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How Pronto Marketing Cures Online
Marketing Headaches for MSPs
Ariane Pollock
EMEA Marketing Coordinator
apollock@efolder.net
linkedin.com/in/arianepollock
Agenda
• Expert Introduction
• What is Online Marketing?
• Challenges and Opportunities for MSPs
• Best Practice Tips from Pronto Marketing
• Questions and Discussion
© 2016 eFolder, Inc. All Rights Reserved.2
Expert Introduction
© 2016 eFolder, Inc. All Rights Reserved.3
Pronto Marketing
© 2016 eFolder, Inc. All Rights Reserved.4
Over 1.000 active customers
Founded in 2008
Pronto Marketing provides customers with fully
managed websites and related online marketing
without long-term contracts or commitments
Based in Bangkok, Thailand
What is “Online Marketing”?
Types of Exposure Available toYour Company
• Web Design and Maintenance
• Social
• Blogging
• Email Marketing
• SEO
• Advertising
© 2016 eFolder, Inc. All Rights Reserved.6
Why do Online Marketing?
Online Marketing creates a bigger stream of
leads and helps you attract and obtain new
customers
© 2016 eFolder, Inc. All Rights Reserved.7
Attract
Customers
Engage
Leads
Develop
Search Strategies
Challenges and Opportunities for MSPs
Partner Challenges
© 2015 eFolder, Inc. All Rights Reserved.9
• Building a quality website
• Developing relevant content
• Staying consistent on Social Media
• Being data-driven
© 2016 eFolder, Inc. All Rights Reserved.
How Does Social Media Apply to MSPs?
94%
© 2016 eFolder, Inc. All Rights Reserved.10
66%
37%
25%
Of SMB clients research companies online before doing business
with them
Of small business owners say that finding new
customers is a top concern
Of SMBs plan to increase their digital marketing
spend in next 12 months
Of SMBs invest into online marketing to date
Sources: 29 Game-Changing Small Business Digital Marketing Statistics. McLeod. Blue Corona, 4 May 2016. Web. 22 June. 2016.
How MSPs Can Benefit from Online Marketing
• Shape the perception of your business
• Show transparency in communication
• Position yourself as a thought leader
• Analytics
© 2016 eFolder, Inc. All Rights Reserved.11
Best Practice Tips from Pronto Marketing
Pronto Marketing’s Service Portfolio
© 2016 eFolder, Inc. All Rights Reserved.13
Marketing
Services
eCommerce
Website
Managed Website
Collaboration Process
© 2016 eFolder, Inc. All Rights Reserved.14
Get on
board
Get
creative
Get
results
Showcase Websites
© 2016 eFolder, Inc. All Rights Reserved.15
Showcase Websites
© 2016 eFolder, Inc. All Rights Reserved.16
Showcase Websites
© 2016 eFolder, Inc. All Rights Reserved.17
Results
14.6%
© 2016 eFolder, Inc. All Rights Reserved.18
30s
51.7%
Growth in organic search traffic for your clients compared
to average market growth of 3.7%
Longer time spent on Pronto’s mobile-optimized platform
than on a non-mobile-friendly site.
Increase in organic search traffic over
first 6 months with Pronto.
Questions for Tim
© 2015 eFolder, Inc. All Rights Reserved.19
• What budget should MSPs allocate to online
marketing in order to see valuable results?
Questions for Tim
© 2015 eFolder, Inc. All Rights Reserved.20
• What budget should MSPs allocate to online
marketing in order to see valuable results?
• How do you work with MSPs who are on tight
budget constraints?
Questions for Tim
© 2015 eFolder, Inc. All Rights Reserved.21
• What budget should MSPs allocate to online
marketing in order to see valuable results?
• How do you work with MSPs who are on tight
budget constraints?
• Which marketing activities have the most
profound impact on your clients success?
Questions for Tim
© 2015 eFolder, Inc. All Rights Reserved.22
• What budget should MSPs allocate to online
marketing in order to see valuable results?
• How do you work with MSPs who are on tight
budget constraints?
• Which marketing activities have the most
profound impact on your clients success?
• What sets you apart from the competition?
Questions and Discussion
Thank You!
Ariane Pollock
EMEA Marketing Coordinator
apollock@efolder.net
linkedin.com/in/arianepollock
Tim Kelsey
Director of Marketing Services
tim@prontomarketing.com
linkedin.com/in/timothy-kelsey-25359643

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eFolder Series- How Pronto Marketing Cures Online Marketing Headaches

  • 1. How Pronto Marketing Cures Online Marketing Headaches for MSPs Ariane Pollock EMEA Marketing Coordinator apollock@efolder.net linkedin.com/in/arianepollock
  • 2. Agenda • Expert Introduction • What is Online Marketing? • Challenges and Opportunities for MSPs • Best Practice Tips from Pronto Marketing • Questions and Discussion © 2016 eFolder, Inc. All Rights Reserved.2
  • 3. Expert Introduction © 2016 eFolder, Inc. All Rights Reserved.3
  • 4. Pronto Marketing © 2016 eFolder, Inc. All Rights Reserved.4 Over 1.000 active customers Founded in 2008 Pronto Marketing provides customers with fully managed websites and related online marketing without long-term contracts or commitments Based in Bangkok, Thailand
  • 5. What is “Online Marketing”?
  • 6. Types of Exposure Available toYour Company • Web Design and Maintenance • Social • Blogging • Email Marketing • SEO • Advertising © 2016 eFolder, Inc. All Rights Reserved.6
  • 7. Why do Online Marketing? Online Marketing creates a bigger stream of leads and helps you attract and obtain new customers © 2016 eFolder, Inc. All Rights Reserved.7 Attract Customers Engage Leads Develop Search Strategies
  • 9. Partner Challenges © 2015 eFolder, Inc. All Rights Reserved.9 • Building a quality website • Developing relevant content • Staying consistent on Social Media • Being data-driven © 2016 eFolder, Inc. All Rights Reserved.
  • 10. How Does Social Media Apply to MSPs? 94% © 2016 eFolder, Inc. All Rights Reserved.10 66% 37% 25% Of SMB clients research companies online before doing business with them Of small business owners say that finding new customers is a top concern Of SMBs plan to increase their digital marketing spend in next 12 months Of SMBs invest into online marketing to date Sources: 29 Game-Changing Small Business Digital Marketing Statistics. McLeod. Blue Corona, 4 May 2016. Web. 22 June. 2016.
  • 11. How MSPs Can Benefit from Online Marketing • Shape the perception of your business • Show transparency in communication • Position yourself as a thought leader • Analytics © 2016 eFolder, Inc. All Rights Reserved.11
  • 12. Best Practice Tips from Pronto Marketing
  • 13. Pronto Marketing’s Service Portfolio © 2016 eFolder, Inc. All Rights Reserved.13 Marketing Services eCommerce Website Managed Website
  • 14. Collaboration Process © 2016 eFolder, Inc. All Rights Reserved.14 Get on board Get creative Get results
  • 15. Showcase Websites © 2016 eFolder, Inc. All Rights Reserved.15
  • 16. Showcase Websites © 2016 eFolder, Inc. All Rights Reserved.16
  • 17. Showcase Websites © 2016 eFolder, Inc. All Rights Reserved.17
  • 18. Results 14.6% © 2016 eFolder, Inc. All Rights Reserved.18 30s 51.7% Growth in organic search traffic for your clients compared to average market growth of 3.7% Longer time spent on Pronto’s mobile-optimized platform than on a non-mobile-friendly site. Increase in organic search traffic over first 6 months with Pronto.
  • 19. Questions for Tim © 2015 eFolder, Inc. All Rights Reserved.19 • What budget should MSPs allocate to online marketing in order to see valuable results?
  • 20. Questions for Tim © 2015 eFolder, Inc. All Rights Reserved.20 • What budget should MSPs allocate to online marketing in order to see valuable results? • How do you work with MSPs who are on tight budget constraints?
  • 21. Questions for Tim © 2015 eFolder, Inc. All Rights Reserved.21 • What budget should MSPs allocate to online marketing in order to see valuable results? • How do you work with MSPs who are on tight budget constraints? • Which marketing activities have the most profound impact on your clients success?
  • 22. Questions for Tim © 2015 eFolder, Inc. All Rights Reserved.22 • What budget should MSPs allocate to online marketing in order to see valuable results? • How do you work with MSPs who are on tight budget constraints? • Which marketing activities have the most profound impact on your clients success? • What sets you apart from the competition?
  • 24. Thank You! Ariane Pollock EMEA Marketing Coordinator apollock@efolder.net linkedin.com/in/arianepollock Tim Kelsey Director of Marketing Services tim@prontomarketing.com linkedin.com/in/timothy-kelsey-25359643