Dirk Henke, Managing Director Eastern Europe, Middle-East & Africa at Criteo ArabNet Riyadh 2013, December 3-4

1. TRENDS IN ONLINE
DISPLAY ADVERTISING
Dirk HENKE
Managing Director
Eastern Europe & MEA

2. AGENDA
1
WHO IS CRITEO?
2
TREND #1: BIG DATA ENABLE PERFORMANCE
3
TREND #2: REAL-TIME MEDIA BUYING
4
TREND #3: PERFORMANCE GOES MOBILE
5
QUESTIONS

3. THE DISPLAY ADVERTISING
TECHNOLOGY LANDSCAPE IS COMPLEX
3

4. CRITEO’S MISSION IS TO
MAKE IT EASIER
CRITEO
EXPRESS TRAIN

5. CRITEO
QUICK FACTS
+700
EMPLOYEES
4
CONTINENTS
+40 +6,000 +4,000
COUNTRIES
PUBLISHERS
CLIENTS
5

6. BEHIND THE SCENES:
CRITEO IS A TECHNOLOGY COMPANY
SALES & BIZ DEV
ACCOUNT STRATEGISTS / SALES
MEDIA BUYERS
TECHNICAL SOLUTIONS
PROJECT MANAGEMENT AND COORDINATE
MAJOR CLIENT INTEGRATIONS
BUSINESS INTELLIGENCE
ADVERTISER ANALYSIS AND OPTIMIZATION
REPORTING TOOLS AND METRICS
INFRASTRUCTURE & SCALABILITY
24/7 SERVICE / HADOOP TECHNOLOGY / HPC…
7 DATACENTERS
NEW PRODUCTS
CO-MARKETING / CRITEO KEYWORDS / UPPER FUNNEL
AND MORE TO COME…
ADVERTISERS & PUBLISHERS
ALGORITHM TRANSPOSITION / BANNERS
ADVERTISERS & PUBLISHERS PLATFORMS
ENGINE
ALGORITHM PREDICTION & RECOMMENDATIONS
AUTOMATIC BUYING
6

7. BIG DATA
ENABLE PERFORMANCE

8. FACT #1
THE VOLUME OF DATA IN
THE WORLD IS EXPLODING
90% of the data in the
1.8 zettabyte of
world today has been
created in the last two
years alone
information available today
• This would require 57.5
billion 32 GB iPads to
store.
• With that many iPads we
could build a mountain of
iPads that is 30 times
higher than Mount Sawda
(3,133m vs 94,400m)
And this amount should
quadruple by 2015
SOURCES: IBM, IDC
Copyright © 2012 Criteo. Confidential
8

9. FACT #2
THE NEED TO MANAGE THE DATA IN REAL-TIME
HAS BECOME MORE PRESSING THAN EVER
Copyright © 2012 Criteo. Confidential
9

10. DATA DRIVE PERFORMANCE
DRIVE RESULTS
CTR
IMPACT
CTR:
+600%
IMPACT
CTR :
+250%
CLASSIC
DISPLAY
SEGMENTED
PERSONALIZED &
DYNAMIC
10

11. DYNAMIC AND PERSONALIZED
BANNERS
Dynamic banners
drive Performance
11

12. FOR REAL-TIME DECISION MAKING
REAL TIME DATA NEED TO GET ANALYZED
Background
Layout
Colours
Opt-out
link
Slogans
WARM MEETS LIGHT
ALL ORIGINALS
#REPRESENT
SWEET NOTHING
ADDIDAS IS ALL IN
Call to actions
all original
#represent
JOIN NOW
JOIN NOW
JOIN NOW
SHOP NOW
SHOP NOW
JOIN NOW
SHOP NOW
Butons
SEE MORE
SEE MORE
CLICK HERE
CLICK HERE
SEE MORE
12

13. DISPLAY IS QUICKER GAINING SPEED
THAN SEARCH
ONLINE INVESTMENTS
USA, PER FORMAT
BILLIONS
$30.00
$25.00
$20.00
$15.00
$10.00
2011
2012
2013
2014
SEARCH
2015
2016
2017
DISPLAY
SOURCE : EMARKETER, August 2013
13

14. REAL-TIME
MEDIA BUYING

15. YOU NEED TO PROCESS
DATA IN REAL-TIME WHEN BUYING MEDIA
15-17 BILLION
RTB and Direct requests / day1
RTB IMPRESSIONS CRITEO W ORLDWIDE
1SOURCE
CRITEO: APRIL 2013
16

16. RTB IS ONLY ONE WAY
TO BUY DISPLAY
USA
UK
DE
FR
RTB-Based online display ad sales
Non RTB-Based
2.94%
2010
8.31%
2011
14.13%
2012
18.80%
2013
22.41%
2014
25.65%
2015
Source IDC (International Data Corporation) - 2011
17

17. REACH IS KEY OUR PUBLISHER ECOSYSTEM
+40
COUNTRIES
6,000
PUBLISHERS
~30
BILLION IMPRESSIONS/MONTH
~90%
USER REACH
18

18. PERFORMANCE
GOES MOBILE

19. OPPORTUNITY:
M-COMMERCE SALES BY DEVICE
GLOBAL B2C M-COMMERCE SALES
TRIPLING YoY…
+345%
… WHILE MOBILE/TABLET REACH
GAINS GROUND ON DESKTOP
Devices used to access the Internet by US consumers
(% reach)
$7b
+363%
84%
82%
$22b
33%
$13b
10%
July 2011 / Jan
2012
+377%
Total M-Commerce: $42b
Source: Bigcommerce as cited in company blog, June
26, 2013
Computer
79%
35%
44%
13%
17%
Jan 2012 / July
2012
July 2012 - Jan
2013
Mobile Phone
Tablet
Note: ages 18-64, average weekly reach
Source: Media Behavior institute, “USA touchpoints” as cited by
MediaPost – April 18, 2013
20

20. SAUDI ARABIA IS RANKED #3
IN WORLDWIDE SMARTPHONE PENETRATION
Mobile Saudi Arabia
Almost 3 in 4 people in Saudi Arabia own a
smartphone. Saudi Arabia is thus ranked 3rd
worldwide, while the US is ranked 13th
Saudi Arabia is digital, young, and wealthy.
82% of the total population are
internet users.*
68% of mobile phone users are 34
years old or younger.**
44% of mobile phone users belong to
the Upper or Upper Middle Class.**
*Source: Northwestern University in Qatar, April
2013
**Source: TGI Arabia, Pan Arab Research Center
(PARC), «Saudi Arabia Study, 2012», 2013
Source: Google „Our Mobile Planet“ / Q1/2013
21

21. MOBILE MARKETING COVERS TWO KEY AREAS
1
2
MOBILE WEB
IOS
ANDROID
IN-APP

22. THANK YOU!
DIRK HENKE
MANAGING DIRECTOR –
EASTERN EUROPE & MEA
d.henke@criteo.com