Internet Summit: Crowdsourcing Online Video

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You don't need a Super Bowl ad or Danica Patrick to successfully crowd source creative advertising content. This presentation was delivered at Internet Summit 2010 in the Online Video session and shares successful case studies and best practices from Zooppa.com, the world leader in creative crowdsourcing.

Tecnologia Negócios

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com
1
Crowdsourcing Online Video:
How to Do it Successfully Without a
Super Bowl Ad or Danica Patrick

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com
2
TMZ and JEvans:
A Love Story

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com
3
Two Types of Viral Outbreaks:
Traditional (One to Many) &
Memetic (Peer to Peer)

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com
4
Universal Studios:
King Kong’s Return to Hollywood

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com
5
The ROI:
So You Don’t Get Fired
• 125 Original Videos
• 9 Selected for
National Broadcast
• $52,000 Investment
• 110 Original Videos
• 10 Selected for a
Custom Microsite
• $35,000 Investment

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com
6
Best Practices:
Platforms, Not Features

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com
7
Best Practices:
Open-ended and Personal

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com
8
Best Practices:
Engage. No Really, Engage.

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com
9
Best Practices:
Embrace It, Baby.

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com
10
For More Information
Crowdsourcing Creative Content
ZOOPPA
http://zooppa.com
Online Video Research
The Emerging Media Research Council
http://theEMRC.com
Innovation in Creativity
Arik Abel’s Blog
http://arikabel.com

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Internet Summit: Crowdsourcing Online Video

1. @ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com 1 Crowdsourcing Online Video: How to Do it Successfully Without a Super Bowl Ad or Danica Patrick

2. @ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com 2 TMZ and JEvans: A Love Story

3. @ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com 3 Two Types of Viral Outbreaks: Traditional (One to Many) & Memetic (Peer to Peer)

4. @ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com 4 Universal Studios: King Kong’s Return to Hollywood

5. @ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com 5 The ROI: So You Don’t Get Fired • 125 Original Videos • 9 Selected for National Broadcast • $52,000 Investment • 110 Original Videos • 10 Selected for a Custom Microsite • $35,000 Investment

6. @ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com 6 Best Practices: Platforms, Not Features

7. @ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com 7 Best Practices: Open-ended and Personal

8. @ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com 8 Best Practices: Engage. No Really, Engage.

9. @ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com 9 Best Practices: Embrace It, Baby.

10. @ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com 10 For More Information Crowdsourcing Creative Content ZOOPPA http://zooppa.com Online Video Research The Emerging Media Research Council http://theEMRC.com Innovation in Creativity Arik Abel’s Blog http://arikabel.com

Internet Summit: Crowdsourcing Online Video

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Internet Summit: Crowdsourcing Online Video