Presentation of XYZ Premium Fashion Stores.

1. NEW FASHION COORDINATES OF LUXURY
PREMIUM RETAIL BY SPORTINA GROUP

2. STORES
MONOSHOPS
BURBERRY BELGRADE
BURBERRY ZAGREB
Ljubljana EMPORIO ARMANI BELGRADE
ARMANI JEANS ZAGREB
BOSS LJUBLJANA
BOSS MARIBOR
G-STAR LJUBLJANA
Banja Luka
G-STAR ZAGREB
XYZ PREMIUM FASHION STORES
XYZ BELGRADE
XYZ LJUBLJANA
XYZ SPLIT
XYZ ZAGREB
Priština
XYZ RED LABEL STORES
XYZ PODGORICA
XYZ SARAJEVO
XYZ BANJA LUKA
XYZ MOSTAR
XYZ PRIŠTINA

3. PREMIUM STORES

4. MONOBRAND STORES
Burberry, Belgrade

5. MONOBRAND STORES
Burberry, Belgrade

6. MONOBRAND STORES
Emporio Armani, Belgrade

7. MONOBRAND STORES
Emporio Armani, Belgrade

8. MONOBRAND STORES
BOSS Store, Ljubljana

9. MONOBRAND STORES
BOSS Store, Ljubljana

10. XYZ fashion center - the world of luxury.
Sportina Group started with XYZ concept in 2009 in Belgrade. The
XYZ UŠĆE BELGRADE biggest fashion center in the Balkans offers you over 40 brands, in one place,
OPENED: MARCH 2009 such as: Armani Collezioni, Armani Jeans, Burberry, Boss, D&G Dolce
SIZE: 2080 SQM Gabbana, Galliano, Just Cavalli, Polo Ralph Lauren…
XYZ CITYPARK LJUBLJANA XYZ presents a premium concept for high-fashion brands. XYZ stands for an
OPENED: MARCH 2010 exclusive shopping experience: premium lifestyle brands in a sophisticated
SIZE: 2027 SQM design environment.
Highlights such as extra large cabins, exclusive catwalk area – all these
XYZ ARENA ZAGREB elements create the dramatic brace for the demanding world of individual
OPENED: FEBRUAR 2011
brands. The area is divided by an architectural catwalk with exclusive boutique
SIZE: 2130 SQM
character. This serves as a multi-label surface for the presentation of highlight
themes by different brands, as well as for the presentation of exclusive
XYZ CITY CENTER ONE SPLIT accessories.
OPENED: FEBRUAR 2011
SIZE: 1300 SQM The entire interior design communicates at the highest level – innovative
materials, sophisticated lighting and fine furniture. Around the central plaza you
find the brand shops with their original lifestyle concept.

11. BRANDS
ARMANI COLLEZIONI | ARMANI JEANS | BIKKEMBERGS | BOSS | BURBERRY
| D&G | DSQUARED2 | EMPORIO ARMANI | GIVENCHY | GIUSEPPE ZANOTTI
| HUGO | JIMMY CHOO | JUICY COUTURE | MARC BY MARC JACOBS | POLO
RALPH LAUREN | RALPH LAUREN | RED VALENTINO | SALVATORE
FERRAGAMO | STUART WEITZMAN | MARC CAIN | TOMMY HILFIGER
TAILORED | Y-3 | ZEGNA SPORT | Z ZEGNA …

12. TYPICAL LAYOUT 3D
Based on Ušće project / Size: 2080 sqm

13. TYPICAL LAYOUT 2D
SHOP-IN-SHOPS
MULTIBRAND AREA WOMEN
MULTIBREND AREA MAN
CALTWALK
LUXURY ACCESSORIES AREA
KID’S CORNER

14. EXTERIOR

15. EXTERIOR
XYZ Ljubljana / Entrance

16. EXTERIOR / LARGE WINDOWS
XYZ Ljubljana / window

17. SHOP-IN-SHOPS

18. SHOP-IN-SHOPS
D&G / XYZ Ljubljana

19. SHOP-IN-SHOPS
D&G / XYZ Belgrade

20. SHOP-IN-SHOPS
BOSS / XYZ Ljubljana, Belgrade

21. SHOP-IN-SHOPS
Polo Ralph Lauren / XYZ Belgrade, Ljubljana

22. SHOP-IN-SHOPS
ARMANI COLLEZIONI, XYZ Ljubljana

23. SHOP-IN-SHOPS
Z ZEGNA / XYZ Ljubljana, Belgrade

24. CATWALKS

25. CATWALK
XYZ Belgrade / Catwalk

26. CATWALK
XYZ Ljubljana / Catwalk, Ground floor

27. CATWALK
XYZ Ljubljana / Catwalk, 1st floor

28. BRANDED CORNERS

29. BRANDED CORNERS
XYZ Belgrade / BURRBERY

30. BRANDED CORNERS
XYZ Ljubljana / D&G man

31. BRANDED CORNERS
XYZ Ljubljana / ARMANI JEANS

32. LUXURY ACCESSORIES

33. LUXURY ACCESSORIES
XYZ Belgrade / Luxury accessories

34. LUXURY ACCESSORIES
XYZ Belgrade / Luxury accessories

35. FITTING ROOMS

36. FITTING ROOMS
XYZ Ljubljana / Fitting rooms

37. FITTING ROOMS
XYZ Belgrade / Fitting rooms

38. PROMOTIONAL ACTIVITIES

39. PROMOTIONAL ACTIVITIES / DEDICATED WINDOWS

40. PROMOTIONAL ACTIVITIES / DEDICATED WINDOWS
XYZ / Shop Windows Calendar

41. STRATEGIC PARTNERSHIP WITH ELLE
ELLE CROATIA & SERBIA
Presents FW shopping gude through XYZ
On 24 pages

42. PROMOTIONAL ACTIVITIES / BRAND ADVERTISING
Double page add in Elle Belgrade , May 2010

43. PROMOTIONAL ACTIVITIES / BRAND ADVERTISING
Mega billboard for Burberry in Belgrade

44. P.R. / BUILDING BRAND AWARENESS
Burberry on Elle cover, Belgrade, April 2010
Interview with Sartori / Zzegna, April 2010

45. PROMOTIONAL ACTIVITIES / PRESS PRESENTATIONS
XYZ Ljubljana / Alessandro Sartori , creative director of Z ZEGNA, press presentation at XYZ, April 2010

46. PROMOTIONAL ACTIVITIES / IN-STORE EVENTS
XYZ Ljubljana / OPENING PARTY, March 2010

47. PROMOTIONAL ACTIVITIES / EVENTS
Diners Club Exclusive & XYZ fashion show / Special guest of the evening - Kevin Costner, December 2010

48. PROMOTIONAL ACTIVITIES / FASHION SHOWS
XYZ Belgrade / Fashion show within Fashion week, April 2010

49. PROMOTIONAL ACTIVITIES / SPONSORING
Official supplier of Slovene national football team with brand Dirk Bikkembergs

50. PROMOTIONAL ACTIVITIES / DIRECT MARKETING / XYZ CLUB

51. PROMOTIONAL ACTIVITIES / DIGITAL MARKETING
www.facebook.com/xyzfashionstore --> more than 5000 fans

52. Sportina Bled d. o. o.
Alpska cesta 43, 4248 Lesce, Slovenia
Phone: +386 4 537 00 00
Fax: + 386 4 537 00 25
www.sportina-group.com