The most important obstacles that we face dealing with big data and key recommendations to those who would like to get the most of big data.

1. Big Data:
Challenges and Opportunities
@arodichev
#iabrussia #iponweb

2. Founded in 2001
Custom Engineering of Media Trading
Technology
u-Platform: 50+ Platform clients
BidSwitch: 100 Partners Globally
Specialised in Machine Learning,
Optimisation and Big Data / Analytics
at scale
Who is IPONWEB?

3. “I don’t think anybody really talks about small data
anymore… anything which is data is now big data.”
— Dr. Boris Mouzykantskii, IPONWEB
“People want answers; they don’t want more data”
— Dr. Vivienne Ming, Gild

4. potential increase in operational
margin for retailers
60%
$300B
annual value to US healthcare
1.5M managers
new positions for data-savvy tech
McKinsey Global Institute, 2011

6. Infrastructure is a commodity now,
digital inventory and data are also
becoming very cheap.

7. Despite exponential growth in
computing power, more data
is currently collected
than can be analysed.
Data volume
Computing
power

8. We have to clean the data!

9. It’s getting harder to hire the right people
and the role of teams is increasing.

11. The data scientists track on Coursera.

12. The data scientists track on Coursera.
It takes 36 weeks to learn the entire
track. And ideally you have to have
a CS background.

13. What to do?

14. #1
Data must be central
to business model

15. #2
Clear profit model

16. #3
Pair strong business strategy
with understanding of technology

17. #4
Look for low-hanging fruit

18. These guys leverage big data at full scale

19. Thank you!
@arodichev

20. Sources used:
Data-Driven Business Models: Chalenges and Opportunities of Big Data.
Monica Bulger, Greg Taylor, Ralph Schroeder. Oxford Internet Institute,
University of Oxford
Graphics:
Mop designed by Yorlmar Campos from the Noun Project (CC 3.0)
High Five designed by Takao Umehara from the Noun Project (СС 3.0)
Question designed by Henrik Lund Mikkelsen from the Noun Project (CC 3.0)
Companies mentioned:
car2go N.A., LLC
GetTaxi, Inc.
Nestlé Nespresso SA