1.
COMMUNICATION
AND
GLOBALIZATION
Presenter:
Fabela, Glenn
Generosa, Fitz
Manantan, John Dave
Rosal, Danilo Jr.

2.
PRIMARY GOALS
I. Define Globalization and
Communication
II. What is Communication In Relation
to Globalization?
III. Impacts of Globalization on
Communication
IV. Impacts of Globalization on
Global Communication

3.
I. DEFINE GLOBALIZATION AND
COMMUNICATION
Globalization is an integration between two
or more countries; it may be economically,
socially, politically, and culturally.
Globalization has widely increased the
availability of information for people across the
world. By the use of internet and advanced
mobile services, people are able to discuss
business plans and proposals on an
international level as well as exchange private
data securely.

4.
I. DEFINE GLOBALIZATION AND
COMMUNICATION
 Communication has a symbolic nature and is an act
of sharing one's ideas, emotions, attitudes, or
perceptions with another person or group of persons
through words (written or spoken), gestures, signals,
signs, or other modes of transmitting images.
 Global communication have also contributed to the
enlightenment and development of the globalization
process in a number of states.
 To communicate effectively, one should develop not
only skills, but also a sense of empathy with others.

5.
II. WHAT IS COMMUNICATION IN RELATION
TO GLOBALIZATION?
 Communication is the lifeblood of any organization and
globalization poses new challenges to communication in
any organization. One immediate effect is the increase in
intercultural communication. Communication in the21st
century is increasingly transnational and intercultural.
Consequently, effective global communication proves to be
a challenge to many people since cultural diversity
increases the possibility of miscommunication.

6.
II. WHAT IS COMMUNICATION IN RELATION
TO GLOBALIZATION?
 Another important consequence of globalization is the rise
of World Englishers where each country boasts of its own
variety of English. Experts claim that the Englishers are
different in relation to word use, pronunciation, accent, and
grammar. As such, the challenges to intercultural
communication do not only include problems in slang or
idiomatic expressions which non-native speakers usually
find problematic, but also grammatical and pronunciation
variations and other verbal as well as non-verbal facets of
language.

7.
III. IMPACTS OF GLOBALIZATION ON
COMMUNICATION
1.Virtual Interaction
2.Cultural Awareness in Speech
3.Cultural Awareness in Body
Language
4.Time Differences

8.
III. IMPACTS OF GLOBALIZATION ON
COMMUNICATION
1. Virtual Interaction
• communicating via online setting to other people
that does not necessarily required in face-to-face
interactions.
2. Cultural Awareness in Speech
• Two people are speaking the same language,
cultural differences can affect vocabulary,
colloquial expressions, voice tone and taboo
topics.

9.
III. IMPACTS OF GLOBALIZATION ON
COMMUNICATION
3. Cultural Awareness in Body Language
• To understand acceptable speaking distances,
conflict styles, eye contact and posture in different
cultures, accepting that the physical expressions
of their own culture are not universally accepted.
4. Time Differences
• the need to communicate and share information
with people across several time zones. When
people collaborate with others on the other side of
the globe, their counterparts are usually at home
asleep while they themselves are at work.

10.
IV. IMPACTS OF GLOBALIZATION ON
GLOBAL COMMUNICATION
1. Availability of Information
2. Business Conduct
3. Social Awareness
4. The Problem

11.
IV. IMPACTS OF GLOBALIZATION ON
GLOBAL COMMUNICATION
1. Availability of Information
2. Business Conduct
• The view that with the spread of businesses delivering
internet, satellite tv and mobile services, the costs of such
information technologies dropped. The decreased price
makes it easier for people across the world to make use of
the World Wide Web and the resources available.
• Long distance travels are no longer necessary for business
people as they require a meeting with a business partner
overseas. Internet technology makes it possible to exchange
business information and conduct video conferences.

12.
IV. IMPACTS OF GLOBALIZATION ON
GLOBAL COMMUNICATION
3. Social Awareness
4. The Problem
• Despite its quick spread and continuous development,
global communication has not reached the majority of
people on all continents. It is at least 70% of all people in
Africa will never make a single phone call or use internet.
• Information technology and networks enable them to
share opinions, views, work on projects and research
different areas. These are among the main reasons why
the process of globalization is creating a sense of a
global society.

13.
IN A NUTSHELL
 The influence of globalization in recent
decades has impacted the types of
communication skills needed in various ways.
Today, we need to understand the dynamics of
long-distance collaboration, the impact of
culture on manners of speaking and body
language, and how we use technology to
communicate with people on the other side of
the globe.

14.
THANK YOU
FOR
LISTENING!