This document outlines the 2016-2017 chapter plan for the American Marketing Association chapter at Johnson & Wales University in Providence. It details the chapter's goals of recruiting new members, hosting professional development events, participating in community service, and fundraising. A calendar of planned events is provided, as are proposed budgets and financial plans. The chapter aims to increase networking, skills, and career opportunities for its members through these various activities and events over the coming year.

1. AMERICAN
MARKETING
ASSOCIATION
Chapter plan
2016 - 2017

2. AMERICAN
MARKETING
ASSOCIATION
Chapter Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional Development. . . . . . . . . . . . . . . . . . . . . . . . . .
Community Service & Social Impact. . . . . . . . . . . . . . . . . .
Membership. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fundraising. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Internal & External Communications. . . . . . . . . . . . . . .
Chapter Operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Calendar Of Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Budget. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3. 1
MISSION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
The Johnson & Wales University, Providence chapter, of the American Marketing Association
promotes self, academic, and professional development. In order to achieve such development,
the association will provide opportunities to network, build on their marketing skills, and
communicate effectively. This includes promoting our association through various platforms and
allowing each member to grow at their own pace, and offering a myriad of events for them to
attend, network and work with other proffessionals and students in the field of marketing.
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
• Dedicated Executive Board & Members
• Supportive Advisors / Marketing Department
• Strong Industry Connections With Alumni
• Excited New Class Of Marketing Students
• Minor Awareness Of Benefits Of The Ama
• Fear that Dues are “Not Worth” The Cost
• Lack of a Presence on Social Media
• Growing Population Of Students In Various
Majors (Marketing, Advertising, Finance, Etc.)
• Using The Involvement Network Platform For
Collaborations With Other Orgs / Clubs
• Larger Budget For Appropriations Of
University Organizations
• Other Large Advertising/marketing
Organization On Campus That Students
May Perceive As A Substitute
• Students Desire To Be Involved In Multiple
Organizations; Having Busier Lives
S.W.O.T. ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CHAPTER OVERVIEW

4. CHAPTER OVERVIEW (CONT.)2
MEET OUR E BOARD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Kristen Regine & Janice Fidgeon
Advisors
Arianna Iacovelli
President
Andrew Kehas
Vice President
Noah Goldfeder
VP of Finances
Marilenis Waldron
VP of Social Media

5. CHAPTER OVERVIEW (CONT.)3
GOALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
• Recruit 40 new members, increasing our membership by 110%
• Provide a minimum of 2 events a month (AMA Boston events, Alumni nights etc.)
• Increase our presence on social media (new snapchat), and create a website
• Host a fundraising event once a month to get a better chance of being appropriated
PROFESSIONAL DEVELOPMENT
The target of holding all these events is to allow the members of the Johnson
& Wales AMA chapter, business students, and students with professional
development interests, to network themselves to potential job opportunities and
clients. One example of an upcoming event is that of a visit from Ashley Vutech, on
October 24th, who has been working in Media (digital/display) at Digitas on a very
large financial client for about a year and a half. Meet & Greets throughout the year
will present an opportunity for students to join and meet the officers of AMA, while
beginning to learn how to network with their peers. This will keep the interest for the
organization around campus. We have also generated interest from a myriad of our
Johnson & Wales Alumni who hope to come speak to the students in the Principals
of Marketing class, as well as the events we will hold to showcase these Alumni with
our current members and potential members.
In addition to the events that will be scheduled by the executive board, we will
be attending events scheduled by the AMA Boston chapter. For example the
monthly ‘Beantown Mixer’ at Beantown Pub in Boston is a great opportunity for the
members to mix and mingle with marketing proffesionals in Boston and increase
their personal networks and relationships while networking themselves, especially
the upperclassmen who will greatly benefit from relationships with potential
employers.

6. COMMUNITY SERVICE & SOCIAL IMPACT
MEMBERSHIP
4
MAIN GOAL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
GROWTH. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
The main goal of community relations and social impact for the Johnson &
Wales chapter is to have a social presence in the surrounding community in Rhode
Island. We plan to have a strong positive impact on the Johnson & Wales
University community and the Providence, Rhode Island community through
social outreach and community service programs and events.
In order to accomplish this task, the American Marketing Association will
frequently educate and encourage its members to participate in community
service projects around the Rhode Island area. As an organization, we will also
attempt to partner with other small and large organizations around the area to
create programs the benefit the community. We will also partner with other
Johnson & Wales organizations such as AAF and DECA to volunteer together. As
an organization, we want to have a well-rounded community plan on how to
actively recruit and inform on opportunities, to inform all other 120+ organizations
of opportunities through President Round tables and Club/Organizations
Trainings, to work closely with the Director of Community Service and Outreach to
help the chapter discover businesses to collaborate with, and to create and share
via social media the efforts of the chapter.
This year will be the redemtion of Johnson & Wales AMA, at our first meet &
greet on September 21, we had 33 attendees, and 10 more student’s who were
interested but could not attend. The following week, we had similar numbers with
24 attendees, and 8 who could not attend, but still wanted to be included in the
organization. This is a tremendous improvement from last year’s attendees, with
98% of those who attended these meetings, showing interest AND joining through
AMA, as well as the AMA Boston chapter to attend event’s with us. We aren’t
stopping there. There will be a myriad of opportunities to recruit members, and
increase our exposure through Alumni event’s and an occasional Meet & Greet
once all of our Executive Board is set in stone.

7. FUNDRAISING5
Teaming up
JWU AMA has plans to team up along side with
student government, the marketing department,
and multicultural organizations.
How
we
fundraise
PlanningThe chapter plans on having at least 1 large fundraising event per trimester,
within the first 7 weeks of said trimester. These fundraisers will correspond with
the season, and (weather pending) be an outside event, to reach maximum exposure.
Fall winter Spring
In order fundraise for event supplies, guest speakers, trips, sweatshirts /
attire, etc. proper planning is necessary. The chapter plans on collaborating with
large organizations on campus such as student government,the marketing
department, and multicultural organizations in order to fundraise not only for the
designated organizations but also for charities, group trips, large events, and
more. The chapter plans on having at least 1 large fundraising event per trimester,
within the first 7 weeks of each trimester. These will allow for a consistent flow of
funds for events in each trimester. These fundraising events will center around a
theme that corresponds with the season, and will (weather pending) be held in
various outdoor spaces for maximum exposure and results.Aside from fundraising
the chapter will also utilize the university's student government association for
appropriations for events, and is able to cover up to 40% of event needs.

8. 6
ACCOUNTS. . . . . . . . . . . . . . . . . . . . . .
INTERNAL & EXTERNAL COMMUNICATIONS
@JWUAMA - NeW!

9. INTERNAL & EXTERNAL COMMUNICATIONS7
The main objective of Johnson & Wales’s chapter of American Marketing
Association is to greatly increase the membership. In order to do so, as a chapter
it’s necessary to communicate with the students the benefits that come with being
an AMA collegiate member. As of now, our chapter has accounts on Facebook,
Twitter, and Instagram. These accounts are designed and meant to inform students
on basic events that are going on around campus and any possible events in the
future. Utilizing social media to communicate with current and future members of
AMA is a proficient and easy way to communicate with a large portion of the
student body. The Instagram account has the specific purpose of having the
platform of providing pictures of any group meeting and events that the AMA
chapter is involved in. As forms of communication to the students there are also
flyers and brochures for each event that are distributed around campus. This
generates awareness for the organization and can increase the number of students
involved.
The most important aspect of communication as an AMA chapter at
Johnson & Wales will be will companies, employers, public speakers, and any
organization that can provide information about how AMA can help prepare you for
your future. The chapter plans on having multiple guest speakers visit Johnson &
Wales. The chapter has come in contact with Johnson & Wales alumni, as well as
industry professionals in hopes to have them visit and talk to the members of AMA
so they can get first-hand experience of how AMA can better you as an individual
and as a potential worker. We also plan to visit other business organizations so the
students are able to observe how businesses operate. The chapter plans to
communicate with as many business leaders, alumni, and any other outside
resources as frequently as possible to keep the members of the organization
learning and involved.
Why
social
media
matters
78%
of small businesses and groups
have gotten 1/4 of new customers
via social media
twitter has 200 million active users. - the primary users are college students
Facebook has 1 Billion active users. - VERy easy to recruite and update students
Sources: Forbes.com - Your business needs to go social...now

10. CHAPTER OPERATIONS8
How
we
operate
Together
MeetingsCommunicate ideas, brainstorm,
find common ground, plan events, etc.
Held bi-weekly / weekly.
Individual
Group me • Email • google docs
Social Media & FlyersCommunicating our ideas to: members outside of the EBoard, potential group members, and faculty!
INvolvementIn order to keep a close knit and functional executive board, the officers will
meet at least bi-weekly, outside of the events that are held. Meeting are to be run
by the President and / or Vice President, focusing on the effectiveness of
marketing for previous events, standing on the process for upcoming events, and
other matters concerning the chapter.
The executive board will utilize email, GroupMe, and Google Drive in order
to share ideas, communicate, and plan. When approaching the end of the year,
the executive board will evaluate the positions of the executive board and note
where replacement may be necessary (due to graduation, change of major, etc.).
Executive board members will be chosen through an interviewing process and
voted in.

11. CALENDAR OF EVENTS9
SEPTEMBER
21
FALL WINTER
SPRING
Meet & Greet:
When? 5:30 p.m. on Septembet 21
Where? Xavier Classroom
ama boston event - beantown mixer
When? October 13th @ 6:30p.m.
Where? Beantown Pub
Pick & Paint pumpkin fundraiser
When? October 21 @ 11-2pm
Where? Gaebe Commons
alumni speaker : Ashley vutech
When? October 24, 5:30 p.m.
Where? Bridge Center
alumi speaker : Cassandra Kicak
When? Early November
Where? Bridge Center / Shneider
october
13
October
21
october
24
november
Tbd
december
tbd
Dough-raiser fundraiser
When? 5:30 pm
Where? Pizzeria Uno’s
toy drive with Corner bakery cafe
When? Mid-December
Where? Bin in Xavier / John Hazen
alumni Speaker - tbd
When? End of December
Where? Bridge Center / Shneider
alumni speaker - TBD
When? October 24, 5:30 p.m.
Where? Bridge Center
ama boston event
When? (Not released on AMABoston.org)
Where? Boston
december
tbd
December
TBD
January
tbd
january
Tbd
Mar / apr
Tbd
send-a-Cake fundraiser
When? Early Spring
Where? Online
March
16 - 18
ama Collegiate conference
When? March 16 - 18
Where? Sheraton - New Orleans
April / may
Tbd
Elections for next year’s e-board
When? Late April / Early May
Where? Gaebe Commons
May
Tbd
alumni speaker
When? Mid-May
Where? Bridge Center / Shneider
AMA Boston / AMPRI not yet posted*
AMA Boston / AMPRI events not yet posted*
AMA Boston / AMPRI not yet posted*

12. BUDGET
NET INCOME $693
10
REVENUE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
EXPENSES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
revenue DIFFERENCE($)
Expenses DIFFERENCE($)
Beginning Balance (09/06)
National Dues (19 members • $47)
Boston Dues (19 members • $10)
JWU AMA Dues (19 members • $10)
Fundraising Events ($200 • 6)
JWU Appropriations
AMA Money for New Orleans
Total Revenues
$420.00
$893.00
$190.00
$190.00
$1,200.00
$1,250.00
$1,000.00
$5,143.00
Event Refreshments
Flyers
New Orleans Trip ($200 per student)
Travel Expenses (Van - $75 • 3)
Catering for Toy Drive
AMA Tee-Shirts ($10 • 19)
Total Expenses
$(150.00)
$(50.00)
$(3,800.00)
$(225.00)
$(35.00)
$(190.00)
$(4,450.00)