This document discusses the growing importance and engagement opportunities of mobile marketing. Some key points: - Marketers agree that mobile is the best way to engage consumers, transform business models, and build ROI - More cell phones exist worldwide than toothbrushes, and mobile websites and apps are widely used - Mobile coupons drive higher spending and more frequent shopping compared to paper coupons - Near Field Communication (NFC) technology is growing and could replace cards, tickets, and keys - Both NFC usage and QR code usage are increasing, though a larger percentage of smartphones will be NFC-enabled by 2015

1. MOBILE SHOPPER
ENGAGEMENT

2. 76%
Marketers agree
that mobile
is the closest
you can get to
consumer
68%
Marketers agree
that mobile is
the best way to
transform your
business model
72%
Marketers agree
that mobile is
the best way to
build ROI
80%
Of agencies are
spending more
on mobile in
2014
MARKETERS ARE CONVINCED ABOUT MOBILE
YOUR SMART PHONE CONSUMER
(There are more cell phones than people who own a tooth brush.)
89%
Mobile websites
69%
Mobile apps
67%
Location-based services
66%
Text messaging
60%
Code/NFC scanning
Mobile-friendly tools and tactics small businesses are using.
(Source: AT&T Wireless)
txt
47% Chose promotional content from retailers over
privacy concerns.
70% Will check prices on the internet at retail
locations.
69% Say their smartphone is a critical tool for a
better shopping experience.
53% Will look for coupons on the web prior to
purchase.
7Billion
People on earth.
.1 Billion
Cell phones worldwide.
.2 Billion
People own a tooth brush.5 4

3. Place an OFFERon your
web site’s homepage
Create a CODEusing a
tool that links to the page
PROMOTE
the offer with print marketing materials
INCLUDE
the code with promotions
HOW TO IMPLEMENT MOBILE COUPONS
ENGAGEMENT STRATEGIES
MOBILE COUPONS
53.2m
or
US Customers
In 2014, 1 in 4
mobile users will
redeem a mobile
coupon.
Mobile Apps Social Media Mobile Video Push alerts
Mobile Audio Location targeting Mobile Coupons
HOW YOU ENGAGE THEM WHY YOU ENGAGE THEM
13%
Increased spend per trip
amongst mobile coupon users.
42%
Annual increased spend
amongst mobile coupon users.
25%
Increased frequency of
shopping trips per year.
10x
Mobile coupons are redeemed
10x more than paper coupons.
HOW YOU ENGAGE THEM

4. HOW NFC WORKS
NFC is a contact-less radio
technology that can transmit data
between two devices within a few centimeters
of each other.
50%
Proportion of all smartphones NFC
enabled by 2015
1bn
Number of SIM-based NFC
handsets that will be sold by 2016
$50bn
Value of transactions these
handsets will support by 2016
$13 trillionTotal value of global mobile payments predicted by 2017
300m
Number of NFC smartphones,
tablets and eReaders that will be
sold in 2013
15bn
Number of NFC tickets delivered to
mobile devices worldwide by 2014
POTENTIAL IS GROWING
NFC IS A WIRELESS
TECHNOLOGY THAT CAN
Replace paper tickets
on transport systems
Replace vouchers
and coupons
Replace credit cards
to purchase goods
Replace traditional keys
to hotel rooms

5. 2011 2012 2013 2014 2015
1,557
100
6%
11%
26%
21%
16%
185
290
405
545
1,718
1,854
1,971
2,076
NFC & QR CODE STATS
Rehrig Pacific Company
Corporate Headquarters:
4010 East 26th Street, Los Angeles, CA 90058
(800) 421-6244 (323) 262-5145 FAX: (323) 269-8506
Email: info@rehrigpacific.com
Web: www.rehrigpacific.com
NFC USAGE
QR CODE USAGE
One study shows an expected growth on NFC usage by 38% between 2011 and 2016.
In 2016, the NFC market expected to reach more than 10 billion dollars.
Only 9% of US adults used a QR code in 2012.
While QR code usage is increasing, the overall percentage of smartphone users leveraging this
technology has dropped.
By 2015, more than a quarter of all
mobile devices will be NFC-enabled
US Adult Mobile Barcode Users and
Penetration, 2011-2014
Worldwide mobile phones with
integrated NFC capability
Worldwide mobile phone shipments
Percentage of phones with NFC
capacity ot worldwide shipments
2011 2012 2013 2014
Adult Mobile barcode users (millions) 21.2 26.3 32.4 38.5
% change 146.9% 24.4% 23.2% 18.7%
% of adult smartphone users 25% 25% 26% 27%
% of adult mobile phone users 10.1% 12.4% 15% 17.6%
% of adult population 8.9% 11% 13.4% 15.7%