1. Creating a united organisation through internal communication

2. The emerging business environment 1 Why PwC had to change what it was doing 2 The experiment - that could have cost me my job! 3 4 Practical tips for making it work

3. 1970s

4. What are our people & clients saying now? Shift

5. Using questions to shift our brand

6. Introducing the grow conversation

7. Social media on the Intranet

9. A groundswell of conversation

10. Dealing with the positive…. & the negative Collaboration between PwC offices - loved working with Amar Jassal this year! Working for PwC has provided me with the unique opportunity to live and work in another country, how great is that !!!!! This firm has so many perks – people forget how lucky they are. I was dragged over the coals for speaking my mind on here, wonder if you will too..... I think we have a whinge wall

11. Internal Engagement & Comms What’s in it? How do I use it? Brand Pack How PwC is building relationships and creating value through WWYLTG Context and rationale to guide conversation about our local brand strategy and the global repositioning Talking points included in slide notes In Town Halls, team meetings or 1:1s Q&As Can you tell me more? The what, why, when & how of all things brand Have it in your back pocket but avoid using the material in presentations. Collateral Energising tactics Online “Grow” wall for staff to post their comments Launch video Partner office stickers Gruen Transfer webcast Change stickers (partner offices) Email Signatures Screen saver Digital signage (foyer & office screens) Sydney foyer walls & Level 10 reception Laptop stickers Branded business cards Further information, details and usage/download instructions will be provided on where required Grow Conversation Guide How can you build relevant & meaningful conversations around growth? Ideas for the many different types of conversations you can have about growth with clients and with your teams – macro issues, industry agendas, relationships, community, coaching etc Town Halls, group meetings or 1:1s Client Conversation Guide Guidance for having a conversation about the brand with clients To prep for client meetings Strategic Marketing wiki Videos, presentations, consumer sentiments from ‘Change’, contacts and everything you could ever possible want to know about the brand Further reading and reference for yourself or to direct others to

12. Maintaining Momentum

13. Results so far (since September) Over 15,ooo interactions 1200 posts 1151 comments Over 8000 likes Connected people across the business – groups established (book club, blood giving) and membership grown (GLBT network) Influenced change in 2 policies (previously immovable) leave policies Reduced email traffic – given people a vehicle to promote their own cause Staff Engagement survey April – watch this space Given leadership confidence to use and promote other social media platforms

14. What made it work? Aligned to the business strategy 1 Looks familiar 2 Clear policy in place 3 4 Have a plan 5 Embrace the uncertain & hold the line