An over

1. ONLINE EXECUTIVE MBA PROGRAM
A Strategy Presentation

2. THE SERVICE
“Online Post Graduate Program (PGP) in Business
Management” for Working Professionals.

3. THE USP: Guide & Enable
• Industry-relevant Skills & Knowledge
• Processes & Ideas for workplace
• Enhance „Leadership‟ skills
OUTCOMES:
• Propel their careers
• Outshine peers
• Effective & Employable

4. THE PROMISE: Bridging the ‘Gap’
• A recognized MBA that is affordable
• Industry-relevant course content
• High quality of online course delivery
• Flexibility of pace & complexity
A program that is at par with top-
20 MBA schools
Yet…
Accessible & Affordable

5. THE STUDENT WOULD WANT TO KNOW…
• DEC recognized University affiliation
: is it at par with a regular MBA?
• What is the lineage/credentials?
• Who is my faculty: expertise?
• Physical campus/Classrooms
: offers a sense of „establishment‟
• Contact hours, Guided learning
: how will the course be delivered
• Placements & company affiliations
As a new entrant in the online
eMBA, how do you create
confidence & credibility?

6. So Who are we Speaking to?

7. LET’S UNDERSTAND THE CUSTOMER
Profiling the Target Audience
• Grad / Post-Grad: typically without
a professional degree
• Existing salary bracket of 20-25 K/mth
• Work experience of 2-3 years
• Junior Executive / Manager
‘Wish I had an MBA degree’
But…
„I can’t take a break from my job’

8. LET’S UNDERSTAND THE CUSTOMER
Profiling the Target Audience
Workplace
Challenges

9. 1 Typically takes orders/instructions: operates
at a ‘task-level’…

10. 2 Does not have the opportunity to easily switch
jobs/roles: improve his career options

11. 3 Easily intimidated by superiors & peers

12. 4 Aspires for a promotion/raise: unsure of how
to achieve success at work

13. 5 Worried about job security in a competitive
work environment

14. 6 Absence of mentoring or skill building on the job

15. 7 Lacks industry-specific expertise & knowledge

16. 8 Lacks confidence owing to ‘non-MBA’ status

17. LET’S UNDERSTAND THE CUSTOMER
What does he want: What can you offer him?
• Updated & relevant skills for the
industry he belongs to
• Teach him “how-to‟s” that he can apply
at work
• Improve his „soft skills‟
OUTCOMES:
• Get recognized at work
• Make his resume „stand out‟
• Fast track his career growth

18. The Communication Approach

19. BENEFITS: Aspirational yet Tangible
! Learn while you Earn, Future-proof your career,
Get recognized at work, Add value to your resume

20. AN ‘ACHIEVABLE’ MBA
! Affordable, Flexible, At your pace…
Keep the barrier to entry low. Remove apprehension.

21. ADVOCATE IMMEDIACY
! The more you wait...
The more you get Left Behind. Take charge NOW!

22. 4 KEYSTONES OF COMMUNICATION
ACCELERATE
Your career
ACHIEVE
Results at work
CHANGE
LEARN
The way you
New skills ‘Think’ & ‘Do’

23. thank you…