SlideShare uma empresa Scribd logo
1 de 33
Baixar para ler offline
SPIN 
Sucks 
A Presentation By Gini Dietrich 
@ginidietrich
Bones Gini 
SPIN SUCKS
3
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
7
“ 
“ I’m not gonna do Hannah Montana - but I 
can give you an update on what she’s been 
doing - she’s been murdered.” 
”
9 SPINSUCKS
Sex sells, but only if 
you’re selling sex 
SPIN SUCKS 
“ 
” 
- Jef I. Richards 
University of Texas
WHISPER CAMPAIGNS
SPIN SUCKS
SPIN SUCKS
ASTROTURFING
SPIN SUCKS
SPIN SUCKS 
Contact your Congressman about 
Medicare Advantage. There may 
be some interest in doing away 
with the program.
SPIN SUCKS
MEDIA MANIPULATION
“Getting it right is expensive, getting it first is cheap” 
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
Questions? 
@ginidietrich

Mais conteúdo relacionado

Destaque

ODVAHA ČELIŤ TVRDÝM FAKTOM
ODVAHA ČELIŤ TVRDÝM FAKTOMODVAHA ČELIŤ TVRDÝM FAKTOM
ODVAHA ČELIŤ TVRDÝM FAKTOMIvana Miklovic
 
Spartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechu
Spartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechuSpartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechu
Spartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechuIvana Miklovic
 
Ako sa stat majstrom vo svojej oblasti_Profesia Days
Ako sa stat majstrom vo svojej oblasti_Profesia DaysAko sa stat majstrom vo svojej oblasti_Profesia Days
Ako sa stat majstrom vo svojej oblasti_Profesia DaysIvana Miklovic
 
Vrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvek
Vrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvekVrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvek
Vrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvekIvana Miklovic
 
Email Drip Campaigns that Work
Email Drip Campaigns that WorkEmail Drip Campaigns that Work
Email Drip Campaigns that WorkGini Dietrich
 
Prezentačné zručnosti - nové trendy
Prezentačné zručnosti - nové trendyPrezentačné zručnosti - nové trendy
Prezentačné zručnosti - nové trendyIvana Miklovic
 
Spin selling directive Sales way
Spin selling directive Sales waySpin selling directive Sales way
Spin selling directive Sales wayGaurav Muliya
 
SPIN Selling Cheat Sheet
SPIN Selling Cheat SheetSPIN Selling Cheat Sheet
SPIN Selling Cheat SheetVishal Sharma
 
Spin selling strategy
Spin selling strategySpin selling strategy
Spin selling strategyjolistartup
 

Destaque (10)

ODVAHA ČELIŤ TVRDÝM FAKTOM
ODVAHA ČELIŤ TVRDÝM FAKTOMODVAHA ČELIŤ TVRDÝM FAKTOM
ODVAHA ČELIŤ TVRDÝM FAKTOM
 
Spartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechu
Spartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechuSpartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechu
Spartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechu
 
Ako sa stat majstrom vo svojej oblasti_Profesia Days
Ako sa stat majstrom vo svojej oblasti_Profesia DaysAko sa stat majstrom vo svojej oblasti_Profesia Days
Ako sa stat majstrom vo svojej oblasti_Profesia Days
 
Vrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvek
Vrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvekVrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvek
Vrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvek
 
REC TELA
REC TELA REC TELA
REC TELA
 
Email Drip Campaigns that Work
Email Drip Campaigns that WorkEmail Drip Campaigns that Work
Email Drip Campaigns that Work
 
Prezentačné zručnosti - nové trendy
Prezentačné zručnosti - nové trendyPrezentačné zručnosti - nové trendy
Prezentačné zručnosti - nové trendy
 
Spin selling directive Sales way
Spin selling directive Sales waySpin selling directive Sales way
Spin selling directive Sales way
 
SPIN Selling Cheat Sheet
SPIN Selling Cheat SheetSPIN Selling Cheat Sheet
SPIN Selling Cheat Sheet
 
Spin selling strategy
Spin selling strategySpin selling strategy
Spin selling strategy
 

Mais de Gini Dietrich

The Convergence Concept
The Convergence ConceptThe Convergence Concept
The Convergence ConceptGini Dietrich
 
Media Relations for Lead Generation
Media Relations for Lead GenerationMedia Relations for Lead Generation
Media Relations for Lead GenerationGini Dietrich
 
Media Relations for SEO
Media Relations for SEOMedia Relations for SEO
Media Relations for SEOGini Dietrich
 
PRSA Visual Storytelling
PRSA Visual StorytellingPRSA Visual Storytelling
PRSA Visual StorytellingGini Dietrich
 
Social Brand Forum: Spin Sucks
Social Brand Forum: Spin SucksSocial Brand Forum: Spin Sucks
Social Brand Forum: Spin SucksGini Dietrich
 
Future of Content Marketing
Future of Content Marketing Future of Content Marketing
Future of Content Marketing Gini Dietrich
 
Marketing in the Round for IABC Louisville
Marketing in the Round for IABC LouisvilleMarketing in the Round for IABC Louisville
Marketing in the Round for IABC LouisvilleGini Dietrich
 
Cultivate and Convert Leads
Cultivate and Convert LeadsCultivate and Convert Leads
Cultivate and Convert LeadsGini Dietrich
 
Marketing in the Round with Social Fish
Marketing in the Round with Social FishMarketing in the Round with Social Fish
Marketing in the Round with Social FishGini Dietrich
 
Marketing in the Round
Marketing in the RoundMarketing in the Round
Marketing in the RoundGini Dietrich
 
Jay Baer and Gini Dietrich Blend Counselors Academy
Jay Baer and Gini Dietrich Blend Counselors AcademyJay Baer and Gini Dietrich Blend Counselors Academy
Jay Baer and Gini Dietrich Blend Counselors AcademyGini Dietrich
 
Principles of Building an Online Reputation
Principles of Building an Online ReputationPrinciples of Building an Online Reputation
Principles of Building an Online ReputationGini Dietrich
 
Developing Your Social Media Strategy
Developing Your Social Media StrategyDeveloping Your Social Media Strategy
Developing Your Social Media StrategyGini Dietrich
 

Mais de Gini Dietrich (15)

The Convergence Concept
The Convergence ConceptThe Convergence Concept
The Convergence Concept
 
Media Relations for Lead Generation
Media Relations for Lead GenerationMedia Relations for Lead Generation
Media Relations for Lead Generation
 
Media Relations for SEO
Media Relations for SEOMedia Relations for SEO
Media Relations for SEO
 
PRSA Visual Storytelling
PRSA Visual StorytellingPRSA Visual Storytelling
PRSA Visual Storytelling
 
Social Brand Forum: Spin Sucks
Social Brand Forum: Spin SucksSocial Brand Forum: Spin Sucks
Social Brand Forum: Spin Sucks
 
Future of Content Marketing
Future of Content Marketing Future of Content Marketing
Future of Content Marketing
 
Marketing in the Round for IABC Louisville
Marketing in the Round for IABC LouisvilleMarketing in the Round for IABC Louisville
Marketing in the Round for IABC Louisville
 
The Future of PR
The Future of PRThe Future of PR
The Future of PR
 
Cultivate and Convert Leads
Cultivate and Convert LeadsCultivate and Convert Leads
Cultivate and Convert Leads
 
Marketing in the Round with Social Fish
Marketing in the Round with Social FishMarketing in the Round with Social Fish
Marketing in the Round with Social Fish
 
Nielsen Social TV
Nielsen Social TVNielsen Social TV
Nielsen Social TV
 
Marketing in the Round
Marketing in the RoundMarketing in the Round
Marketing in the Round
 
Jay Baer and Gini Dietrich Blend Counselors Academy
Jay Baer and Gini Dietrich Blend Counselors AcademyJay Baer and Gini Dietrich Blend Counselors Academy
Jay Baer and Gini Dietrich Blend Counselors Academy
 
Principles of Building an Online Reputation
Principles of Building an Online ReputationPrinciples of Building an Online Reputation
Principles of Building an Online Reputation
 
Developing Your Social Media Strategy
Developing Your Social Media StrategyDeveloping Your Social Media Strategy
Developing Your Social Media Strategy
 

Último

Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfevithatojoparel
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarhhamitthakurdma01
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Servicemeghakumariji156
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPR Wires
 
Welcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptxWelcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptxdatametricks
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscriptelizabethella096
 
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleMy Heart Throw Pillow
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptxMartinKaraffa3
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfPiyush Kumar
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROIShamsudeen Adeshokan
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfSocial Samosa
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 

Último (20)

Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
Welcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptxWelcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptx
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 

Spin sucks presentation