The prototype of the #GetTurkey video is here: https://www.youtube.com/watch?v=oMq0dC7TYRg Presented at Internet Summit 2013 from the Twitter stage before Google & YouTube's presentation. The video is a prototype of a viral concept expressing the The Five Ts, my framework for coming up with viral campaigns and video ideas.

1. GOING
VIRAL
IN A
NUTSHELL
Creating
online video
success.
Every time.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

2. ONLINE VIDEO IS AN EXPERIENCE
Ah, the furlough. So funny.
Have you seen the Conan furlough video?
Talk. Search. Watch. Share.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

3. ONLINE VIDEO IS AN EXPERIENCE
Type type type…
“furlough conan”
Talk. Search. Watch. Share.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

4. ONLINE VIDEO IS AN EXPERIENCE
The “Conan Furloughs Non-Essential
Employees” video on YouTube.
Talk. Search. Watch. Share.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

5. ONLINE VIDEO IS AN EXPERIENCE
Gotta share it to FB
of course, “Too funny”
Talk. Search. Watch. Share.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

6. HOW DO YOU CRACK THE NUT?
Topic. Timing. Talent. Technique. Tension.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

7. HOW DO YOU CRACK THE NUT?
THE FIVE
T’S
Topic. Timing. Talent. Technique. Tension.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

8. HOW DO YOU CRACK THE NUT?
Topic. Timing. Talent. Technique. Tension.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

9. HOW DO YOU CRACK THE NUT?
Topic. Timing. Talent. Technique. Tension.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

10. HOW DO YOU CRACK THE NUT?
Topic. Timing. Talent. Technique. Tension.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

11. HOW DO YOU CRACK THE NUT?
Topic. Timing. Talent. Technique. Tension.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

12. HOW DO YOU CRACK THE NUT?
Topic. Timing. Talent. Technique. Tension.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

13. LET’S TEST THE FORMULA.
A + B + C + D + E = Viral
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

14. LET’S TEST THE FORMULA.
Thanksgiving
Timing + B + C + D + E = Viral?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

15. LET’S TEST THE FORMULA.
Get Turkey
[Daft Punk Thanksgiving Remix]
A + Talent + Technique + D + E = Viral?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

16. LET’S TEST THE FORMULA.
Get Turkey
[Duck Dynasty+Daft Punk Remix]
What if Duck Dynasty and Daft Punk got
together and did a remix of Get Lucky?
A + B + C + Topic + Tension = Viral?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

17. LET’S TEST THE FORMULA.
Get Turkey
[Duck Dynasty Daft Punk Thanksgiving Special]
What if Duck Dynasty and Daft Punk got together and put
on a Thanksgiving Special?
#GetTurkey
A + B + C + D + E = Viral?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

18. LET’S TEST THE FORMULA.
Would you…
Talk about it?
Search for it?
Watch it?
Share it?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

19. LET’S TEST THE FORMULA.
Would you…
Talk about it?
Search for it?
Watch it?
Share it?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

20. LET’S TEST THE FORMULA.
Would you…
Talk about it?
Search for it?
Watch it?
Share it?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

21. LET’S TEST THE FORMULA.
Would you…
Talk about it?
Search for it?
Watch it?
Share it?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com

22. GOING VIRAL IN A NUTSHELL
THE END
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com