Social Media Training
•Transferir como PPTX, PDF•
1 gostou•365 visualizações
A general overview of best practices for new business owners and entrepreneurs.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (18)
Destaque
Semelhante a Social Media Training
Semelhante a Social Media Training (20)
Último
Último (20)
Social Media Training
- 1. Social Media Basics for Startups
- 2. Agenda • Definition • Popular Channels • Communication and Etiquette • Questions
- 3. What is Social Media? • The online tools and technologies used to create dialogue and foster the transfer of information. • Any connected technology or practice which people use to share opinions, thoughts, content, ideas experiences, perspectives and media.
- 4. Social media levels the playing field. It has never been easier to be in touch with your customers or target market than it is today.
- 5. Who is using social media? • Facebook and YouTube combined account for over 1.7B estimated unique monthly visitors. • Of the top 10 most visited domains on the web, 8 of them are social. • Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major internet activity, including email.
- 6. What is the value of Social Media? • Interactions increase in the reach of our endeavors. • Friends of friends • Increases our credibility and qualifies our trustworthiness. • People ask experts and expect responses • Gives our content more shareability and amplifies our signal. • Interaction is immediate and reliable
- 7. Build an audience and you build trust • 72% of consumers trust online reviews as much as personal recommendations. • 78% of consumers say that the posts made by companies on social media influence their purchases.
- 8. What do the channels mean?
- 9. Twitter What’s in a bio? • According to The New York Times, the Twitter bio is a “postmodern art form” • Identify what makes you unique • Be consistent with your formatting • Spelling and grammar • Explain why you’re important and why someone should follow you • No call-to-action
- 13. Twitter Branding Avatar • Use your real photo or logo • 400x400 with a max of 700kb Cover Image • Should speak to your band • Doesn’t need to be extravagant Background • Stay within your branding • Tile or create a custom page
- 14. Twitter • Listen to your customers • Use tools to discover and follow potential customers and conversations • https://twitter.com/search-advanced • http://followerwonk.com/ • http://hashtagify.me/ • http://topsy.com/ • http://www.socialmention.com/
- 15. Twitter Engage in the conversation • Always respond to @ mentions • Say “thank you” • Some users will respond, others may retweet or favorite your post to show their own audience. • Twitter is based on exchange Set up alerts or use social media software • Google Alerts • Hootsuite, Sproutsocial, etc.
- 16. Twitter • @ replies: Appear in your feed and the person you’ve mentioned • Direct Messages: Private messages between two accounts who are following each other • RT: “Retweet” reposting a tweet from another user and mentioning them for credit • MT: A modified retweet, still mentioning the original user but changing the original content • HT: “Hat Tip” giving credit to another user for a contribution or realization • #FF: Follow Friday, endorsement of another user and suggesting people follow them
- 17. Facebook Types of accounts on Facebook • Facebook Page: Pages are for organizations, public figures, businesses, and brands to connect with people in an official, public manner. • Profile/User Account: A Facebook profile is intended to represent an individual person to connect with their friends and share information about their interests.
- 18. Facebook Facebook Branding Secure a vanity URL
- 20. Facebook Facebook Wall • Central location for recent information posted by your brand. • Up-to-date content timeline • Highlight and showcase your most important posts
- 22. Communication There are 3 ways to communicate on Facebook: • Posting • Replies or “@” Replies • Private Messages
- 23. Communication All actions that you take while using Facebook as your Page will appear on Facebook as coming from your Page.
- 24. Communication
- 27. Linkedin • Over 259 Million active users • Average of 2 new Linkedin Users every second • 40% of Linkedin users check in daily • 8,000 new groups are created weekly • Mashable has the most engaged company following
- 28. Linkedin • You must have a personal LinkedIn profile set up with your true first and last name. • Your profile strength must be listed as Intermediate or All Star. • You must have several connections on your profile. • You're a current company employee and your position is listed in the Experience section on your profile. • You have a company email address (e.g. john@companyname.com) added and confirmed on your LinkedIn account. • Your company's email domain is unique to the company. • A domain cannot be used more than once to create a Company Page.
- 29. Linkedin
- 30. Linkedin • Fill Out All Information • Search engine keywords and phrases are important for Linkedin Search • Cover image size: 646 x 220 pixels • Standard logo size: 100 x 60 pixels • Employees are your best ambassadors • Add Linkedin buttons to your homepage
- 31. Linkedin
- 32. Linkedin • Use best practices: • 16-25 Words foster the most engagement • Question marks lower engagement up to 45% • Exclamation points raise interactions, sometimes as much as 27% • Target your posts appropriately • Industry and/or location • Leverage “Showcase Pages” for your key services and solutions
- 33. YouTube • More than 1 billion unique users visit YouTube each month • The most viewed video, PSY's "Gangnam Style," has over 600M views • Average YouTube Visitor visitor spends 15 minutes on the site • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
- 35. YouTube • Remember that YouTube and Google+ are now linked • Your Google+ avatar will be your YouTube avatar as well
- 36. YouTube • Build Channel art from the middle out
- 37. YouTube • When possible, embed your YouTube content on your homepage
- 38. YouTube • YouTube content remains effective from much longer than other channels • Be consistent and reliable in your content delivery • The best-performing brands publish high volumes of content on a regular schedule • Focus on a broad range of content • YouTube is the 2nd largest search engine
- 39. Instagram • 150 Million Monthly Active Users • 16 Billion Photos Shared in total • 1.2 Billion Likes and 55 Million Photos shared every day • The most followed branded account is National Geographic @natgeo, with over 3.7 Million followers, adding close to 300k each month
- 40. Instagram
- 41. Instagram • Understand your audience • Be consistent and be aesthetically pleasing • Engage, comment and follow back • Leverage hashtags • Post Regularly and share elsewhere when appropriate • Tag, tag, tag
- 42. Instagram • Aim for 37 “interactions” per 1K followers • Mayfair averages 23.044 interactions • Inkwell averages 16.407 interactions • Showcase the people and the excitement behind your brand
- 43. Etiquette How to reply to: • Comments vs. Questions • Opinions and Criticisms • Insults
- 44. Etiquette Comments vs. Questions • The core tenant of social media is replying to the questions people ask. • Not all comments are questions, nor do they need a response. • If a post contains a question, reach out and offer your help or find someone who can help.
- 45. Etiquette Opinions and Criticisms • People are entitled to their opinions and criticisms • Is this an opinion or criticism or an insult? • Identify opinions and criticisms and respond appropriately
- 46. Etiquette Insults • What goes in life, goes in Social Media. • If someone insults or mocks you, don’t start an argument: just ignore them. • Insults may be “hidden” from the wall.
- 47. Voice • You are a representative of the company across all social networks. • If you wouldn’t say it to your investors, don’t say it online. • Check, double check and triple check where you are posting. • Be yourself, be personal and be courteous.
- 50. How to Maximize Your Impact on Social Media
- 51. How do you pursue success? Identify your audience • Metrics on keywords, profiles and competitors • Discover where these conversations are taking place • Leverage toolsets and competitors’ channels
- 52. How do you pursue success? Prioritize Your Social Networks • Choose one or two networks to prioritize based on your research • Create a Facebook and Twitter account • Great content is always king
- 53. How do you pursue success? Create Value for Your Followers • Teaser videos, downloadable PDFs and other digital content can be shared before launch • Anticipate questions and craft beautiful responses • Cater to early adopters
- 54. Best Practice “Convey the Industry’s message, not your business’.” -Branden Hampton
- 55. Overall Best Practices • Review and optimize every quarter • Evaluate competitors channels • Learn from both their failures and successes • Delete URLs where possible to be clean and concise • Highlight your strongest and most important updates
- 56. Overall Best Practices Editorial Calendar • Focuses your messaging across all channels • Leverage tools like Google Apps that are collaborative and accessible
- 57. Overall Best Practices Above all else: Ask for advice!
- 58. Overall Best Practices Facebook Objectives • Provide relevant and accessible company updates • Learn what content your audience most cares about
- 59. Overall Best Practices Facebook • Be aware of changing guidelines • Add an address so users can check in • Complete all descriptions for Facebook’s Graph Search • Leverage Facebook’s post targeting to reach dedicated audiences
- 60. Overall Best Practices Facebook • Be personal, posts that are conversational or clever perform 120% above average engagement • Prompts for conversation or a question receive 70% above average engagement
- 61. Overall Best Practices Facebook • Photos receive +50% likes than non-photo posts. • Links with thumbnails received +65% likes & +50% comments
- 63. Overall Best Practices Facebook • All ads exists within Campaigns
- 68. Overall Best Practices Facebook • Photos receive +50% likes than non-photo posts. • Links with thumbnails received +65% likes & +50% comments
- 69. Overall Best Practices Twitter @ Mentions: only the sender, the person mentioned and anyone who follows them both will see it.
- 70. Overall Best Practices Twitter • Schedule your updates or use a service like Buffer App • Posts just before or just after the hour do best • Shorten URLs and use hashtags only when speaking to a specific audience or conversation
- 71. Overall Best Practices Twitter • Track the impact of your tweets • http://www.twitalyzer.com/ • http://tweetreach.com/ • http://klout.com/home
- 72. Overall Best Practices Twitter • Use a URL tracking app like bit.ly to measure clicks • Leverage Google Analytics tags
- 73. Overall Best Practices Twitter • Follow or Favorite posts from those sharing your content • Timely Responses to customer feedback are key • Listen more and talk less
- 74. Overall Best Practices YouTube • Youtube is a tool, not a destination • Tell your story and tell it well • Be the face of your brand
- 75. Overall Best Practices YouTube • Build in annotations and links at key points in the video