Designation provides branding and marketing services that help small businesses compete. They helped rebrand and relaunch the organic food company eatorganic with a bold, fun brand and supportive direct mail materials. For Reflexxion, they conceived the name and developed the brand concept and materials. They also developed a brand presence for the coaching company PU to support its global aspirations.

1. We offer sparkling design
& intelligent branding that
enables small businesses
to compete in an increasingly
sophisticated market place.

2. promotional
mailer
targetted
mailer
website
Situation: eatorganic is a small company near Henley-on-Thames. Solution: Designation created the eatorganic brand and developed a
Owners Francesca Perino and Diana May approached Designation after unique online shop enabling them to sell organic produce directly to the
acquiring the non-web based business Ellis Organics, to help them re- public. The concept was to dismiss the notion that organic food is boring
launch it as an Internet brand. with a bold and fun new brand. Designation supported the launch with
imaginative direct mail material.
© Brand New Direction & Designation 2009 www.brandnewdirection.com www.youtube.com/arthurodb
Designation ® is a registered trademark of Designation.com Ltd

3. “We love our brand.
It’s totally us! And it’s
helped us develop
our reputation as a
fun business.”
Diana May, eatorganic
website
homepage

4. business
cards
letterheads
brochure
Situation: When Emma Gamble and Shalina Alabaksh started Solution: We conceived the name Reflexxion, and developed the
their business in 2007, they knew they wanted a brand that truly concept to include quotes from Lewis Carroll’s quirky book ‘Through
represented their unique close working relationship. All they the Looking-Glass’. We then designed their stationery and website
had so far was a company name and they weren’t even happy and branded it to complete the transformation.
with that.
© Brand New Direction & Designation 2009 www.brandnewdirection.com www.youtube.com/arthurodb
Designation ® is a registered trademark of Designation.com Ltd

5. “We would be
honoured to be one
of your case studies
after the brilliant
job that your team
has done for us with
Emma Gamble, Reflexxion
website

6. pu enabling you to bring your big ideas to life
“We needed a creative
partner to help
us make the right
impression, matching
our global aspirations.
Designation has been
brilliant!”
website David Ross, Managing Director
homepage

7. website
newsletter
key services
sheets
Situation: PU provides high value senior management Solution: Designation has now developed a superb brand presence
coaching using NLP methodology. Its global aspirations were for PU, and with the help of our own website management system
not matched by the quality of its communication materials. Eddie®, their plans to set up satellite offices around the world are
PU needed a creative partner that would work alongside it to well under way. We’ve worked very closely with PU on a number of
develop its image. projects to help develop cohesive and consistent communications
at every touchpoint.
© Brand New Direction & Designation 2009 www.brandnewdirection.com www.youtube.com/arthurodb
Designation ® is a registered trademark of Designation.com Ltd

8. “Our brand identity
is very important
to us, and we
trust Designation
completely to
deliver against it.”
Tom Abram, Director,
Management Consultants, Atkins
Recruitment
brochure

9. Christmas
newsletter
website
‘STAR’
presentation
item
Situation: Atkins is Europe’s largest multi-disciplinary consulting Solution: Designation redesigned the Management Consultancy
firm, helping clients achieve genuine benefits from their investment website and all associated marketing collateral to exploit the new
and change programmes. Recently the company has adopted branding in imaginative yet compliant ways. Designation continues
exciting new branding that reflects their dynamic approach to to manage the website and delivery printed materials.
change. The non-prescriptive guidelines provide lots of scope to
communicate creatively, but big risks if implemented badly.
© Brand New Direction & Designation 2009 www.brandnewdirection.com www.youtube.com/arthurodb
Designation ® is a registered trademark of Designation.com Ltd

10. “Designation helped
us develop a much
clearer brand
proposition that will
support our future
growth.”
Graham Stowell, Managing Director,
Bronzeoak
brand
guidelines

11. key images website
selection
electronic
presentations
Situation: Bronzeoak is a company established more than Solution: Through a number of workshops we helped Bronzeoak
25 years ago when renewable energy was a fringe activity. Today refine its marketing message to ‘realising responsible energy’
they find themselves very much in the mainstream and wanted and developed guidelines on how to deliver consistently across
a brand that they could build future growth on, with their new all touchpoints. We also helped with the internal alignment of
global partners. Bronzeoak’s new brand.
© Brand New Direction & Designation 2009 www.brandnewdirection.com www.youtube.com/arthurodb
Designation ® is a registered trademark of Designation.com Ltd

12. “Designation was
key in the successful
launch of our
unique TV channel
for modern British
Asians.”
Nilam Panchal, Vice President
International Business,
MAX launch Sony Entertainment Television Asia
Integrated campaign

13. Press campaign for Fear Factor Door hanger Bus superside for Indian Idol
direct mailers
PLEASE
DO NOT
DISTURB
I AM WATCHING MAX
THE PREMIUM MOVIE & EVENTS
CHANN EL
ENTER MAX
ADY FOR
ROOM RE
Brand identity
Billboard campaign for Big Brother for Sony Sports Awards
Situation: Sony Entertainment Television Asia needed an Solution: Designation created an integrated campaign with press
advertising campaign for the launch of its 24 hour Bollywood adverts in all the major Asian press outside India, plus bus sides,
movie channel MAX. banner adverts, posters, direct mailers, stationery and stands.
Designation has now been appointed as the sole creative agency
outside India for the channel, which is now available throughout
the world.
© Brand New Direction & Designation 2009 www.brandnewdirection.com www.youtube.com/arthurodb
Designation ® is a registered trademark of Designation.com Ltd