Talk by OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities Speaker: Nader Kobeissi, Managing Director, MENA, OnDeviceResearch @naderkob On Device Research has put together an in-depth piece of research in the month of May 2016 with a nationally representative sample of 1,000 people in the UAE, exclusively for Arabnet, to better understand the Consumer Habits & Awareness of mGovernment as well as usage of Government Apps.

1. Consumer Habits & Awareness of
mGovernment & Smart cities
Arabnet Dubai – May 2016

2. On Device Research uses the mobile
internet to gain access to consumer
opinions at any time or place.
The company has conducted over 31 million
surveys in 92 countries, and has offices in London,
Dubai and Singapore.

3. Methodology + sample
• Mobile panellists answer survey in their browser
• Survey automatically optimised for their device to
offer best experience
• Rep Sample of N=1,000 in the UAE
• Profiled on age, gender, region, nationality and
income
• Conducted in May 2016

4. Consumer Habits

5. How do you pay your government bills or fines?
In person: 50% / Online or App: 35%
How do you pay your credit card / insurance /
loans?
In person: 53% / Online or App: 33%
How do you book a taxi?
In person: 41% / Phone: 46% / Online or App: 13%
How do you book a holiday or travel?
In person: 28% / Online or App: 51%

6. How do you book a doctor consultation?
Phone: 55% / Online or App: 7%
How do you buy tickets (cinema, concert, etc.)
In person: 41% / Online or App: 41%
How do you make a restaurant reservation?
Phone: 53% / Online or App: 13%
How do you order food delivery?
Phone: 57% / Online or App: 19%

7. 62%
Of people said they prefer to use digital channels to perform
these services and payment to Save Time
Other notable reasons were: Ability to book in advance & Avoiding
traffic jams

8. 38%
Of people said they don’t use digital channels to perform these
services and payment as they have to be Present in Person
Other notable reasons were: Trust with credit card information &
Trust with personal information

9. Awareness of mGovernment

10. What is your level of engagement with the
Dubai Police App?
Not aware of it: 19% / I use it regularly: 8%
What is your level of engagement with the RTA
Dubai App?
Not aware of it: 18% / I use it regularly: 12%
What is your level of engagement with the
DEWA App?
Not aware of it: 22% / I use it regularly: 18%

11. What is your level of engagement with the
Wojhati App?
Not aware of it: 44% / Aware of it but never tried it: 9%
What is your level of engagement with the RTA
Smart Parking App?
What is your level of engagement with the
Makani App?
Not aware of it: 26% / Aware of it but never tried it: 18%
Not aware of it: 44% / Aware of it but never tried it: 15%

12. What is your level of engagement with the
Sallety App?
Not aware of it: 50% / Aware of it but never tried it: 13%
What is your level of engagement with the
Sehhaty App?
What is your level of engagement with the
Dubai Now App?
Not aware of it: 50% / Aware of it but never tried it: 13%
Not aware of it: 40% / Aware of it but never tried it: 16%

13. Dubai Now App
42% of Students are not aware of it
42% of Investors used it at least once
8% of Employees use it regularly
19% of Parents are aware of it but never tried it
19% of Employers use it occasionally