В рамках мастер-класса в TechGarden рассказал о подходе, благодаря которому за последние 14 месяцев мы запустили более 100 мобильных продуктов, что происходит за занавесом (как выбираются идеи, как создается дизайн экранов интерфейса, как подбирается функционал для каждой из версии для борьбы с перфекционизмом и быстрого запуска, как происходит публикация в App Store/Google Play и эффективный запуск), какие продукты являются наиболее успешными и почему (таких меньшинство), какие продукты “не полетели” несмотря на наши планы (таких большинство) и каковы наши планы на будущее.
17. • Which communities / userbases / customer bases do you have
access to? Leave an info about your team: http://bit.ly/n17r-teams
• Write the STORY on FB/VK/Instagram on what mobile app you’re
planning to build over the course of the next 6 weeks
• Leave a review to Kanji Ninja in the App Store: http://bit.ly/get-kanji-
ninja
• Read ‘Startup Playbook’ by Sam Altman: http://
playbook.samaltman.com
• Read ‘Do Things That Don’t Scale’: http://paulgraham.com/ds.html
• Watch ‘How we put Facebook on the path to 1 billion
users’ (Chamath Palihapitiya): https://www.youtube.com/watch?
v=raIUQP71SBU
• Read ‘Startup = Growth’: http://www.paulgraham.com/growth.html
• Read ‘The Press is a Tool’ by Alexia Tsotsis: https://
www.dropbox.com/s/cit2axfhdsqbr5q/ThePressIsATool.pdf?dl=0
42. Kelin - анонимная социальная сеть для женщин,
энциклопедия женской красоты и здоровья
(188,500 пользователей, 520,000 секретов, iOS/
Android): http://bit.ly/get-kelin
74. • Kanji Ninja - Learn Japanese Characters for Free
• Syntle - learn programming syntax in Python, Swift,
Objective-C, git, shell
• Being Beethoven - habit tracker - daily routines of
world’s top performers
• Zero Willpower - antisocial app to block distracting
websites
• Kelin - анонимный женский чат - бесплатное
приложение для женщин
• DoctorStars - борьба умов - бесплатная игра
для любителей медицины и биологии
148. 1) Освоить один язык программирования.
К примеру: JavaScript или Python.
https://www.codecademy.com/learn/
javascript
149. 2) Приступить к освоению Swift:
• iTunes U. Paul Hegarty (Stanford).
Developing iOS8 Apps with Swift.
• The Swift Programming Language by Apple.
• raywenderlich.com.
152. 4) Освоить маркетинг для мобильных
приложений:
https://appbot.co/books/
secrets_of_the_app_store
153.
154. Книги
• Originals, Adam Grant
• High Output Management, Andy Grove
• The Hard Thing about Hard Things, Ben Horowitz
• Money - Master the Game, Tony Robbins
• Zero To One, Peter Thiel
• Rework, Jason Fried & DHH
• Peopleware, Tom DeMarco & Timothy Lister
• Creativity, Inc., Ed Catmull
• How Google Works, Eric Schmidt & Jonathan Rosenberg
• The Lean Startup, Eric Ries
• Delivering Happiness, Tony Hsieh
• The Innovator’s Dilemma, Clayton Christensen
• So Good They Can’t Ignore You, Cal Newport
• Mastery, Robert Greene
169. The last trap you might fall into after school is "getting
ready." Don't get me wrong: learning is your top
priority, but now the fastest way to learn is by doing. If
you have a dream, you can spend a lifetime studying
and planning and getting ready for it. What you
should be doing is getting started.
170. It took me a while to get it, but the hardest-working
people don't work hard because they're disciplined.
They work hard because working on an exciting
problem is fun. So after today, it's not about pushing
yourself; it's about finding your tennis ball, the thing
that pulls you. It might take a while, but until you find
it, keep listening for that little voice.
171. Bill Gates's first company made software for traffic
lights. Steve Jobs's first company made plastic
whistles that let you make free phone calls. Both
failed, but it's hard to imagine they were too upset
about it. That's my favorite thing that changes today.
You no longer carry around a number indicating the
sum of all your mistakes. From now on, failure doesn't
matter: you only have to be right once.