Obama's E-marketing Strategies and What They Can Do for the Arts

Obama New Media Lessons Learned AKPD MEDIA THE STRATEGY GROUP

BY THE NUMBERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE INTERNET AD GUY’S LESSONS LEARNED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Barack Obama raised over $550+ million online. But, did you ever see an Obama internet ad which asked for a donation? LEVERAGE NEW MEDIA AS “IMPULSE CANDY” AND “GREETER”

Voter Target NEW MEDIA IS HIGHLY EFFICIENT AT REACHING (NICHE) AUDIENCES

LEVERAGE URGENCY, ANGER, FEAR, AND SPECIAL MOMENTS

CONTEXTUAL RELEVANCE ∝ LEAD-GENERATION EFFICIENCY ,[object Object],[object Object],[object Object]

GRASSROOTS PARTIPATION REQUIRES SHARING CONTENT CONTROL

FRESH LEADS ∝ POWER TIME RESPONSE REATE GENERAL PATTERN OF EMAIL LIST RESPONSIVENESS AS LEADS AGE

CONTINUOUS IMPROVEMENT VIA CONTINUOUS TESTING ,[object Object],[object Object],[object Object]

TARGETING BEGINS WITH DATA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TWO HOUSES, SAME DEMOGRAPHICS ,[object Object],[object Object],[object Object],[object Object],[object Object],Sa me Age, Income, Marital Status, Race, # of Children What makes them different? LEFT RIGHT

WHAT IF YOU ONLY HAVE LIMITED LIFESTYLE INFO? ,[object Object],[object Object]

MODELING INDENTIFIES YOUR TARGET ,[object Object],[object Object],10 9 8 7 6 5 4 3 2 1 Highest Scores, Best Responders

TWO HOUSES, SAME DEMOGRAPHICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sa me Age, Income, Marital Status, Race, # of Children What makes them different? LEFT RIGHT

ARTS ORGANIZATIONS FACE THE SAME CHALLENGES AS POLITICAL CAMPAIGNS ,[object Object],[object Object]

ARTS ARE ADEPT AT USING OTHER ARTS ORGANIZATIONS TO GROW ,[object Object],[object Object]

DEMOGRAPHICS CREATE LIMITED PROFILES WITH LITTLE VARIATION

HOW MULTI-DIMENSIONAL MODELING GOES BEYOND AGE AND INCOME ,[object Object],[object Object]

HOW MULTI-DIMENSIONAL MODELING GOES BEYOND AGE AND INCOME ,[object Object],[object Object],[object Object],[object Object]

PROFILE FOCUSES ON MONEYMAKERS AND DISCARDS THE REST 10 9 8 7 6 5 4 3 2 1

THANK YOU Questions? AKPD MEDIA THE STRATEGY GROUP

Obama's E-marketing Strategies and What They Can Do for the Arts

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (16)

Destaque

Destaque (7)

Semelhante a Obama's E-marketing Strategies and What They Can Do for the Arts

Semelhante a Obama's E-marketing Strategies and What They Can Do for the Arts (20)

Mais de Arts Engagement Exchange

Mais de Arts Engagement Exchange (18)

Último

Último (20)

Obama's E-marketing Strategies and What They Can Do for the Arts

Notas do Editor