Connect - How to Use Data & Experience Marketing to Create Lifetime Customers

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Lars Petersen, Global Director of SBOS at Sitecore, discussed customer experiences data personalization and its value to marketers during his presentation at the 2015 Chief Marketing Officer Leadership Forum in Los Angeles on Jan. 27. In his presentation, Petersen noted that delivering a world-class customer experience requires a business to connect with customers through multiple channels successfully.

Marketing

Presented By // Lars Birkholm Petersen
@LarsBirkholm
January 27th 2015

≠Your Business Objective
Likes ≠ Email opens ≠Visits ≠ App Downloads

Source: Sitecore Customer Experience Maturity Assessment, Benchmark 2013

The Solution
QUALITYCARE™
Personalized Multi-Channel Dialog Program

Get a free copy of Connect
Email shipping address to:
dad@sitecore.net
www.sitecore.net

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