1.
Using Google Analytics and
other free tools for SEO
By
Arnout Hellemans
Arnout Hellemans | @hellemans |#digitalzone21

2.
Who is Arnout Hellemans?
Arnout Hellemans | @hellemans |#digitalzone21

3.
Google analytics for SEO
Arnout Hellemans | @hellemans |#digitalzone21

4.
Must have reports in GA for SEO
• Referral traffic
• Page contains 404 title with source / medium
• Fix for Android discover traffic (Direct > Google Discover)
Arnout Hellemans | @hellemans |#digitalzone21

5.
Search engines in referral traffic
Arnout Hellemans | @hellemans |#digitalzone21

6.
Filter pages on the 404 page titles
Arnout Hellemans | @hellemans |#digitalzone21

7.
Actions to take on 404 title traffic
• 301 redirect the 404 pages to relevant pages.
• If you find any paid traffic clicks fix these paid ads.
Arnout Hellemans | @hellemans |#digitalzone21

8.
Search engines
https://omt.tips/ga-search-engines
Or
Arnout Hellemans | @hellemans | #inOrbit19

9.
Add search engines to GA
Arnout Hellemans | @hellemans |#digitalzone21

10.
Tracking Search &
Discover from
Android
Arnout Hellemans | @hellemans |#digitalzone21

11.
Arnout Hellemans | @hellemans |#digitalzone21

12.
Arnout Hellemans | @hellemans |#digitalzone21

13.
Arnout Hellemans | @hellemans |#digitalzone21
Direct Source exactly matches direct AND
Medium exactly matches (not set)
OR
Medium exactly matches (none)

14.
Full referral path
Arnout Hellemans | @hellemans |#digitalzone21

15.
Arnout Hellemans | @hellemans |#digitalzone21

16.
Set up the custom dimension
Arnout Hellemans | @hellemans |#digitalzone21

17.
Rewriting sources and medium
Arnout Hellemans | @hellemans |#digitalzone21

18.
.
Arnout Hellemans | @hellemans |#digitalzone21
Filters for all rewrite sources

19.
Interested? Here’s the link;
https://omt.tips/recover-direct-traffic-GA
Or
Arnout Hellemans | @hellemans |#digitalzone21

20.
Google Search
Console
Arnout Hellemans | @hellemans |#digitalzone21

21.
Arnout Hellemans | @hellemans |#digitalzone21

22.
Sheets add-in
Arnout Hellemans | @hellemans |#digitalzone21

23.
https://searchanalyticsforsheets.com/
Arnout Hellemans | @hellemans |#digitalzone21

24.
SearchAnalytics for Sheets tips
• Don’t filter requests on the API
• Combine Keyword and Landing page
• Link sheet with GDS for advanced analysis
Arnout Hellemans | @hellemans |#digitalzone21

25.
Bigger site or more data?
• Don’t use the native connector in GDS
• Use API with a your own Data store (like BigQuery)
Arnout Hellemans | @hellemans |#digitalzone21

26.
Alternatively use https://omt.tips/search-
explorer (currently in BETA)
Arnout Hellemans | @hellemans |#digitalzone21

27.
Bing webmaster
tools
Arnout Hellemans | @hellemans |#digitalzone21

28.
Import verified sites from GSC through login
with Google
Arnout Hellemans | @hellemans |#digitalzone21

29.
Backlink data and response codes
Arnout Hellemans | @hellemans |#digitalzone21

30.
Data on;
•Broken links ending on 4xx and 5xx
•https://www.bing.com/webmaster/reports/
crawl/information?url=
Arnout Hellemans | @hellemans |#digitalzone21

31.
Free Backlink data
(for your site and competitors)
Arnout Hellemans | @hellemans |#digitalzone21

32.
Backlink data
Arnout Hellemans | @hellemans |#digitalzone21

33.
Compare backlink data
Arnout Hellemans | @hellemans |#digitalzone21

34.
Feel free to connect;
@hellemans on twitter
Arnout Hellemans on Linkedin
For questions ;-)
Arnout Hellemans | @hellemans |#digitalzone21