3. Result (2 months):
36% increase in the overall traffic to the site.
65680
48360
July September
4. Search Paid Marketing:
Goals:
Find niches
Reach potential customers when they are ready to purchase
Maximize ROAS (Return on Ad Spend)
Expand campaigns to more geographical market
Medium Used and methods undertaken:
Google Search
Google Partner Network
Organized and scheduled the campaigns for proper
targeting
Keyword research and grouping them to get less CPC
Created successful Text Ads
Find the target geographical markets with less CPA
Review Previous Performance to Create Benchmarks
Landing page testing
Conversion Tracking
Result (6 months):
50% increase in converted clicks in every 2months
Cost per conversion decreased by 80%
Aug Oct Dec Feb
5. Retargeting:
Goals:
Reach people who have already visited the site and connect with an audience that's already
interested in the products
Reinforce Branding
Increase secondary conversions
Medium Used and methods undertaken:
Email Marketing
Setup remarketing code
Customer Segmentation
Created effective banner ads in all main sizes according to the specification of the Advertising
Medium
Conversion Tracking
Aug Oct Dec Feb
Cost per Converted Click
6. Result:
38% of the total visitors are returning visitors
52% of total transactions are through returning visitors
Email Marketing:
Goals:
Maintain Customer Relationship
Increase sales
7. Medium Used and methods undertaken:
Email Marketing
Segmenting customers
Bring back customers with attractive offers and promotions
Sending Newsletters
Result:
Produce an open rate of 21%
8. Overall Result:
Web site gets into the top 100 .net websites
78% increase in sales in last 4 months
Nov Dec Jan Feb
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