10. 56%OF SHOPPERS FEEL THAT
TECHNOLOGY MAKES THEIR
SHOPPING EXPERIENCE BETTER.
SHOPPING BETTER
WITH TECHNOLOGY
Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt
11. 41%OF SHOPPERS SAID THEY
WANTED A MORE PERSONALIZED
EXPERIENCE THAT WAS
TAILORED AND RELEVANT TO
THEIR NEEDS
Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt
12. 44%MOMS USE DIGITAL CHANNELS
VIA MOBILE WHILE GROCERY
SHOPPING, USING APPS TO
SOCIAL AND WHATS APP.
PLUGGED
ON THE GO
13. 38%GROCERS RESPOND TO PROXIMITY
BASED MESSAGES FED BY
BEACONS, WIFI OR GEO-BASED
DATA
Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt
14. 16%OF SHOPPERS RECEIVED LOYALTY
SCHEME OFFERS VIA THEIR
MOBILE WHILE IN A STORE, AND
REDEEMED THEM IMMEDIATELY
Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt