iPad Publishing Best Practices. Presented by Armedia CEO, Jim Nasr, at Gilbane Boston Conference, Nov 30, 2011. www.armedia.com

1. Armedia
Best Practices for Developing Content
Rich Applications for the iPad

2. I

3. specifically
Why iPad
User behavior
Richness of possibilities
Relevancy of market
Relevancy of content

4. iPAD & Content
App relevancy tied to
content
Rich range of content
Content in chunks
Content repurposing,
restyling
Variety of renditions
Fast-paced content
workflow

5. iPAD = Seismic shift
= Design
= Content
= Engage
= Direct

6. Trends
More readers look at the digital version on a tablet rather than
phone or computer.
-Financial Times readership in the UK 9pm-midnight, Nov 2011
“On smartphones, you see people snacking for a few minutes.
On an iPad, they’ll watch a whole program or a Premier League
TV game”.
-Jeremy Darroch, BSkyB CEO, Nov 2011
Magazine Publisher Future had 6 million downloads of digital
magazines in its first month of launch of iPad Newsstand.
-London Evening Standard, Nov 2011
Source: Nielsen, May 2011

7. II

8. Use Cases

9. DOs
Put user first
Simplify, focus functionality
Design for touch
Use the screen real estate
Exploit rich media
Develop in Agile sprints
Experiment with monetization

10. DON’Ts
Design apps as websites
Build universal apps
Design fixed layout apps
Design apps that require
instruction
Make it hard find navigation

11. Learned ...theHardWay
No matter what the client says*, design
for full auto rotation
No matter what the developer says**,
build a native iPad app
Prototype/wireframe quickly, cheaply
using simple iPad presentation
templates (Powerpoint or Keynote)
Learn xcode (especially if you’re a
manager)
* With very few exceptions
** HTML 5 and Hybrid apps are legitimate options, but know the trade offs.

12. Learned ...theHardWayToo!
Use animation to show immediate app
responsiveness
Swipe instead of tap
The finger is not accurate...size tap
targets appropriately!
Design for lack of Internet connectivity
(what to store locally)
Design for social sharing, user
accomplishments

13. Learned
Test, usability test, retest - don’t leave it
...theHardWayAgain!
to the developer!!
Really plan for how you would demo
the app remotely. It’s not easy
Off-shore development at your own
peril. Just don’t do it!*
Manage the content with discipline. Use
workflow, automate renditions
There are lots of tricks and patience in
play to get your app actually approved
on the app store
* With very few exceptions...

14. III

15. SoLoMO
Social. Local. Mobile.
Source: John Doerr, Kleiner Perkins

16. Source: AIIM

17. Future

18. IV

19. When It Counts...
“If we didn’t have Armedia working on this, we would have failed.”
“We got to market in 110 days. A serious feather in Armedia’s cap is
that we started in March and went live in June.”
“This is the only time I’ve seen Documentum products really be
successful and I credit that almost 100% to Armedia.”
“We were pleased with Armedia’s response to our urgent call, their
understanding of the Pharma Industry, and their ability to quickly
stabilize and update our document management system.”
Source: Aligned Action LLC | Independent Market Research for Armedia LLC

20. $500+
Million
cumulative budget of projects delivered by Armedia

21. Armedia
www.armedia.com
Jim Nasr, CEO
e: jnasr@armedia.com
t: @jnarm
o: (678) 337-1010 x110

22. Questions?