What exactly is Web Franking. Well, here's a pretty clear explanation to get you started.

1. Web Franking 101 Overview of the Rules How to build an effective program 1

2. Background The House Franking Commission has approved five uses for web franking: Member Appearances Telephone Town Hall Military Academy Nominations Federal Job Openings Art Contest Issues and important votes ( not yet approved) Two Kinds of electronic communications permitted Text Ads – Search engines - Google & Gmail Display banners 2

3. Targeting & Reporting Only Target your District The e-communication is shown only to people in your districts zip codes Select Sites by Interest or Demographics Search (Google, Bing, Yahoo) National News (ie: New York Times, Wall Street Journal, Washington Post) Local News, Television, Radio, Weather Men & Women (All Recipies, Sports Email (Gmail) Issues ( Healthcare, Energy, Economy, or industries important to your district) Complete Reporting Package Impressions & clicks by site, and click thru’s to your official site Conversions: email, newsletter and town hall sign ups - Social media fan sign up coming soon 3

4. Advantages Saves Taxpayers Money Cuts through the Clutter Improves Awareness & Image of member Green Reaches constituents where they get their news Speed – launch within 24 hours of order 4

5. Web vs. Mail Franking Interact with your audience where they read the news 55% of US residents use the web as their primary source of news (Pew) Real time information on how many people see your ads and click on them Online is up to 87.5% less 5

6. How to build a program Sample Banners & Site Placement 6

7. Combine ongoing campaign to build awareness with periodic events based on news flow & legislative agenda 7 Campaign Creation & Budget Suggestions

8. Sample Banner Templates in three sizes to Choose From FrankingGrid also makes Keywords & Text Ads and ensures link to proper page on your official site 8 5 Templates to Choose From

9. 9 Sample Key Words & Text Ads – Always On (except during blackout period) Key Words Constituent Services Congressperson’s Name District Who Is My Congressman Air Force, West Point Jobs Art Contest, Art School Scholarships

10. Franking Example - Townhall on Healthcare Congressman Good Person invites you to a Telephone Townhall on National Healthcare The invitation is communicated via targeted Google text advertising and targeted display advertising within Good Person's district Constituents in the district click on the ad and land on a web page inviting them to enter their phone number and email to join the call At the appropriate time, the constituents phone rings and they are invited to participate in the meeting. A database of participants is maintained for official use without staff time or expense 10

11. Google Search FrankingGrid makes Keywords & Text Ads and ensures link to proper page on your official site 11 Google Search

12. Gmail FrankingGrid makes Keywords & Text Ads and ensures link to proper page on your official site 12 Gmail

13. Display Ads Display Ad www.NewYorkTimes.com (national new) Display Ad www.FortWorthGasPrices.com (local news) FrankingGrid makes Keywords & Text Ads and ensures link to proper page on your official site 13

14. Sign up on Official Site Click on Ad and go to landing page relevant to the ad FrankingGrid makes Keywords & Text Ads and ensures link to proper page on your official site 14

15. Sign up to follow the Congressman on Facebook, Twitter and your official email list right in the banner You can also advertise events and click to add the date to outlook 15 Coming Soon – Social Media Engagement Banners

16. Summary New rules permit state of the art constituent communication Five approved uses and unlimited town hall issues Web Franking is More Responsive Less Expensive Can be combined with traditional direct mail communication Is eco friendly 16