MediaMind Blocks - Sales Presentation

© 2011 MediaMind Technologies Inc. | All rights reserved
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MediaMind Blocks

Idea Ready
Ready for…
Production Delivery
Innovation

MediaMind Blocks
MediaMind Blocks empower the inception of new
rich media concepts, facilitate their production, and
guarantee their smooth delivery to your audience.
MediaMind Blocks is a marketplace for idea-ready
advertising code.
Each Block is a standalone package of ready-made
code accompanied by full documentation and
sample ads.
Idea Ready
™

The Full Screen HD/HQ Video
Block enables an HD video full
screen or an optimized High
Quality experience.
▸ Advanced optimization of video
loading
▸ Great for action packed footage
View Demo
Full Screen HD/HQ Video Block

By dimming the web page
surrounding the ad, the
Background Dimmer Block
enables advertisers to enhance
engagement and direct the
user’s attention to the ad.
▸ Great for page skins and home
page takeovers
View Demo
Background Dimmer Block

The Windows Live Messenger
Block makes the most out of
the big reach but limited space
of Messenger. The ad
expands into a full screen
experience, enabling users to
enjoy a whole new level of
video quality and interaction.
▸ Advanced optimization of video
loading View Demo
Windows Live Messenger Full Screen

A dynamic optimization and
targeting solution, the Smart
Versioning Block enables one-to-
one marketing for increased impact
and ROI. Smart Versioning handles
any image resource, audio, video,
language, branded font, or
character set so you can deliver the
right message to the right user at
the right time.
▸ Boosts performance
▸ Cuts production costs
▸ No need to re-traffic
▸ Great for global/national campaigns
View Demo
Smart Versioning Block

The Slow Motion Block allows
users to control the play rate
of videos.
▸ Great for action packed footage
▸ Configurable play rate
▸ Prolonged dwell time View Demo
Slow Motion Block

The SideKick Block converts
an expandable banner into a
panel that opens to the side of
the publisher page for an
unlimited ad experience.
▸ Improved focus on infinite ad space
▸ Better user retention on publisher’s
page
View Demo
SideKick Block

The Block integrates Google
Maps directly into the ad,
allowing users to search for
location-based information.
Advertisers enjoy increased
ad relevancy.
▸ Geo optimization
▸ Familiar Google Maps interface
▸ Provides useful information
▸ Closes the gap between online and
offline
View Demo
Google Maps Block

The Twitter Connect Feed
Block displays the brand’s
Twitter account in the banner.
Users can click on tweet links
from within the ad.
▸ Increased social relevancy
▸ Lets users interact in real-time
▸ Brand-related tweets are updated in
real-time
View Demo
Twitter Connect – Feed Block

The Twitter Connect Retweet
Block displays the brand’s
Twitter account in the banner
of any ad. Users can click on
links, reply to tweets and re-
tweet with just a click of a
button.
▸ Encourages viral sharing of brand
▸ Users can respond directly to brand
messaging
▸ Brand-related tweets are updated in
real-time
View Demo
Twitter Connect – Retweet Block

The Video Extender Block
enhances the video experience
by allowing the user to expand
and retract the ad while
maintaining video quality and
aspect ratio.
▸ Increases user engagement with
the brand
▸ Maximizes video in banner
experience
View Demo
Video Extender Block

The Papervision3D Cube Block
creates a rotating interactive
cube inside a Flash application
using the very powerful and
open source Papervision3D
engine.
▸ Encourages user to ‘play’ with the
ad
View Demo
Papervision3D Cube Block

The Papervision3D Plane
Block allows you to create a
tilting interactive panel inside a
Flash application using the
very powerful and open source
Papervision3D engine.
▸ Offer users different levels of
engagement within the ad
View Demo
Papervision3D Plane Block

The Messenger Shared Ad
Block allows users to share the
ad they are viewing with a
friend from their buddy list and
discuss it in real-time. Users
can share an expandable or a
polite ad via the Messenger
interface.
▸ Promotes viral sharing
▸ Users engage with a brand within a
familiar environment
View Demo
Messenger Shared Ad Block

The Calendar Reminder Block
enables the user to download
an appointment directly into
their calendar from an ad.
▸ Increases customer commitment to
brand
▸ Great for test drives, financial
services
▸ Connect between online and offline
View Demo
Calendar Reminder Block

The Print Coupon Block
enables the user to print or
download a coupon directly
from an ad.
▸ Connects online and offline sales
promotions
▸ Rewards loyal customers
▸ Promotes path to sale
▸ Great for CPG promotions
View Demo
Print Coupon Block

The Ad Sniffer Block allows the
advertiser to retrieve non-
intrusive information (i.e.,
browser, OS) about the user’s
environment in order to
maximize the user experience.
▸ Increase ad relevancy
▸ Raise ad performance
View Demo
Ad Sniffer Block

The Screen Grab Block creates
an ad that manipulates part or
all of the appearance of the
publisher’s site. The Screen
Grab works by loading an
updated image of the site into
Flash.
▸ Play on publisher-related themes
▸ Powerful for movie trailers and auto
launches
View Demo
Screen Grab Block

The Physics Banner Block
gives Flash animations a sense
of realistic movement, applies
the laws of physics and mimics
the way objects behave with
gravity.
▸ Add eye-grabbing movement to part
or all of the publisher page
View Demo
Physics Banner Block

The Smart Versioning
Advanced Block enables
dynamic control of graphic
positioning and visibility of
an ad. Maximize the user
experience without
re-trafficking.
View Demo
Smart Versioning Advanced Block

The Page Collapse Block
pushes back the publisher
page to reveal a full page ad
using Paper Vision 3D. This
collapse effect is achieved by
loading an updated screenshot
of the site and then animating
the page’s collapse.
View Demo
Page Collapse Block

The Polling Banner Block
creates a poll in your ad and
shares the results instantly with
the user.
▸ Lets users share their opinion with
the brand
▸ Enables users to influence the
brand
View Demo
Polling Banner Block

The Sync Ads Block enables
two ads on the same web page
to communicate between each
other.
▸ Gain user’s attention by utilizing
more of the publisher page
▸ Useful for interactive games
View Demo
Sync Ads Block

The Augmented Reality Block
detects a pre-defined graphic
marker via webcam and
displays interaction on top of
the marker within the ad.
▸ Encourages user interaction with
the brand
▸ Connects online and offline
environments View Demo
Augmented Reality Block

The Face Detection Block
recognizes faces via a
webcam. This feature can be
used to add branded elements
to user’s faces such as an
advertiser’s mask, hat,
glasses, smile, etc.
▸ Personalizes the brand experience
View Demo
Face Detection Block

The Video Background Block
opens a panel in back of the
publisher page’s content.
▸ Integrated message with publisher
content
▸ Eye-grabbing effects attracts user’s
attention View Demo
Video Background Block

The Contextual from Page
Block uses predefined content
from a publisher’s page to
serve an ad with situational
relevant content.
▸ Increases ad relevancy
▸ Dynamically tailor messaging to
user behavior
View Demo
Contextual from Page Block

Utilizes the functionality of
Kampyle to create an advance
feedback form that provides
advertiser with comprehensive
analytics about viewers’
reaction to a given ad.
Please note, to utilize the reports associated
with this premium Block, payment is required.
Contact your MediaMind rep for more details.
▸ Build and customize feedback form
▸ Optimize campaign on how users
reacted to ads
▸ Get direct feedback from
consumers about your ads
View Demo
Advanced Feedback Block

The Accordion Reveal Block
manipulates the site’s page in
an accordion like manner to
reveal an ad that is under the
page.
▸ Attract user’s attention with an
interesting effect to reveal a larger
ad
View Demo
Accordion Reveal Block

The BaseBoard Block places a
floating banner at the bottom of
a site’s page and then opens
the panel towards the center of
the page when triggered by the
user.
▸ Endless options of interactions
between the site, the banner and
the panel
View Demo
BaseBoard Block

The Levitator Block moves the
entire publisher page to the
side in order to free space for
the ad.
▸ Works very well with takeovers
▸ Provides a bigger canvas without
fully leaving the publisher’s site
View Demo
Levitator Block

The MouseTracker Block
manipulates the ad according
to the user's current mouse
location.
▸ Encourages user interaction even
when the user is not directly over
the ad
View Demo
MouseTracker Block

The QR Codes Generator lets
you generate a QR code as the
ad is displayed, so users can
interact with your ad through a
mobile device.
▸ Great for direct-response marketing
or generating QR-coded coupons
with Smart Versioning
View Demo
QR Code Generator Block

Award-winning format block
features an overlay unit at the
bottom of the page which
enables a user to slide the
entire page to the side,
unveiling a large ad canvas.
▸ IAB Rising competition winner
▸ Developed by MediaMind
View Demo
Slider Block

Application block places Skype
interaction within your ad, so
the the user can...
▸ Initiate a call
▸ Launch chat dialog
▸ Initiate a status change
View Demo
Skype Interact Block

Enables a background dimmer
on expansion and social
features to facilitate sharing.
▸ Dimmer enhances video impact
▸ Social features extend reach
View Demo
Viral Video Booster Block

Enables users to save ads to
their browser favorites.
▸ Users save the ad to revisit later
▸ Ideal for coupons and
direct-response promotions
View Demo
Save Ad to Favorites Block

Embeds email functionality in
your ad.
▸ User can instantly email the ad to
friends, family and colleagues
▸ Expands ad reach on a viral scale
View Demo
Send Ad by Email Block

Thank You!

MediaMind Blocks - Sales Presentation

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