Actionable tips to use Google Analytics reports and fixes for SEO. And actionable tips on Google Search Console and Bing Webmaster tools. All free tools for SEO succes presented at DigitalZone21.

1. Using Google Analytics and
other free tools for SEO
By
Arnout Hellemans
Arnout Hellemans | @hellemans |#digitalzone21

2. Who is Arnout Hellemans?
Arnout Hellemans | @hellemans |#digitalzone21

3. Google analytics for SEO
Arnout Hellemans | @hellemans |#digitalzone21

4. Must have reports in GA for SEO
• Referral traffic
• Page contains 404 title with source / medium
• Fix for Android discover traffic (Direct > Google Discover)
Arnout Hellemans | @hellemans |#digitalzone21

5. Search engines in referral traffic
Arnout Hellemans | @hellemans |#digitalzone21

6. Filter pages on the 404 page titles
Arnout Hellemans | @hellemans |#digitalzone21

7. Actions to take on 404 title traffic
• 301 redirect the 404 pages to relevant pages.
• If you find any paid traffic clicks fix these paid ads.
Arnout Hellemans | @hellemans |#digitalzone21

8. Search engines
https://omt.tips/ga-search-engines
Or
Arnout Hellemans | @hellemans | #inOrbit19

9. Add search engines to GA
Arnout Hellemans | @hellemans |#digitalzone21

10. Tracking Search &
Discover from
Android
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11. Arnout Hellemans | @hellemans |#digitalzone21

12. Arnout Hellemans | @hellemans |#digitalzone21

13. Arnout Hellemans | @hellemans |#digitalzone21
Direct Source exactly matches direct AND
Medium exactly matches (not set)
OR
Medium exactly matches (none)

14. Full referral path
Arnout Hellemans | @hellemans |#digitalzone21

15. Arnout Hellemans | @hellemans |#digitalzone21

16. Set up the custom dimension
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17. Rewriting sources and medium
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18. .
Arnout Hellemans | @hellemans |#digitalzone21
Filters for all rewrite sources

19. Interested? Here’s the link;
https://omt.tips/recover-direct-traffic-GA
Or
Arnout Hellemans | @hellemans |#digitalzone21

20. Google Search
Console
Arnout Hellemans | @hellemans |#digitalzone21

21. Arnout Hellemans | @hellemans |#digitalzone21

22. Sheets add-in
Arnout Hellemans | @hellemans |#digitalzone21

23. https://searchanalyticsforsheets.com/
Arnout Hellemans | @hellemans |#digitalzone21

24. SearchAnalytics for Sheets tips
• Don’t filter requests on the API
• Combine Keyword and Landing page
• Link sheet with GDS for advanced analysis
Arnout Hellemans | @hellemans |#digitalzone21

25. Bigger site or more data?
• Don’t use the native connector in GDS
• Use API with a your own Data store (like BigQuery)
Arnout Hellemans | @hellemans |#digitalzone21

26. Alternatively use https://omt.tips/search-
explorer (currently in BETA)
Arnout Hellemans | @hellemans |#digitalzone21

27. Bing webmaster
tools
Arnout Hellemans | @hellemans |#digitalzone21

28. Import verified sites from GSC through login
with Google
Arnout Hellemans | @hellemans |#digitalzone21

29. Backlink data and response codes
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30. Data on;
•Broken links ending on 4xx and 5xx
•https://www.bing.com/webmaster/reports/
crawl/information?url=
Arnout Hellemans | @hellemans |#digitalzone21

31. Free Backlink data
(for your site and competitors)
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32. Backlink data
Arnout Hellemans | @hellemans |#digitalzone21

33. Compare backlink data
Arnout Hellemans | @hellemans |#digitalzone21

34. Feel free to connect;
@hellemans on twitter
Arnout Hellemans on Linkedin
For questions ;-)
Arnout Hellemans | @hellemans |#digitalzone21