1. new jersey
media kit

2. intersection is a leader in transit, airport,
and out-of-home advertising in the united states
Intersection provides sales, marketing,
creative, research and maintenance
of advertising for Bus, Rail, Bulletin,
Telephone Kiosk, Street Banner,
Street Furniture, and Airport media.
Intersection supplies national and local
clients with creative media solutions in
North America’s top markets.
Intersection is more than just an Out-of-
Home transit advertising company; we
also lead the way in the development
and successful introduction of market-
leading digital Out-of-Home and Mobile
platforms.
We provide 360° coverage of creative
outdoor advertising in our markets, and
Intersection’s media reaches 3 billion
transit riders annually.

3. where we are
map legend
offices
markets
we’re just about everywhere
you want to be
Boston, MA Houston, TX New York, NY
Charlotte, NC Los Angeles, CA Philadelphia, PA
Chicago, IL Minneapolis-St. Paul, MN San Francisco, CA
Dallas, TX New Jersey Seattle, WA
Intersection offices
Intersection markets
Boston, MA Los Angeles, CA Salt Lake City, UT
Baltimore, MD Minneapolis-St. Paul, MN San Diego, CA
Charlotte, NC New York, NY San Francisco, CA
Chicago,IL Newark, NJ Seattle-Tacoma, WA
Dallas-Ft. Worth,TX Orlando, FL Tampa, FL
Denver, CO Philadelphia, PA Washington, DC
Honolulu, HI Phoenix, AZ Westchester, NY
Houston, TX Pittsburgh, PA Wilmington, DE
Jacksonville, FL Portland, OR
Las Vegas, NV Raleigh-Durham, NC

4. Amtrak1
BOS CLT CHI DAL LA MSP NJ NY PHI PITT SF SEA
Bus
Kings
Queens
Super Kings
Ultra Kings
Ultra Super Kings
Extensions
Partial Wraps
Full Wraps
Headlights
Taillights
Fullbacks
Headliners
Interior Car Cards
Michelangelos
Rail
Exterior Rail
Interior Car Cards
Platform Posters
Platform Banners
Station Dominations
Digital
Non-Transit Media
Bus Shelters
Urban Panels
Digital Urban Panels
Kiosk Displays
Street Banners
Specialty
what
we have
We’ve got you covered. Intersection’s 360º
coverage is not only available locally, but
nationally as well. We provide remarkable
media at an incredible value in the
nation’s top DMAs.
Please contact a local Intersection
representative for Airport coverage.
or at least most of
what we have
1 Includes Baltimore; Delaware; Philadelphia; Washington, DC

5. With technologies like NFC interaction, mobile retargeting,
augmented reality, and Gimbal beacons, Intersection provides
richer brand experiences through our incredible blanketing
mobile advertising platform. At the same time, we can help
draw more traffic to your social media platforms to further
activate your campaigns.
Our precise metrics drawn from consumer responses
to calls-to-action also add a new degree of measurability
to your campaign, allowing you to accurately gauge
campaign effectiveness.
Ask a local Intersection representative about what value-
added mobile advertising components are right for your
campaign today!
next level
campaigns
with mobile phones playing
a larger role in everyone’s lives,
intersection can help you
unlock the true potential
of your campaign

6. why new jersey?
new jersey bus and rail media
offers the ability to reach out
to a diverse audience with
mass statewide reach or
targeted local coverage.
rail media can be targeted on a local or
statewide basis and reaches upscale
commuters
transit media offers the lowest CPM in the
industry, allowing you to make the most of your
media dollars
New Jersey makes up one third of both the
New York and Philadelphia DMA’s
bus advertising provides mass reach and
frequency with bold and impactful media that
cannot be turned off
Covering a service area of 5,000+ square miles, NJ TRANSIT is the
nation’s third largest provider of bus, rail and light rail transit; linking
major points in New Jersey, New York and Philadelphia.
This statewide agency operates a fleet of 3,590 buses, 1,380
commuter trains and 93 light rail vehicles. Commuters can find
service on 261 bus routes, 11 commuter rail lines and 3 light rail
lines, generating nearly 264 million passenger trips each year. 1
Transit media reaches 95% of the
New Jersey population 3
New Jersey residents have an average
household income of 94k 3
The average age of New Jersey
residents is 47 3
1 NJ TRANSIT Facts at a Glance 2013
2 CoachUSA.com
3 Scarborough Research 2013
targeted & upscale
low cpm
part of 2 DMAs
bold & impactful
Coach USA owns over 20 local companies in North America.
In the Northeast region of the country, they cover the states of
New York, New Jersey and Pennsylvania.
Intersection’s coverage includes commuter and local bus
services throughout statewide New Jersey as well as
Rockland, Orange and Sullivan Counties in New York. 2
our transit partners
quick facts

7. bus
media
bus advertising reaches a massive state-
wide audience with bold and impactful
media that cannot be avoided throughout
the streets of New Jersey
Bus Media in New Jersey can be
targeted on a local or statewide basis,
offering an assortment of highly visible
ads that reach consumers
consistently each day. Your brand will
receive repeated exposure as it is seen
by the millions of consumers,
pedestrians and motorists out in the
marketplace each day.
As the ultimate mass reach medium,
Exterior Bus advertising is the most
colorful, dynamic and cost-efficient
form of advertising available today.

8. new jersey bus coverage
quick facts available on
• Reach a mass audience with
repeated exposure
• Target on a local or statewide
level
• Deliver high impressions with
a low CPM
• Allows for big, bold and
colorful creative
• Reach consumers while they
are in the marketplace
• NJ TRANSIT
• Coach USA
1 NJ TRANSIT Fiscal Year 2014 Bus Ridership Report
2 NJ TRANSIT Facts at a Glance 2013
about
• 540,100 average NJ TRANSIT
daily bus riders 1
• 12,713,600 average NJ
TRANSIT monthly bus riders 1
• 2,600+ statewide buses
• 261 statewide bus routes 1
• 386 municipalities with bus
coverage 2
• 18 counties with bus coverage

9. bus kings
From top to bottom
Pandora, Jimmy John’s Restaurant
there are over
4,000 bus kings in
the intersection new
jersey network
about
sizes
Bus Kings offer superior eye-level
coverage and exposure, reaching
commuters and workers in areas where
traditional outdoor media is sometimes
limited or unavailable.
The ultimate mass reach medium,
Exterior Bus Advertising is the most
colorful, dynamic and cost-efficient
form of advertising available today.
King 30”H x 144”W
available on

10. Right
ProCure
about sizes
Super King 30”H x 240”W
bus super kings
super kings are 20
feet long
Super Kings expand on the concept of a King (superior eye level coverage and exposure) while giving
advertisers more… specifically 8 feet more space per display!! Super visibility… Super Kings!
available on

11. Left
Home Goods
about sizes
Headliner 8”H x 240”W
bus king with headliner
King-Headliner combinations offer high impact messages to pedestrian and vehicular traffic. Use Headliners
as a constant message, while changing out the King to promote sales, events and special messages.
95.9%of residents
are exposed to bus
advertising while
traveling on the
streets of new jersey
each week 1
1 Scarborough Research 2013
available on

12. Bus Extensions enhance an advertiser’s message without straining their media
budget. More eye catching than traditional media, Extensions provide the
additional flair needed to stand out to consumers throughout the streets of New
Jersey.
Window Decals add the visibilty of a Partial Wrap at a fraction of the cost. In
addition to the element of size they add, clients have the flexibility of changing
their message inexpensively by simply updating the Kings.
about
sizes
Decal Custom
Extension Custom
bus king with
extensions or decals
From top to bottom
Friendly Tree,
Kohler Distributing Company
available on

13. Left
NJMLS
about sizes
bus queens
there are over 1,200
bus queens in the
Intersection new
jersey network, with
more being added
each month
Bus Queens are positioned to reach pedestrians, drivers and especially bus riders as they enter or exit the
bus. This bus media offers an excellent opportunity for enhanced reach and frequency at a lower cost than
large format posters.
Queen 30”H x 88”W
available on

14. Ultra Super Kings combine the large
size of a billboard with massive market
penetration as these large format ads
constantly circulate throughout the busy
streets of New Jersey. From wheel to
wheel, these bold and colorful ads are
highly visible in the middle of the bus,
providing eye-level impact to consumers
in the marketplace each day.
about
sizes
Ultra Super King Custom
ultra
super kings
bold, impactful and
highly noticeable
throughout the streets of
new jersey
From top to bottom
AmeriHealth, Corona
available on

15. Bus Full Wraps are the ultimate
high impact media form, with bold
messages that are extremely visible
to all motorists and pedestrians. This
round the bus media form draws
attention to your message with its
sheer size, creating an “in your face”
presence difficult to duplicate with
other media.
1 Scarborough Research 2013
about
sizes
Full Wrap Custom
bus
full wrap
From top to bottom
Borgata,
Horizon Services
new jersey residents
travel an average of
30+ minutes to work
each way, allowing for
extended exposure to
bus advertising twice
daily 1
available on

16. It is no secret that New Jersey is a vastly
mobile state, with thousands of people
traveling the crowded roadways and major
highways each day. What better way to target
this commuter crowd than with Bus Tails.
These ads are ideally positioned to directly
impact motorists and passengers in their cars
as they travel directly behind the buses in route
to their destination.
about
sizes
Tail 21”H X 70”W
bus tails
From top to bottom
ENT Allergy, 7 Eleven
new jersey taillights generate
5.4 million impressions
each month with a #50
showing campaign 1
1 TAB Ratings
available on

17. Bus Full Backs are a colorful
advertising medium which draws
attention to your message, reaching
active consumers in the marketplace.
These advertising displays are perfect
for reaching both pedestrian and
vehicular traffic.
1 Scarborough Research 2013
about
sizes
Full Back Custom
bus
full back
New Jersey residents
travel an average of
156 miles outside of
the home each week 1
From top to bottom
Frontier Airlines,
Diageo North America - Red Stripe Lager
available on

18. Bus Headlights are a cost-effective way
to create an advertising domination and
quickly establish brand awareness. This
media form reaches both pedestians
and on-coming traffic throughout New
Jersey.
about
sizes
Headlight 15.5”H x 55”W
bus
headlights
Above
Century 21
new jersey bus
coverage spans
throughout the state,
with vast exposure in
18 major counties
available on

19. Bus Interiors give advertisers the opportunity to
get their message across to a captive audience.
Michelangelo’s have the capability to be
customized into any shape to add originality
to any advertising campaign.
The average bus rider travels by bus five or more
days per week, twice per day. This repeated
exposure will result in a higher frequency and
place your ad on the top of commuters’ minds.
about
sizes
Interior Car Card 11”H x 28”W
Michelangelo 48”H x 24”W
540,100 people travel on the
NJ TRANSIT bus system on
average each day 1
bus
interiors
1 NJ TRANSIT Fiscal Year 2014 Bus Ridership Report
Above
888 Poker - AAPN New Jersey LLC
available on

20. 1 NJ TRANSIT Facst at a Glance 2013
Access Link is a special service offered by
NJ TRANSIT for disabled passengers who
are unable to access regular transit buses.
These ADA compliant commuter vehicles offer
comparable service to the NJ TRANSIT
fixed route local bus system, which spans
across most of New Jersey. Service can be
reserved during the same days and hours
as the regularly scheduled local bus service,
including weekends and holidays.
about sizes
Side Panel 21”H x 88”W
new jersey access link
access link has an average of 3,896 weekday trips 1

21. rail
media
rail advertising reaches an upscale
commuter audience for an extended period
of time as they wait on rail platforms and
ride trains for 45+ minutes twice daily
Rail Media in New Jersey provides the
opportunity to directly reach business
executives, who are otherwise very
difficult to target. This captive audience
will spend both quality and quantity
time exposed to these high-impact ads
while circulating through rail stations
and riding inside trains as they
commute into New York City and
Philadelphia.
Target a local town at specific train
stations throughout the system, or
receive coverage of all rail riders on a
systemwide basis.

22. new jersey rail coverage
quick facts
• Reach the upscale business population
• Target a captive audience
• Deliver repeated exposure to your brand as
commuters are exposed to ads twice daily
• Target a local town at specific train stations
• Dominate all media at top NJ rail stations to
create ultimate impact
1 NJ TRANSIT Weekday Passenger Boardings Report 2014
2 NJ TRANSIT Facts at a Glance 2013
about
map legend
• 303,050 average NJ TRANSIT daily rail
riders 1
• 7,298,454 average NJ TRANSIT monthly
rail riders 1
• 11 commuter rail lines 2
• 164 commuter rail stations 2
• 13 counties with rail coverage
Stations w/ 2-Sheet Posters Only
Stations w/ 3-Sheet Posters Only
Stations w/ 1 & 2-Sheet Posters
Stations w/ 2 & 3-Sheet Posters Only
Stations w/ All Posters
Light Rail Stations w/ Banners
Stations w/ No Media
Combinations of Media Types
note: Combination colors may vary depending on media at the station.

23. Rail Platform Posters are an excellent way for your message to reach upscale
business commuters for an extended amount of time. These posters not only
reach the people on the platforms, but also those sitting in the trains looking out
the window.
With a platform wait time of around 10 minutes, Rail Platform Advertising is
inescapable and provides exceptional value.
about
sizes
1-Sheet Poster 46”H x 30”W
2-Sheet Poster 46”H x 60”W
3-Sheet Poster 84”H x 42”W
commuters are exposed to rail advertising
twice daily while waiting an average of 10
minutes on the platform 1
From top to bottom
1-Sheet Posters,
2-Sheet Posters,
3-Sheet Poster
rail posters
1 Scarborough Research 2013
available on

24. about
rail 2-sheet posters
sizes
Rail 2-Sheet Posters are an excellent way for your message to reach upscale business commuters
for an extended amount of time. These posters not only reach the people on the platforms, but also
those sitting in the trains looking out the window.
With a platform wait time of around 10 minutes, Rail Platform Advertising is inescapable and provides
exceptional value.
2-Sheet Poster 46”H x 60”W
commuters are
exposed to rail
advertising twice
daily while waiting
an average of 10
minutes on the
platform 1
1 Scarborough Research 2013
available on

25. From top to bottom
Pocono Mountains Visitors Bureau,
Robert Wood Johnson University Hospital
about
sizes
Commuter Clock 21.5”H x 46.5”W
Super Clock 21”H x 62”W
rail
clocks
49% of new jersey rail riders are
college graduates or higher 1
What time is it and where is my train? These are two
essentials for commuters. Rail Clocks are positioned
to be seen as people look for their trains. Your
message is presented in a bright, bold backlit display,
and are highly visible as they stand above the crowd at
prominent rail stations.
available on
1 Scarborough Research 2013

26. Left
Verizon
about sizes
rail train wraps
endless creative
possibilities
available on this
enormous
advetising canvas
Rail Train Wraps offer advertisers a can’t miss way to command attention in New Jersey. Train Wraps are
visible not only from both sides of the rail station platform, but also highly noticeable to commuters in their
cars as the train travels above ground virtually the entire journey.
note:
50% window coverage on single level cars.
No window coverage on multi-level cars.
Train Wraps Custom
available on

27. Rail Ultra Super Kings are a flashy high impact
way to draw the eyes of the New Jersey
population. These large format ads act as moving
billboards that are impossible to miss inside the
stations and gains additional exposure in the
state as trains travel outdoor throughout the
market.
note:
100% window coverage on single level cars.
about
sizes
Ultra Super King Custom
Above
Diageo North America - Smirnoff
colorful moving billboards
traveling throughout
the upscale new jersey
commuter rail system
rail ultra
super kings
available on

28. From top to bottom
PepsiCo,
Visit Philly
about
sizes
Mega King 37.25”H x 514”W
rail
mega kings
nearly 43 feet wide!
Intersection has taken a mega leap in poster size
with the new Rail Mega Kings. Now featured on NJ
TRANSIT multi-level rail cars, this dominant media
form reaches upscale commuters on the system’s
most heavily used rail lines.
These show stoppers are roughly 3 feet high and
nearly forty three feet wide, spanning the rail cars
from end to end and positioned at eye level for easy
viewing. They are posted on both sides of the rail
cars, so they are visible to all commuters while they
are waiting for their train, and visible to vehicular and
pedestrian traffic throughout the state.
available on

29. Rail Super Kings are a cost effective way to
reach train riders in a distinctive way. These
ads are located directly in the middle of
the multi-level train cars and are eye-level
to commuters while boarding and exiting
trains.
about
sizes
Super King 30”H x 240”W
Right
Rutgers Cancer Institute of New Jersey
eye-level ads that
demand attention and
create interest
rail
super kings
available on

30. Rail Interiors offer unparalleled reach and
frequency to some of the most difficult
to target and affluent consumers in New
Jersey. Interior Cards speak to your
audience 10 times per week or more. With
an average trip of 45 minutes twice daily,
your message and your customer will
spend both “quality and quantity” time
together.
about
sizes
Rail Interior 33.25”H x 21”W
interior
rail cards
available on

31. quick facts inventory
• Average weekday trips on the Hudson
Bergen Light Rail: 45,300 1
• Main coverage areas: Hoboken, Bayonne,
Jersey City & North Hudson
Media Size
2-Sheet Poster 46”H X 60”W
Interior Car Cards
33.25”H x 21”W
11”H x 28”W
Platform Banner 34.5”H x 22.5”W
Ticket Vending
Machines
12”H x 24”W
53”H x 14”W
Display Cases 50”H x 35.5”W
Full Wrap Custom
Ultra Super King Custom
new jersey
light rail coverage
hudson bergen light rail
note:
50% window coverage - Full Wrap
Window coverage allowed - Ultra Super Kings
(sold in set of 2; 2 panels per side)
Stations w/ 2-Sheet Posters Only
Stations w/ 2-Sheet Posters & Banners
Stations w/ Banners Only
# Represents Banners Count
map legend
1 NJ TRANSIT Weekday Passenger Boardings Report 2014

32. quick facts inventory
map legend
• Average weekday trips on the River LINE:
9,000 1
• Main coverage areas: Downtown Trenton
through Burlington to Camden
Media Size
Interior Car Cards
33.25”H x 21”W
11”H x 28”W
Platform Banner 34.5”H x 22.5”W
Full Wrap Custom
new jersey
light rail coverage
river LINE
note:
No window coverage allowed - Full Wrap
Stations w/ Banners -
# Represents Banner Count
1 NJ TRANSIT Weekday Passenger Boardings Report 2014

33. quick facts inventory
• Average weekday trips on the Newark
Light Rail: 18,450 1
• Main coverage areas: Downtown Newark,
North Newark to Bloomfield
Media Size
Interior Car Cards
33.25”H x 21”W
11”H x 28”W
Full Wrap Custom
Ultra Super King Custom
new jersey
light rail network
newark light rail
note:
50% window coverage allowed - Full Wrap
Window coverage allowed - Ultra Super Kings (sold in set of 2; 2 panels per side)
1 NJ TRANSIT Weekday Passenger Boardings Report 2014

34. Hudson Bergen Light Rail 2-Sheet Posters reach
a variety of people, including the multiple ethnic
groups living in Hudson County. They are city-bound
commuters, students, or patrons of shopping centers in
Bayonne, Jersey City and Hoboken. These posters offer
the ability to target the local population as they wait for
their trains.
about
sizes
2-Sheet Poster 46”H x 60”W
From top to bottom
Caesars Entertainment,
Hudson County Community College
the hudson bergen light rail has
22 stations with 2-sheet poster
inventory
HBLR
2-sheet posters
available on

35. available on
Light Rail Interiors are positioned so that your message cannot
be turned off or flipped past. They provide the perfect medium
to communicate to a captive audience and offer low cost
repeated exposure across the 3 light rail systems in New Jersey.
about
Above
33.25”H x 21”W & 11”H x 28”W
new jersey has 3
light rail lines in the
state, servicing 22
municipalities
light rail interiors
sizes
Light Rail Interior 11”H x 28”W
Light Rail Interior 33.25”H x 21”W

36. Platform Banners offer the opportunity to effectively dominate a light rail station with multiple banners
down the platform. They create a commanding presence to a captive audience as they are posted two
per pole, double-sided.
about
Left
Rutgers University
the new jersey
light rail system
has an average of
8-12 banners per
station
light rail platform banners
sizes
Platform Banners 33.5”H x 22.5
available on

37. note:
Full Wrap - 50% window coverage
Ultra Super Kings - Window coverage allowed
(sold in set of 2; 2 panels per side)
Hudson Bergen Light Rail exterior media offers advertisers the opportunity to command the attention
of upscale commuters with disposable incomes in New Jersey. Reach this highly desirable audience
in Hoboken, Jersey City and Weehawken as they travel to and from NYC. Train Wraps and Ultra Super
Kings are visible not only from the light rail platforms, but also extremely noticeable to travelers in their
cars as the train travels above ground virtually the entire journey, passing a plethora of high income
business districts, schools and upscale shopping centers along the way.
about
Left
Hudson County Community College
45,300 people
travel on the
Hudson Bergen
Light Rail system
each day 1
light rail HBLR exteriors
sizes
Full Wrap Custom
Ultra Super King Custom
1 NJ TRANSIT Weekday Passenger Boardings Report 2014

38. The River LINE Light Rail starts in downtown Trenton (by the main rail station) and ends along the
Camden waterfront. Light Rail exterior media is impossible to miss as these trains travel at street level
across Mercer, Burlington & Camden Counties. Service includes stops at Burlington Towne Center,
the Walter Rand Transportation Center (PATCO), Rutgers University and the Camden waterfront
entertainment venues (Aquarium & Susquehanna Bank Center). With so many connections, the River
LINE has become an integral part of the South Jersey Transportation system.
about
Left
Rutgers University
river LINE light
exterior media is
highly visible on
the streets of new
jersey from trenton
down to camden
light rail river LINE exteriors
sizes
Full Wrap Custom
note:
NO window coverage - Full Wrap

39. Now available on Newark Light Rail trains, Full Wraps and Ultra Super Kings are a great way to create
extra attention on the local streets of Newark. Visible from many local streets that run parallel to
the system, these large format ads are hard to miss as they travel from Newark Penn Station, down
Raymond Boulevard, and up to the scenic Branch Brook Park.
about
Left
Saint Barnabas Medical Center (Artist Rendition)
newark light rail
wraps are highly
visible on the
streets of newark,
spanning from
northern newark to
bloomfield
newark light rail exteriors
sizes
Full Wrap Custom
Ultra Super King Custom
note:
50% window coverage allowed - Full Wrap
Window coverage allowed - Ultra Super Kings (sold in set of 2; 2 panels per side)

40. domination coverage
+ Newark Penn Station (Gold, Silver & Bronze Packages)
+ Hoboken Terminal (Gold, Silver & Bronze Packages)
Secaucus Junction
+ Metropark (Gold & Silver Packages)
Trenton
+ Summit (Gold & Silver Packages)
Atlantic City - Bus & Rail Terminals
Saturation Packages Available+
available stations

41. From top to bottom
Massachusetts Office of Travel & Tourism -
Track Level 2-Sheet Posters,
Main Concourse Soffits & Digital Display, &
Light Rail Wallscape
about
inventory
Media Amount
Waiting Room Wallscapes 2
Main Concourse Wallscapes 4
Main Concourse Soffits 16
Raymond Boulevard Rail Concourse Wallscapes 4
Raymond Boulevard Rail Concourse Soffits 4
Gateway Complex Wallscapes 7
Light Rail Terminal Wallscapes 6
Market Street Bus Terminal Wallscapes 7
Raymond Boulevard Bus Wallscapes 12
Raymond Boulevard Bus Soffits 3
1-Sheet Posters 48
2-Sheet Posters 143
3-Sheet Posters 68
Clocks 2
Digital Displays - 8 Spots 18
newark penn
domination
Newark Penn Station is the largest transportation terminal in New Jersey,
servicing over 235,000 commuters each day. This station is the main hub for
travelers on NJ TRANSIT Commuter Rail, Bus and Newark Light Rail systems, as
well as additional Amtrak, PATH and Greyhound services.
monthly circulation1
includes:
NJ TRANSIT, PATH & Amtrak
5,660,547
1 NJ TRANSIT Annual Passenger Ridership Report
note:
Saturation packages are also available, inquire within.

42. From top to bottom
Borgata - Light Rail Soffits & 2-Sheet Posters,
Column Wrap & Window Display
about
inventory
Media Amount
2-Sheet Posters 119
3-Sheet Posters 12
Super Clocks 6
Fence Banners 10
Ticket Vending Machine Diaplays 19
Window Display 1
Column Wrap 1
Rail Entrance Soffit 1
Light Rail Platform Banners 22
Light Rail Soffits 7
Floor Graphics 10
Exterior Bus Wallscapes 2
Digital Displays - 8 Spots 17
hoboken
domination
The historic Hoboken Terminal is the second largest transportation hub in the
state of New Jersey, functioning as a primary transfer point for over 100,000 New
York and New Jersey commuters each day. Coverage includes six different NJ
TRANSIT rail lines, NJ TRANIST bus, Hudson Bergen Light Rail, PATH and NY
Waterway.
note:
Saturation packages are also available, inquire within.
monthly circulation1
includes:
NJ TRANSIT, PATH & NY Waterway
2,649,060
1 NJ TRANSIT Annual Passenger Ridership Report

43. From top to bottom
Pepsi - Rotunda Mesh Banner,
Platform Level Soffit & Digital Display,
Glass Panel Display
about
inventory
secaucus junction
domination
Secaucus Junction Station is the third most highly trafficked terminal in New
Jersey, servicing over 37,000 commuters each day. This station acts as a transfer
point between nine of the eleven commuter rail lines in New Jersey and provides
convenient access into New York Penn Station.
Passengers transferring from one platform level to another do so by passing
through the upper mezzanine level of Secaucus Junction. All traffic accessing any
of the nine NJ TRANSIT lines (including the Meadowlands line) must pass through
this area.
1 NJ TRANSIT Annual Passenger Ridership Report
monthly circulation1
906,786
Media Amount
2-Sheet Posters 60
Platform Bulletin Displays 20
Wallscapes 7
Wall Soffits 2
Stairwell Soffits 6
Mesh Banner 2
Glass Panel Displays 6
Large Fence Banner 1
Upper Level - Rotunda Column Wraps 24
Northeast Corridor Platform Column Wraps 6
Digital Displays - 8 Spots 75

44. From top to bottom
Parx Casino - 2-Sheet Posters,
Walkway Overpass Wallscape &
Window Shelter Displays
about
inventory
metropark
domination
Metropark Station is the fourth most heavily trafficked station in New Jersey and
is the busiest station along the Northeast Corridor Line. Servicing over 15,000 rail
and bus commuters each day, this station functions as a main hub for travel into
Newark and New York City on NJ TRANSIT and Amtrak systems.
Media Amount
1-Sheet Posters 14
2-Sheet Posters 76
Window Shelter Displays 7
Window Stairwell Displays 7
Parking Garage Wallscape 1
Walkway Overpass Wallscape 1
Exterior Waiting Room Wallscape 1
Floor Graphics 3
Digital Displays - 8 Spots 14
monthly circulation1
466,022
1 NJ TRANSIT Annual Passenger Ridership Report
note:
Saturation packages are also available, inquire within.

45. From top to bottom
Investors Bank - Ticket Window Soffits,
Window Display
& Floor Graphic
about
inventory
trenton
domination
Trenton is one of NJ TRANSIT’S most important rail stations, with several
Northeast Corridor Line rail routes beginning or ending there. This includes NJ
TRANSIT to NYC; SEPTA to Center City Philadelphia and Amtrak from Boston
to Washington DC. In addition, the River LINE Light Rail, serving Burlington and
Camden Counties, has its terminal just across the street.
1 NJ TRANSIT Annual Passenger Ridership Report
Media Amount
1-Sheet Posters 1
2-Sheet Posters 18
Ticket Window Soffits 6
Window Display 1
Wallscape 1
Floor Graphics 3
Digital Displays - 8 Spots 16
monthly circulation1
346,057

46. From top to bottom
Greater Philly Tourism -
Floor Graphics & Glass Door Display,
Beveled Window Displays,
Digital Platform Displays
about
inventory
summit
domination
Summit Station is the busiest rail station on the Morris and Essex Rail Line, and
has the 12th highest ridership in New Jersey. It is an example of a rail station in
the heart of an upscale, vibrant community. The Gladstone Branch, serving some
of New Jersey’s highest income areas, starts its run in Summit.
1 NJ TRANSIT Annual Passenger Ridership Report
monthly circulation1
174,556
Media Amount
1-Sheet Posters 2
2-Sheet Posters 27
3-Sheet Posters 8
Glass Door Window Displays 2
Beveled Glass Window Displays 18
Floor Graphics 2
Clock 2
Digital Displays - 8 Spots 6
note:
Saturation packages are also available, inquire within.

47. From top to bottom
Betfair Casino - Fence Banners
about
inventory
Media Amount
Fence Banners 6
Large Fence Banner 1
atlantic city
bus terminal
domination
The Atlantic City Bus Terminal is located in the heart
of the city on N. Michigan and Atlantic Avenues. It
is adjacent to the Atlantic City Outlets - The Walk,
and only a few blocks from the boardwalk and most
major casinos and hotels. It is also in the vicinity of
the Atlantic City Rail Terminal and the Atlantic City
Convention Center.
monthly circulation1
308,267
1 NJ TRANSIT Annual Passenger Ridership Report

48. about
inventory
Media Amount
Column Wraps 6
Hanging Mesh Banners 1
Large Hanging Banner 3
Wallsacpe 1
Floor Graphics 2
Digital Displays - 8 Spots 5
atlantic city
rail terminal
domination
The Atlantic City Rail Terminal is located right off of
the Atlantic City Expressway, and adjacent to the
busy Atlantic City Convention Center. Located just
one block away are the Atlantic City Outlets - The
Walk. This station offers connections to and from
Philadelphia’s 30th Street Station with service through
Atlantic and Camden counties.
monthly circulation1
51,394
1 NJ TRANSIT Annual Passenger Ridership Report
From top to bottom
Bud Light - Hanging Banners, Column Wraps &
Floor Graphics

49. digital coverage
quick facts
map legend
available stations
Media Amount
Atlantic City Rail Terminal 5
Hoboken 17
Metropark 14
Montclair State University 4
Newark Broad Street 12
Newark Liberty Int. Airport Rail 40
Newark Penn 18
New York Penn 1
Princeton Junction 4
Ridgewood 11
Secaucus Junction 75
Summit 6
South Amboy 12
Trenton 16
• 235 digital screens
• 11,458,976 total monthly impressions
1
Stations w/ Digital & Screen Counts
1 Nielson Place-Based Video Report, Q2 2014

50. NJ TRANSIT has become a dominant player in the world of digital advertising.
Positioned at high-traffic rail stations throughout the state, Digital Displays are
a vibrant way to stand out in the minds of high-end commuters in New Jersey.
These bright, transitioning ads provide the opportunity for clients to change
their advertising creative quickly and easily with no added production costs.
Advertisers are now able to gain awareness from the ever growing tech-savvy
population in New Jersey at some of the largest and most prestigious rail stations
in the state.
about
From top to bottom
Thomas Edison State College (Gateboard),
DCH Auto (Platform Display)
digital displays
specs
Platform Display Specs
Ad Dimension 768 H x 1280 W pixels
Resolution 72 dpi
Ad Format jpeg
Audio none
Gateboard Display Specs
Ad Dimension 1280 H x 768 W pixels
Resolution 72 dpi
Ad Format jpeg
Audio none
loop information
16 paid ads // 7.5s each // 120s (66.7% of loop)
8 NJ TRANSIT messaging // 7.5s each // 60s (33.3% of loop)
24 total spots, 180s loop (3 min)
Intersection paid advertising
NJ TRANSIT messaging

51. From top to bottom
Quaker Bridge Mall,
Diageo North America - Captain Morgan
As the sixth largest station in the NJ TRANSIT network, Princeton Junction is a key stop
on the most heavily used rail line in New Jersey – The Northeast Corridor Line. With acres
of parking, Princeton Junction provides access to New York and Philadelphia for both NJ
TRANSIT & AMTRAK commuters, while also connecting The Corridor to the downtown
Princeton station by way of the Princeton Shuttle (Dinky).
This transit hub features 4 new 72” digital screens mounted at eye-level on the westbound
track, directly facing all New York bound commuters. These highly visible screens are
impossible to miss as they allow for full animation and can be quickly changed out each
week.
about
specs
Ad Dimension 768 H x 1366 W pixels
Aspect Ratio 16:9 landscape mode
Frame Rate 30 fps
Compression mov / mpeg 2
Audio none
Animation yes
princeton junction digital
1 NJ TRANSIT Annual Passenger Ridership Report
2 Nielson Place- Based Video Report, Q2 2014
quick facts
• 4 digital screens
• 345,394 monthly station circulation 1
• 740,638 monthly impressions 2
16 paid ads // 7.5s each // 120s (66.7% of loop)
8 editorial content ads // 7.5s each // 60s (33.3% of loop)
24 total spots, 180s loop (3 min)
loop information
Intersection paid advertising
Intersection editorial content

52. loop informationspecs
Ad Dimension 768 H x 1366 W pixels
Aspect Ratio 16:9 landscape mode
Frame Rate 30 fps
Compression mov / mpeg 2
Audio none
Animation yes
12 ads // 7.5s each // 90s total
Full animation / no sound
12 Client ads
Left
Philadephia Tourism
about
new york penn digital
Located at the street level entrance of the northwest corner of 7th Ave & W. 31st Street, the NY Penn
Station Digital Wall Display reaches incoming pedestrian traffic as well as NJ TRANSIT, LIRR, Amtrak and
Subway commuters traveling throughout the station. In addition, this wall is highly visible to sidewalk traffic
outside as this entrance is a full glass enclosure. Digital ads can be programmed to run exactly as a client
pleases for multiple creative rotations and timing.
1 NJ TRANSIT Annual Passenger Ridership Report
2 Estimated Based On TAB Prototype Guidelines
quick facts
• (1) 140” digital wall
• 2,408,333 monthly station circulation 1
• 1,003,162 monthly impressions 2

53. trestle coverage
1 Scarborough Research 2013
Trestles are highly visible permanent signs that span roadways from side to side for maximum
visibility. They are impossible to miss because of their sheer size and central location. They
can be found on many of the state’s most heavily trafficked highways. Trestles provide an
advertiser a great long term solution to creating consumer awareness at a very competitive
price point.
about
95.2% of new jersey residents travel in a car or bus
each week 1
sizes
Trestle Site Dependent
note:
Must be approved by NJ TRANSIT.

54. 1 NJ TRANSIT Weeday Passenger Boardings Report 2014
From top to bottom
Sharbell - The Lofts - Hamilton Windows,
Lowes -Fence Banners,
Oscar Insurance - Secaucus Rotunda
Column Wraps
available media
note:
Must be approved by NJ TRANSIT.
If select specialty media is sold 45 or more days prior to start date, media will not
be bumped for a domination or saturation. Please call market for details.
Specialty Media allows you to reach busy New Jersey commuters
in a fresh and non-traditional manner. Complement your existing rail
campaign and attract additional attention to your brand with creative
media on floors, windows or fences. This media is perfect for heavy
trafficked stations where traditional inventory may not be available
or is sold out.
about
303,050 1
people travel on the
new jersey rail system each day
specialty media
• Column Wraps
• Fence banners
• Floor Graphics
• Glass Panel Displays
• Hanging Banners
• Mesh Banners
• Platform Bulletins
• Shelter Displays
• Soffit Displays
• Stairway Displays
• Ticket Machine Displays
• Wallscapes
• Window Banks
• Window Displays

55. From top to bottom
Million Dollar Quartet,
NVE Bank
about
Station Distribution is an engaging way to reach a
mobile audience in New Jersey. Available at most rail
stations, this unique form of direct marketing provides
a guaranteed way of getting your message straight
into the hands of an upscale population. Inform
commuters of current promotions or special events
using coupons and other handouts.
note:
Must be approved by NJ TRANSIT.
station
distribution
new jersey rail riders are 41%
more likely to use coupons
2 - 3 times a month for
products or services 1
1 Scarborough Research 2013

56. From top to bottom
Hotels.com,
Bayshore Medical Center,
Girl Scouts of New Jersey
about
Station Displays offer the unique ability to showcase
your products or services at rail stations across the
NJ TRANSIT system. Using table displays and other
station booths, you can appeal to your audience on a
more personal level and grab their attention through
product sampling and free promotional items.
58% of new jersey rail riders
are employed full time 1
note:
Must be approved by NJ TRANSIT.
station
display &
sampling
1 Scarborough Research 2013

57. From top to bottom
JP Morgan Chase,
Million Dollar Quartet,
GeoPeak Energy
note:
Must be approved by NJ TRANSIT
All seat drops must include a tie-in to NJ TRANSIT & provide an
added value for commuters.
Reach out to a captive audience with Seat Drops. This
exciting way of targeting commuters can increase your
brand recognition and call attention to special offers
and events.
Seat Drops can be purchased on the Commuter Rail
System by line or as a systemwide promotion, and
are also available on NJ TRANSIT Light Rail and Bus
Systems.
about
51.6% 1
of new jersey rail riders
own their own home
seat
drops
1 Scarborough Research 2013

58. One Harmon Plaza, Suite 801
Secaucus, New Jersey, 07094
our place
T 973.439.5621
F 973.439.5744
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www.Intersection.com
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