Enviar pesquisa
Carregar
Asking The Right Questions Followup
•
0 gostou
•
257 visualizações
Arts Engagement Exchange
Seguir
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 22
Baixar agora
Baixar para ler offline
Recomendados
Empirical Sentiment Accuracy Bounds
Empirical Sentiment Accuracy Bounds
Visible Technologies
Understanding the Consumer: Social Media Listening and Online Decision Paths
Understanding the Consumer: Social Media Listening and Online Decision Paths
Vivastream
Introduction to Trufflenet for local government
Introduction to Trufflenet for local government
trufflenet
Activity-Based Serendipitous Recommendations with the Magitti Mobile Leisure ...
Activity-Based Serendipitous Recommendations with the Magitti Mobile Leisure ...
bo begole
Newsletter V1 N3 021115
Newsletter V1 N3 021115
jlucasvpit
Constellation's Sneak Peak Into Social Business Trends
Constellation's Sneak Peak Into Social Business Trends
R "Ray" Wang
Trager gaining insights workshop_csw_10-9-12
Trager gaining insights workshop_csw_10-9-12
Lisa Trager
Affitto uffici Roma - Centro direzionale Da Vinci by IDeA FIMIT sgr
Affitto uffici Roma - Centro direzionale Da Vinci by IDeA FIMIT sgr
Fondi Immobiliari
Recomendados
Empirical Sentiment Accuracy Bounds
Empirical Sentiment Accuracy Bounds
Visible Technologies
Understanding the Consumer: Social Media Listening and Online Decision Paths
Understanding the Consumer: Social Media Listening and Online Decision Paths
Vivastream
Introduction to Trufflenet for local government
Introduction to Trufflenet for local government
trufflenet
Activity-Based Serendipitous Recommendations with the Magitti Mobile Leisure ...
Activity-Based Serendipitous Recommendations with the Magitti Mobile Leisure ...
bo begole
Newsletter V1 N3 021115
Newsletter V1 N3 021115
jlucasvpit
Constellation's Sneak Peak Into Social Business Trends
Constellation's Sneak Peak Into Social Business Trends
R "Ray" Wang
Trager gaining insights workshop_csw_10-9-12
Trager gaining insights workshop_csw_10-9-12
Lisa Trager
Affitto uffici Roma - Centro direzionale Da Vinci by IDeA FIMIT sgr
Affitto uffici Roma - Centro direzionale Da Vinci by IDeA FIMIT sgr
Fondi Immobiliari
4ano3
4ano3
labescola
Stochastic Models of Noncontractual Consumer Relationships
Stochastic Models of Noncontractual Consumer Relationships
MOSTLY AI
Human Resources Recruitment
Human Resources Recruitment
srivicky
Writers' Theatre
Writers' Theatre
Arts Engagement Exchange
Branding Case Studies
Branding Case Studies
Arts Engagement Exchange
Fondi Immobiliari - Intervento Guido Tabellini al Seminario FIMIT 2010
Fondi Immobiliari - Intervento Guido Tabellini al Seminario FIMIT 2010
Fondi Immobiliari
Da Vinci Roma - Complesso direzionale con Affitto uffici a Roma
Da Vinci Roma - Complesso direzionale con Affitto uffici a Roma
Fondi Immobiliari
PhD Seminar Riezlern 2016
PhD Seminar Riezlern 2016
MOSTLY AI
My Entry to the DMEF CLV Contest
My Entry to the DMEF CLV Contest
MOSTLY AI
Incorporating Regularity into Models of Noncontractual Customer-Firm Relation...
Incorporating Regularity into Models of Noncontractual Customer-Firm Relation...
MOSTLY AI
Beyond The Art: Denis Weil
Beyond The Art: Denis Weil
Arts Engagement Exchange
Iip Index Of Industrial Production
Iip Index Of Industrial Production
Kredent Academy
Museum beacon app
Museum beacon app
Digiworks Spain
Indian Security Market
Indian Security Market
Kredent Academy
Wholesale Price Index
Wholesale Price Index
Kredent Academy
2012 Taiwan UX Summit 工作坊A 簡報
2012 Taiwan UX Summit 工作坊A 簡報
UXTW(Taiwan User Experience Professional Association)
SenseMakerTM Overview
SenseMakerTM Overview
Chris Fletcher
Research intro
Research intro
H9460730008
UX Burlington 2017: Exploratory Research in UX Design
UX Burlington 2017: Exploratory Research in UX Design
Sarah Fathallah
research-exp-LLL event-London region-carlisle.pdf
research-exp-LLL event-London region-carlisle.pdf
Royal College of Occupational Therapists
Using Personas to Boost Online Marketing and SEO
Using Personas to Boost Online Marketing and SEO
Optify
Messy Research: How to Make Qualitative Data Quantifiable and Make Messy Data...
Messy Research: How to Make Qualitative Data Quantifiable and Make Messy Data...
Gigi Johnson
Mais conteúdo relacionado
Destaque
4ano3
4ano3
labescola
Stochastic Models of Noncontractual Consumer Relationships
Stochastic Models of Noncontractual Consumer Relationships
MOSTLY AI
Human Resources Recruitment
Human Resources Recruitment
srivicky
Writers' Theatre
Writers' Theatre
Arts Engagement Exchange
Branding Case Studies
Branding Case Studies
Arts Engagement Exchange
Fondi Immobiliari - Intervento Guido Tabellini al Seminario FIMIT 2010
Fondi Immobiliari - Intervento Guido Tabellini al Seminario FIMIT 2010
Fondi Immobiliari
Da Vinci Roma - Complesso direzionale con Affitto uffici a Roma
Da Vinci Roma - Complesso direzionale con Affitto uffici a Roma
Fondi Immobiliari
PhD Seminar Riezlern 2016
PhD Seminar Riezlern 2016
MOSTLY AI
My Entry to the DMEF CLV Contest
My Entry to the DMEF CLV Contest
MOSTLY AI
Incorporating Regularity into Models of Noncontractual Customer-Firm Relation...
Incorporating Regularity into Models of Noncontractual Customer-Firm Relation...
MOSTLY AI
Beyond The Art: Denis Weil
Beyond The Art: Denis Weil
Arts Engagement Exchange
Iip Index Of Industrial Production
Iip Index Of Industrial Production
Kredent Academy
Museum beacon app
Museum beacon app
Digiworks Spain
Indian Security Market
Indian Security Market
Kredent Academy
Wholesale Price Index
Wholesale Price Index
Kredent Academy
Destaque
(15)
4ano3
4ano3
Stochastic Models of Noncontractual Consumer Relationships
Stochastic Models of Noncontractual Consumer Relationships
Human Resources Recruitment
Human Resources Recruitment
Writers' Theatre
Writers' Theatre
Branding Case Studies
Branding Case Studies
Fondi Immobiliari - Intervento Guido Tabellini al Seminario FIMIT 2010
Fondi Immobiliari - Intervento Guido Tabellini al Seminario FIMIT 2010
Da Vinci Roma - Complesso direzionale con Affitto uffici a Roma
Da Vinci Roma - Complesso direzionale con Affitto uffici a Roma
PhD Seminar Riezlern 2016
PhD Seminar Riezlern 2016
My Entry to the DMEF CLV Contest
My Entry to the DMEF CLV Contest
Incorporating Regularity into Models of Noncontractual Customer-Firm Relation...
Incorporating Regularity into Models of Noncontractual Customer-Firm Relation...
Beyond The Art: Denis Weil
Beyond The Art: Denis Weil
Iip Index Of Industrial Production
Iip Index Of Industrial Production
Museum beacon app
Museum beacon app
Indian Security Market
Indian Security Market
Wholesale Price Index
Wholesale Price Index
Semelhante a Asking The Right Questions Followup
2012 Taiwan UX Summit 工作坊A 簡報
2012 Taiwan UX Summit 工作坊A 簡報
UXTW(Taiwan User Experience Professional Association)
SenseMakerTM Overview
SenseMakerTM Overview
Chris Fletcher
Research intro
Research intro
H9460730008
UX Burlington 2017: Exploratory Research in UX Design
UX Burlington 2017: Exploratory Research in UX Design
Sarah Fathallah
research-exp-LLL event-London region-carlisle.pdf
research-exp-LLL event-London region-carlisle.pdf
Royal College of Occupational Therapists
Using Personas to Boost Online Marketing and SEO
Using Personas to Boost Online Marketing and SEO
Optify
Messy Research: How to Make Qualitative Data Quantifiable and Make Messy Data...
Messy Research: How to Make Qualitative Data Quantifiable and Make Messy Data...
Gigi Johnson
Client Engagement Session
Client Engagement Session
Joe Stelliga
Astd ice2012-ppt
Astd ice2012-ppt
Greg Rider
Product Dveleopment and Prtottype Strategies in a Startup
Product Dveleopment and Prtottype Strategies in a Startup
Geoff Waite at W8On Innovation
Software process and measurement cast a retrospective part 1
Software process and measurement cast a retrospective part 1
Thomas Cagley
Getting Started With User Research, Presented at Agile2010
Getting Started With User Research, Presented at Agile2010
Carol Smith
Toby Scott Design for Innovation
Toby Scott Design for Innovation
una coleman
User Inspired Design 2011 Group 1 Presentation
User Inspired Design 2011 Group 1 Presentation
Da-Woon Chung
Design Research (is not Market Research)
Design Research (is not Market Research)
Joyce Chou
Slides David Cooperrider Pre-Conference #2012WAIC (part 3)
Slides David Cooperrider Pre-Conference #2012WAIC (part 3)
World Appreciative Inquiry Conference 2012
Introduction to UX Research: Fundamentals of Contextual Inquiry
Introduction to UX Research: Fundamentals of Contextual Inquiry
Marc Niola
Hoshin promotion demystifying the x-matrix - manos
Hoshin promotion demystifying the x-matrix - manos
5S Supply
Innovation
Innovation
Syed Hassan Ali Shah
Digital Strategy: Week Three
Digital Strategy: Week Three
Emily Leahy-Thieler
Semelhante a Asking The Right Questions Followup
(20)
2012 Taiwan UX Summit 工作坊A 簡報
2012 Taiwan UX Summit 工作坊A 簡報
SenseMakerTM Overview
SenseMakerTM Overview
Research intro
Research intro
UX Burlington 2017: Exploratory Research in UX Design
UX Burlington 2017: Exploratory Research in UX Design
research-exp-LLL event-London region-carlisle.pdf
research-exp-LLL event-London region-carlisle.pdf
Using Personas to Boost Online Marketing and SEO
Using Personas to Boost Online Marketing and SEO
Messy Research: How to Make Qualitative Data Quantifiable and Make Messy Data...
Messy Research: How to Make Qualitative Data Quantifiable and Make Messy Data...
Client Engagement Session
Client Engagement Session
Astd ice2012-ppt
Astd ice2012-ppt
Product Dveleopment and Prtottype Strategies in a Startup
Product Dveleopment and Prtottype Strategies in a Startup
Software process and measurement cast a retrospective part 1
Software process and measurement cast a retrospective part 1
Getting Started With User Research, Presented at Agile2010
Getting Started With User Research, Presented at Agile2010
Toby Scott Design for Innovation
Toby Scott Design for Innovation
User Inspired Design 2011 Group 1 Presentation
User Inspired Design 2011 Group 1 Presentation
Design Research (is not Market Research)
Design Research (is not Market Research)
Slides David Cooperrider Pre-Conference #2012WAIC (part 3)
Slides David Cooperrider Pre-Conference #2012WAIC (part 3)
Introduction to UX Research: Fundamentals of Contextual Inquiry
Introduction to UX Research: Fundamentals of Contextual Inquiry
Hoshin promotion demystifying the x-matrix - manos
Hoshin promotion demystifying the x-matrix - manos
Innovation
Innovation
Digital Strategy: Week Three
Digital Strategy: Week Three
Mais de Arts Engagement Exchange
Redesigning the Future of Museums: Turning Audiences into Participants
Redesigning the Future of Museums: Turning Audiences into Participants
Arts Engagement Exchange
AEE Open Forum: The Beautiful Struggle: Art and Commerce
AEE Open Forum: The Beautiful Struggle: Art and Commerce
Arts Engagement Exchange
Asking the Right Questions Session 1
Asking the Right Questions Session 1
Arts Engagement Exchange
Asking the Right Questions Session 1
Asking the Right Questions Session 1
Arts Engagement Exchange
Engaging Audiences through Effective Collaboration, Presentation: November 2
Engaging Audiences through Effective Collaboration, Presentation: November 2
Arts Engagement Exchange
Engaging Audiences through Effective Collaboration, Presentation: October 26
Engaging Audiences through Effective Collaboration, Presentation: October 26
Arts Engagement Exchange
Campus Connection: Engaging College Students in the Arts Presentation Part 2
Campus Connection: Engaging College Students in the Arts Presentation Part 2
Arts Engagement Exchange
Campus Connection: Engaging College Students in the Arts Presentation Part 1
Campus Connection: Engaging College Students in the Arts Presentation Part 1
Arts Engagement Exchange
Campus Connection: Engaging College Students in the Arts Presentation
Campus Connection: Engaging College Students in the Arts Presentation
Arts Engagement Exchange
Are You Talking to Me: Analysis
Are You Talking to Me: Analysis
Arts Engagement Exchange
Are You Talking to Me: Social Media
Are You Talking to Me: Social Media
Arts Engagement Exchange
Casting Customer Service: Session III
Casting Customer Service: Session III
Arts Engagement Exchange
Are you talking to me?: Branding
Are you talking to me?: Branding
Arts Engagement Exchange
Casting Customer Service
Casting Customer Service
Arts Engagement Exchange
Casting Customer Service: Session 2
Casting Customer Service: Session 2
Arts Engagement Exchange
Kartemquin Executive Summary Draft
Kartemquin Executive Summary Draft
Arts Engagement Exchange
Qualitative Research Methods and Wrap up
Qualitative Research Methods and Wrap up
Arts Engagement Exchange
Deep Dive: Survey Best Practices
Deep Dive: Survey Best Practices
Arts Engagement Exchange
Obama's E-marketing Strategies and What They Can Do for the Arts
Obama's E-marketing Strategies and What They Can Do for the Arts
Arts Engagement Exchange
Internet Marketing 1: Website Evaluation
Internet Marketing 1: Website Evaluation
Arts Engagement Exchange
Mais de Arts Engagement Exchange
(20)
Redesigning the Future of Museums: Turning Audiences into Participants
Redesigning the Future of Museums: Turning Audiences into Participants
AEE Open Forum: The Beautiful Struggle: Art and Commerce
AEE Open Forum: The Beautiful Struggle: Art and Commerce
Asking the Right Questions Session 1
Asking the Right Questions Session 1
Asking the Right Questions Session 1
Asking the Right Questions Session 1
Engaging Audiences through Effective Collaboration, Presentation: November 2
Engaging Audiences through Effective Collaboration, Presentation: November 2
Engaging Audiences through Effective Collaboration, Presentation: October 26
Engaging Audiences through Effective Collaboration, Presentation: October 26
Campus Connection: Engaging College Students in the Arts Presentation Part 2
Campus Connection: Engaging College Students in the Arts Presentation Part 2
Campus Connection: Engaging College Students in the Arts Presentation Part 1
Campus Connection: Engaging College Students in the Arts Presentation Part 1
Campus Connection: Engaging College Students in the Arts Presentation
Campus Connection: Engaging College Students in the Arts Presentation
Are You Talking to Me: Analysis
Are You Talking to Me: Analysis
Are You Talking to Me: Social Media
Are You Talking to Me: Social Media
Casting Customer Service: Session III
Casting Customer Service: Session III
Are you talking to me?: Branding
Are you talking to me?: Branding
Casting Customer Service
Casting Customer Service
Casting Customer Service: Session 2
Casting Customer Service: Session 2
Kartemquin Executive Summary Draft
Kartemquin Executive Summary Draft
Qualitative Research Methods and Wrap up
Qualitative Research Methods and Wrap up
Deep Dive: Survey Best Practices
Deep Dive: Survey Best Practices
Obama's E-marketing Strategies and What They Can Do for the Arts
Obama's E-marketing Strategies and What They Can Do for the Arts
Internet Marketing 1: Website Evaluation
Internet Marketing 1: Website Evaluation
Asking The Right Questions Followup
1.
Asking the Right Ques.ons: Using Research to Build Your Arts Audience
Copyright © 2009 by rTrail LLC. All Rights Reserved. “Psychographics and the Customer Experience” Arts Engagement Exchange Learning Circle Series Session 4 11 February 2010
2.
Our Agenda • Goals
– Understand Barriers to Success – Provide feedback on MRP submissions • Plan for the Day Copyright © 2009 by rTrail LLC. All Rights Reserved. – Confirm examples of success in applying AEE LC – Where we conNnue to struggle – How to re‐structure the research conversaNon • Learning Circle Wrap Up – PuQng it all together 02/11/10– Session Four "Asking the Right QuesNons" 2
3.
Copyright © 2009
by rTrail LLC. All Rights Reserved. Sharing Your Success Stories Who Has Been Successful GeQng A Research Plan in Place? 02/11/10– Session Four "Asking the Right QuesNons" 3
4.
Research Audit: Best Examples
Copyright © 2009 by rTrail LLC. All Rights Reserved. #1 Research Methods Q’s 02/11/10– Session Four "Asking the Right QuesNons" 4
5.
Where we are struggling? • Business Issues that require research plans • Methods that deliver impact and add value to ensure
everything has a purpose Copyright © 2009 by rTrail LLC. All Rights Reserved. • Who to select for consumer research • Anything else? 02/11/10– Session Four "Asking the Right QuesNons" 5
6.
TranslaNng MarkeNng Issues into
Research QuesNons Easy as 1.2.3. Type of Research Op.ons • Describes audience characterisNcs 1. Define the DescripNve • demographic, psychographic, MarkeNng geography Problem Copyright © 2009 by rTrail LLC. All Rights Reserved. • Seeks to understand “how” and AnalyNcal “why” 2. Confirm How • moNvaNons, frustraNons, barriers to Determine Cause and Effect • Considers “what if” PredicNve • successful combinaNons, subsNtuNons, news 3. Select the acNon for • Monitors change over Nme research acNvity Tracking • duraNon, factors, impact, cycle, paferns 02/11/10– Session Four "Asking the Right QuesNons" 6
7.
QuanNtaNve: “Who” and “What”
Top line Target Considera.ons • Focus on quanNty • Designed to “count” people Approach with spec behavior or aQtudes Copyright © 2009 by rTrail LLC. All Rights Reserved. • Survey • QuesNonnaire Method • Simple for small, mid‐size arts organizaNons Skill • Easy; No specialist required 02/11/10– Session Four "Asking the Right QuesNons" 7
8.
QualitaNve: “Why”
Top line Target Considera.ons • Focus on quality • Designed to “ask why” people Approach act on moNvaNons for decisions Copyright © 2009 by rTrail LLC. All Rights Reserved. • ObservaNons • In‐depth interviews Method • Focus Groups • Challenging for small, mid‐size arts organizaNons Skill • Need experienced researchers 02/11/10– Session Four "Asking the Right QuesNons" 8
9.
EXAMPLE:
QualitaNve Research Approach #1 #1 Research Method Who I ask? Criteria for How I Ask Marke.ng Ques.on Selec.on the Issue Ques.on Afract New What value In‐depth Non‐patrons 1) You don’t “Why do donate to us Audience do I Interview 2) You are a you Copyright © 2009 by rTrail LLC. All Rights Reserved. represent to current donate to my potenNal donor / other audience? patron of non‐profit other non‐ arts, non‐ groups profit org and not 3) Afended 1 this one?” event with our group 02/11/10– Session Four "Asking the Right QuesNons" 9
10.
The Why vs.. The What
Why What Social Class and Culture • Income and LocaNon Personality and Lifestyles • Likes and Dislikes Copyright © 2009 by rTrail LLC. All Rights Reserved. A7tudes • ExpectaNons and SaNsfacNon Decision Making • Decisions Influences, Mo?va?ons, and Considera?ons 02/11/10– Session Four "Asking the Right QuesNons" 10
11.
A New Way to Structure
the Research ConversaNon Copyright © 2009 by rTrail LLC. All Rights Reserved. An Easy, Logical Outline 02/11/10– Session Four "Asking the Right QuesNons" 11
12.
Now What?
Copyright © 2009 by rTrail LLC. All Rights Reserved. My research is done… 02/11/10– Session Four "Asking the Right QuesNons" 12
13.
What Do I Do with My
Research Data? Detail Our Dimensions of Experience Differen.a.on Copyright © 2009 by rTrail LLC. All Rights Reserved. Link Our Commonali.es within Audience MoNvaNons 02/11/10– Session Four "Asking the Right QuesNons" 13
14.
Formally Share Your Findings
THE FRAMEWORK Tips, Tricks and Tools Exec • Highlights • Background Follow Summary Logic Copyright © 2009 by rTrail LLC. All Rights Reserved. • ObjecNves Results • Methodology • Key Findings Use Present It Visuals “Live” • Conclusions & ImplicaNons • How the research will be used Now What? moving forward Appendix Details 02/11/10– Session Four "Asking the Right QuesNons" 14
15.
The End Goal:
An Impactul MarkeNng Plan InnovaNve, Relevant Engagement TacNcs EffecNve, Efficient Reach Strategy Copyright © 2009 by rTrail LLC. All Rights Reserved. MarkeNng ObjecNves 02/11/10– Session Four "Asking the Right QuesNons" 15
16.
Copyright © 2009
by rTrail LLC. All Rights Reserved. Wrapping It All Together MAKING YOUR RESEARCH PLAN CASE 02/11/10– Session Four "Asking the Right QuesNons" 16
17.
Execu.ve Summary
Our 2010 Research Plan ‐ Goals Who • Relevant Audiences Imagery • PotenNal Funders Value What Copyright © 2009 by rTrail LLC. All Rights Reserved. Reach = ? • Triggers Revenue • Drives ConnecNvity to Us Build My Why Brand • They Join Our Community • We Are Thought Leaders 02/11/10– Session Four "Asking the Right QuesNons" 17
18.
Execu.ve Summary
Our 2010 Research Plan ‐ AcNons P1 P2 P3 Best Targets • Value to Us • Size of the Prize Copyright © 2009 by rTrail LLC. All Rights Reserved. 5a 2 MoNvaNons 1 5b • Documentaries • Why We Mafer 3 4 02/11/10– Session Four "Asking the Right QuesNons" 18
19.
Execu.ve Summary
Our 2010 Research Plan ‐ Impact • ROI by segment Who • Prospects Icons • Channels Copyright © 2009 by rTrail LLC. All Rights Reserved. Values Links • Messages What KF Brand • PrioriNes When • Dependencies 02/11/10– Session Four "Asking the Right QuesNons" 19
20.
Kartemquin Films
QualitaNve Research Approach #1 #1 Research Method Who I ask? Criteria for How I Ask Marke.ng Ques.on Selec.on the Issue Ques.on Get What value In‐depth Current 1) Have “What potenNal to audiences do I Interview / patrons and become would Copyright © 2009 by rTrail LLC. All Rights Reserved. (funders) to represent to focus group non‐patrons major make you know us and my potenNal funder want to our value, audience? 2) Current be part of donor to not just our other non‐ our individual profit arts group?” films org 3) Afended 1 event with our group 02/11/10– Session Four "Asking the Right QuesNons" 20
21.
If You Remember One Thing… • Many types of people make up an audience. • Understanding how to segment that audience
and research “who, “what” and “why” can Copyright © 2009 by rTrail LLC. All Rights Reserved. make organizaNons profitable and happy. • It just takes pracNce. • And, pracNce leads to confidence. 02/11/10– Session Four "Asking the Right QuesNons" 21
22.
Thank You.
Your Results Reflect Your Passion. Copyright © 2009 by rTrail LLC. All Rights Reserved. 02/11/10– Session Four "Asking the Right QuesNons" 22
Baixar agora