Every organization will face issues that could become crises...and crises that could cripple you. Learn how to manage both so they don't escalate and ruin the organization.
4. 3
“I am so sorry for my actions. I don’t know what I was thinking.
My employees look to me to provide a safe workplace environment.
I failed them and I failed my fans. What I did was wrong. I know
there are others out there who are ignorant about racism so I am
going to devote my time and resources to educate on what it means to
be racist and change it for the better, once and for all.”
5. 2
Crisis
Lost major sponsors, including cookbook publisher and
The Food Network
Lost $12.5MM in endorsements
Came across as whiny and as the victim
Was headline news for 20 months…until February of
this year
8. 2
Issue
Not harmful to reputation
Doesn’t affect the bottom line
Need response within the first hour
Can escalate into a crisis, if not handled immediately