Flipkart is an Indian company serving in the electronic commerce sector and headquartered in Bengaluru, India. It was founded in October 2007 by Sachin Bansal and Binny Bansal (no relation).[5] Flipkart has launched its own product range under the name "DigiFlip" with products including tablets, USB flash drives, and laptop bags.[6][7][8] As of April 2017, the company was valued at $11.6 billion.
Flipkart was founded on 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They worked for Amazon.com, and left to create their new company incorporated in October 2007 as Flipkart Online Services Pvt. Ltd.[10][11][12][13] Flipkart started by selling books online and popularised the idea of buying books online in India. Flipkart now employs more than 33,000 people
2. Introduction
Flipkart is an electronic commerce company headquartered in Bengaluru, India.
It was founded in October 2007 by Sachin Bansal and Binny Bansal.
Kalyan Krishnamurthy is the CEO.
It is one of the leading E - COMMERCE players in India.
As of April 2017, the company was valued at $11.6 billion.
9th Ranked in India according to Alexa.Com of
They started with books but they are present across various categories including movies , music , games
, mobiles , cameras , computers , health care and personal products , home appliances and electronics –
and still counting.
Sachin Bansal Binny Bansal
3. PAST AND PRESENT
• They started with books(Jhon Woods Leaving
Microsoft To Change The World.
• Initially they used word of mouth to popularise
their company.
• Within two years through word of mouth of their
services, Flipkart became one of the top 100 sites and
was credited for being India’s largest online bookseller
with over 10 million on offer.
6. Mission and Vision
Mission Statement Of FLIPKART:--
”Providing a delightful
customer experience”
Vision Statement Of
FLIPKART:--”To Become a
Amazon Of India”
7. Market Price Of Flipkart
Initially, they had spent ₹400,000 (US$6,200) only for making the website to set up the business. Flipkart has later raised funding
from venture capital funds Accel India ($1 million in 2009) and Tiger Global ($10 million in 2010 and $20 million in June 2011).
On 24 August 2012, Flipkart announced the completion of its 4th round of $150 million funding from MIH (part of Naspers Group)
and ICONIQ Capital. The company announced, on 10 July 2013, that it has raised an additional $200 million from existing investors
including Tiger Global, Naspers, Accel Partners and Iconiq Capital.
As of April 2017, the company was valued at $11.6 billion.
Filpkart reported sales as follow:--
Year Revenue
2008-2009 40 millions
2009-2010 200 millions
2010-2011 750 millions
2011-2012 5 billions
2014 10 billions
Comparison Graph
8. Flipkart's Success Mantra
Great customer service.
Flipkart users are more satisfied than that of their competitors .Great customer
service has been its hallmark.
Easy to use website ,hassle free payment system.
The user interface is sleek and easy to use.
Cash on delivery/ card on delivery mode payment.
This has been a major instrument in Flipkart's success .Almost 60% of its sales
happen through this made. Cash on delivery created trust in the minds of
Indian customers who were always weary of making payments online.
Focused on user experience
Every other E-Commerce site ,tried to cram the maximum of amount of information
possible into every single where as Flipkart focused on providing only the relevant
info.