Basic introduction to Google and how to write SEO friendly content. www.houseofradon.com

1. Content writing
&
SEO

2. Google in statistics
#1
Search
engine
in
the
world
-­‐
65%
of
shares
(global)
Search
sta*s*cs:
Google:
35
000
searches
per
second
Yahoo:
3,200
searches
per
second
Bing:
927
searches
per
second
Social
Media
sta*s*cs:
Facebook
status
updates:
700
per
second
Twi=er
tweets:
600
per
second
Buzz
posts:
55
per
second
Search
engines
use
spiders
to
crawl
the
web.
A
single
page
can
be
crawled,
cached
&
updated
few
Fmes
per
day
Total
index:
Trillions
of
pages
Revenue
comes
from
PPC:
$42.5
billion
in
2012

3. What is Search Engine Optimization?
Ads
represents
more
than
90%
of
Google’s
total
revenue.
Goals:
-­‐
match
search
queries
with
the
best
possible
results
-­‐
Keep
users
happy
-­‐
Traffic
-­‐
Clicks

4. Eye tracking studies

5. We
can
improve
our
ranking
on
Google.
First
we
should
ask
ourselves
the
following
quesFons:
Ø Is
the
content
relevant
for
the
user?
-­‐
Content
quality
-­‐
Unique
content
-­‐
Authorship
Ø Is
the
website
popular
&
influen*al?
-­‐
Who
is
talking
about
your
website?
-­‐
Engagement
on
social
media?
-­‐
Are
the
people
talking
about
you
influenFal?
-­‐
Author
rank
Ø Is
your
website
clear
enough?
-­‐
Website
structure
-­‐
NavigaFon
-­‐
Loading
Fme…
What organic results depends on?

6. Tips for SEO friendly content
• Write
for
humans
first!
• Never
copy
content.
Always
use
unique
and
fresh
content
(expt.
quotes)
• Repeat
main
key
words
few
Fmes.
Use
variaFons,
synonyms.
Don’t
focus
on
KW
density
• Title:
Use
short
catchy
*tles
with
main
key
words
at
the
beginning
–
impact
on
CTR
• Meta
descripFon:
around
24
KW
(163
characters)
–
impact
on
CTR
• ArFcles
should
content
more
than
300
words
(recommendaFons:
+500
words)
• Use
internal
linking
(0-­‐2
links
max
per
arFcle)
and
bald
important
ideas
• Social
Media’s
engagement
will
impact
SEO.
Comment
on
blogs,
social
media
with
a
link
to
your
arFcle.
Search
engines
will
prioriFze
popular
content
• Use
Google
KW
generator
for
Search
volumes,
AnalyFcs
for
top
content/categories

7. Authorship & author rank
• Authorship:
2011:
Google
begins
ahribuFng
content
to
original
authors.
By
connecFng
your
content
to
Google+,
Your
name
and
picture
will
show
in
Google.
Impact
on
CTR.
• Author
Rank
Many
SEO
suspect
that
Google
will
start
using
author
rank
to
idenFfy
quality
content
and
influenFal
writers.

8. Share your content, engage the community
• Blog
Comments:
-­‐
Industry
oriented
-­‐
Generalist
blogs
-­‐
VariaFon
in
names/links
-­‐
Direct
traffic
/
SEO
• Use
Social
Media:
-­‐
Force
engagement
-­‐
Ask
quesFon
-­‐
Interact
with
influenFal
people
(authority
rank)
-­‐
Traffic
/
SEO

9. Tools & more
TOOLS:
For
search
volumes:
Google
kw
generator
For
trends:
hhp://www.google.com/trends/
For
duplicate
content:
hhp://www.copyscape.com/
For
analysis
on
popular
content:
Google
AnalyFcs
or
check
the
monthly
reports
-­‐
Top
pages:
Content
>
Overview
-­‐
Top
queries:
Traffic
Sources
>
SEO
>
Queries
FOR
MORE
INFOS:
MarkeFng
news:
hhp://searchengineland.com/
and
hhp://markeFngland.com/
More
details
about
Titles
and
descripFons
from
Google
Webmaster
Tool
Graphic
overview
of
how
SEO
works

10. Any questions?
Contact us at:
www.houseofradon.com