Average ad rates in local FM radio stations in the Arab World increased by 11.6% during 2009. The average local FM stations’ ad rates in the Arab World increased from US$ 101 in 2006 to US$ 112 in 2008 and up to US$ 125 in 2009. Still, Pan Arab radio stations average advertising rates exceed by a substantial margin those of local radio stations. This could be explained by the fact that some of the Pan Arab radio stations are the only FM radio stations that broadcast in Saudi Arabia, the region’s largest consumer market. A new report, “An Analysis of FM Radio Advertising Rates in the Arab World” was released to the Arab Advisors Group’s Media Strategic Research Service subscribers on January 20, 2010. This report can be purchased from the Arab Advisors Group for only US$ 950. The 102-page report, which has 129 detailed exhibits, provides a detailed analysis of the FM Radio advertising rates in the fifteen countries of Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman Qatar, Palestine, Syria, Tunisia, United Arab Emirates, and Yemen. The countries were chosen to be representative geographically of the Arab World. In addition, the countries analyzed

1. An Analysis of FM Radio Advertising
Rates in the Arab World
Arab Advisors Group
Media Strategic Research Service
January 2010
Analyst: Issa Goussous
Arab Advisors Group
A member of the Arab Jordan Investment Bank Group
PO Box 2374
Amman 11821 - Jordan
Tel. 962.6.5828849
Fax. 962.6.5828809
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Strategic Research Service-Media to be used exclusively by its employees.

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3. Table of Contents
Section 1: Introduction .................................................................................. 1
Section 2: Regional Overview......................................................................... 2
Section 3: FM Radio Advertising Rates for Pan Arab Radio Stations ............... 7
Section 4: Analysis of FM Radio Advertising Rates per Country ...................... 14
Algeria ......................................................................................................... 14
Bahrain ........................................................................................................ 17
Egypt........................................................................................................... 21
Jordan ......................................................................................................... 29
Iraq ............................................................................................................. 42
Kuwait ......................................................................................................... 48
Lebanon ....................................................................................................... 54
Morocco ....................................................................................................... 60
Oman .......................................................................................................... 65
Palestine ...................................................................................................... 71
Qatar........................................................................................................... 75
Syria ........................................................................................................... 78
Tunisia......................................................................................................... 84
United Arab Emirates ..................................................................................... 90
Yemen ......................................................................................................... 101

4. List of Exhibits
Exhibit 1: Regional FM Radio Average Advertising Rates................................ 4
Exhibit 2: Percentages of respondents who listen to the radio in their
cars ................................................................................................................ 4
Exhibit 3: Local Average Rates Comparison by Country (30 second spot) ...... 5
Exhibit 4: Local Average Ad Rates Compared with Regional Average (30
second spot) .................................................................................................. 6
Exhibit 5: MBC FM ad rates (30 second spot) ................................................. 7
Exhibit 6: Panorama FM ad rates (30 second spot) ........................................ 8
Exhibit 7: Radio Orient ad rates (30 second spot) .......................................... 9
Exhibit 8: Radio Monte Carlo ad rates (30 second spot) ................................. 10
Exhibit 9: Pan Arab Radio Stations ad Rates Comparison for a Whole Day
(30 second spot) ............................................................................................ 11
Exhibit 10: Pan Arab Average Ad Rates for a Whole Day (30 second spot)..... 11
Exhibit 11: Regional and Pan Arab comparison .............................................. 12
Exhibit 12: Average Ad Rates of Pan Arab Radio Stations (2006 – 2009)....... 12
Exhibit 13: Algerian FM Radio Stations Ad Rates throughout the day
except on Friday and Saturday (30 second spot) ........................................... 14
Exhibit 14: Algerian FM Radio Stations Ad Rates on Friday (30 second
spot) .............................................................................................................. 15
Exhibit 15: Algerian FM Radio Stations Ad Rates on Saturday (30 second
spot) .............................................................................................................. 15
Exhibit 16: Algeria's Local Average ad rates (30 second spot) ....................... 16
Exhibit 17: Voice FM ad Rate throughout the day (30 second spot) ............... 17
Exhibit 18: Radio Bahrain (96.5), Bahrain FM (93.3), General programs
FM (102.3) advertising rate ........................................................................... 18
Exhibit 19: Bahrain’s Local Average ad Rates (30 second spot) ..................... 19
Exhibit 20 Local Average Rates Compared to Pan Arab Radio Stations that
Broadcast in Bahrain ...................................................................................... 20
Exhibit 21: FM Radio Stations Networks in Egypt by Categorized by
Advertising Rates ........................................................................................... 21
Exhibit 22: Advertising Rates for FM stations that fall under Category 1
(30 second spot) ............................................................................................ 22
Exhibit 23: Advertising Rates for FM stations that fall under Category 2
(30 second spot) ............................................................................................ 22
Exhibit 24: Advertising Rates for FM stations that fall under Category 3
(30 second spot) ............................................................................................ 23
Exhibit 25: Nujoom FM ad rates (30 second spot) .......................................... 24
Exhibit 26: Nile FM ad rates (30 second spot) ................................................ 25
Exhibit 27: Egypt’s Radio Stations ad Rates Comparison for a Whole Day
(30 second spot) ............................................................................................ 25
Exhibit 28: Egypt’s Radio Stations ad Rates Comparison for a Whole Day
(30 second spot) ............................................................................................ 26
Exhibit 29: Egypt’s Local Average ad Rates (30 second spot) ........................ 27
Exhibit 30: Local Average Rates Compared to Pan Arab Radio Stations
that Broadcast in Egypt (30 second spot) ...................................................... 28
Exhibit 31: Jordan’s Four State Owned Radio Stations managed by JRTV
ad rates (30 second spot) .............................................................................. 29
Exhibit 32: Fann FM ad Rates (30 second spot).............................................. 30
Exhibit 33: Amen FM Advertising Rates .......................................................... 31
Exhibit 34: Play and Sunny FM ad rate (30 second spot)................................ 31
Exhibit 35: Rotana Radio Advertising Rates ................................................... 32
Exhibit 36: Sawt El Ghad's Advertising Rates ................................................. 33
Exhibit 37: Mazaj FM's ad Rates ..................................................................... 33
Exhibit 38: Beat's & Mood's Advertising Rates ............................................... 34
Exhibit 39: Hayat FM Advertising Rates.......................................................... 35

5. Exhibit 40: Watan FM Advertising Rates......................................................... 36
Exhibit 41: Energy FM Advertising Rates ........................................................ 37
Exhibit 42: Spin and Al Ayam FM Advertising Rates ....................................... 38
Exhibit 43: Jordan’s Radio Stations Advertising Rates Comparison for a
Whole Day...................................................................................................... 39
Exhibit 44: Jordan’s Local Average Advertising Rates .................................... 40
Exhibit 45: Local Average Rates Compared to Pan Arab Radio Stations
that Broadcast in Jordan ................................................................................ 40
Exhibit 46: Dijla FM advertising rates............................................................. 42
Exhibit 47: Radio Al Yawm advertising rates .................................................. 43
Exhibit 48: AlNass FM advertising rates ......................................................... 43
Exhibit 49: AlMarbed FM advertising rates ..................................................... 44
Exhibit 50: Radio Al Ma'aref advertising rates................................................ 44
Exhibit 51: Iraq Local Average Advertising rate ............................................. 46
Exhibit 52: Local Average Rates Compared to Pan Arab Radio Stations
that Broadcast in Iraq .................................................................................... 47
Exhibit 53: Arabic Station (103.7 FM) advertising rate................................... 48
Exhibit 54: Easy Kuwait and Radio International ........................................... 48
Exhibit 55: Super Station 99.7........................................................................ 49
Exhibit 56: Marina and Mix FM advertising rate.............................................. 50
Exhibit 57: Comparison between Marina FM's Average Price throughout
the Week with Radio Monte Carlo and the Regional Average ......................... 51
Exhibit 58: Kuwait’s Radio Stations Advertising Rates Comparison for a
Whole Day...................................................................................................... 52
Exhibit 59: Kuwait’s Local Average Advertising Rates .................................... 53
Exhibit 60: Light FM, Mix FM and Radio One ................................................... 54
Exhibit 61: Melody FM advertising rate (30 second Commercial Spot) ........... 55
Exhibit 62: Radio Liban Libre.......................................................................... 55
Exhibit 63: Sawt El Shaab advertising rate ( 30 second Commercial Spot)..... 56
Exhibit 64: Lebanon’s Radio Stations’ Ad Rates Comparison for a Whole
Day................................................................................................................. 57
Exhibit 65: Lebanon’s Local Average Advertising Rates ................................. 58
Exhibit 66: Local Average Rates Compared to Pan Arab Radio Stations
that Broadcast in Lebanon ............................................................................. 58
Exhibit 67: Radio Nationale advertising rates (30 second Commercial
Spot) .............................................................................................................. 60
Exhibit 68: Rabat International advertising rates (30 second Commercial
Spot) .............................................................................................................. 61
Exhibit 69: Radio Casa FM advertising rates (30 second Commercial Spot).... 61
Exhibit 70: Radio Medi 1 advertising rates (30 second Commercial Spot) ...... 62
Exhibit 71: Atlantic Radio advertising rates (30 second Commercial Spot) .... 62
Exhibit 72: MFM Atlas, MFM Saiss and MFM Souss advertising rates (30
second Commercial Spot)............................................................................... 63
Exhibit 73: Morocco Radio Stations’ Ad Rates Comparison for a Whole
Day................................................................................................................. 63
Exhibit 74: Morocco's Local Average ad Rates (30 second spot) .................... 64
Exhibit 75: Oman's State Owned Radio Stations (Local brands)..................... 65
Exhibit 76: Oman's State Owned Radio Stations (International
Advertising) ................................................................................................... 66
Exhibit 77: Comparison between Oman's State Owned Radio Stations
Local and International brands ...................................................................... 66
Exhibit 78: Average advertising rate for Oman's State Owned Radio
Stations.......................................................................................................... 67
Exhibit 79: Hala FM advertising rate............................................................... 67
Exhibit 80: Hi FM Advertising Rates during the Week..................................... 68
Exhibit 81: Oman's Radio Stations’ Advertising Rates Comparison for a
Whole Day...................................................................................................... 69

6. Exhibit 82: Local Average Rates of FM Radio Stations in Oman ...................... 70
Exhibit 83: Radio Ajyal advertising rate ......................................................... 71
Exhibit 84: Al Manarah Radio advertising rate................................................ 72
Exhibit 85: Radio Amwaj advertising rate ...................................................... 72
Exhibit 86: Al Nawras, Dream FM, Road of Love FM, Al Ahlam, Nagham
and Mawwal FM advertising rate .................................................................... 73
Exhibit 87: Al Nawras Al Qamar, Iman Radio, Gaza FM and Al Balad FM
advertising rate.............................................................................................. 73
Exhibit 88: Radio Bethlehem 2000, Al Khalil Radio, and Radio Kol El Nas
advertising rate.............................................................................................. 74
Exhibit 89: Palestine Radio Stations’ average adverting rate for a whole
Day................................................................................................................. 74
Exhibit 90: Qatar Radio Urdu advertising rate ................................................ 75
Exhibit 91: Qatar Radio Arabic Station advertising rate ................................. 76
Exhibit 92: Sout Al Khaleej Radio advertising rate ......................................... 76
Exhibit 93: Qatar local average advertising rate ............................................ 77
Exhibit 94: Sout Al Sha’ab (Voice of the People) and the General Program .... 78
Exhibit 95: Rotana Style, Al Madina and Mix FM ............................................. 79
Exhibit 96: Melody FM advertising rate (30 second commercial spot) ............ 80
Exhibit 97: Syria Al Ghad advertising rate (30 second commercial spot) ....... 81
Exhibit 98: Arabisque FM advertising rate (30 second commercial spot) ....... 81
Exhibit 99: Syria Radio Stations’ Ad Rates Comparison for a Whole Day ........ 82
Exhibit 100: Local Average Rates Compared to Pan Arab Radio Stations
that Broadcast in Syria................................................................................... 83
Exhibit 101: State-Owned Radio Stations in Tunisia....................................... 84
Exhibit 102: Group 1 Radio Stations’ Ad Rates throughout the day ................ 84
Exhibit 103: Average Advertising rates for Radio Stations of Group 1 ............ 85
Exhibit 104: Average Advertising rates for Radio Stations of Group 2 ............ 85
Exhibit 105: Average Advertising rates for Radio Stations of Group 3 ............ 86
Exhibit 106: Mosaique FM throughout the week............................................. 86
Exhibit 107: Radio Jawhara Ad Rates throughout the week ........................... 87
Exhibit 108: Tunisia’s Radio Stations Advertising Rates Comparison for a
Whole Day...................................................................................................... 88
Exhibit 109: Comparison between Tunisia’s state owned and privately
owned Radio Stations Ad Rates for a Whole Day ............................................ 88
Exhibit 110: Tunisia’s Local Average Advertising rates .................................. 89
Exhibit 111: City, Al Arabiya, Dubai Eye, Dubai 92, ad rates (30 second
commercial spot) ........................................................................................... 90
Exhibit 112: Hits 96.7 ad rates (30 second commercial spot) ........................ 91
Exhibit 113: Al Khaleejiya 100.9 ad rates (30 second commercial spot) ........ 91
Exhibit 114: Noor Dubai ad rates (30 second commercial spot) ..................... 92
Exhibit 115: Virgin Radio ad rates (30 second commercial spot) ................... 92
Exhibit 116: HUM FM & UAQ FM ad rates (30 second commercial spot) ......... 93
Exhibit 117: Radio 4 (89.1 FM) ad rates (30 second commercial spot) .......... 94
Exhibit 118: Radio 4 (104.8 FM) ad rates (30 second commercial spot)......... 95
Exhibit 119: Al Rabiah (107.8 FM) ad rates (30 second commercial spot) ..... 95
Exhibit 120: Emarat FM and AL Qur'an Karim FM ad rates .............................. 96
Exhibit 121: Star FM ad rates ......................................................................... 97
Exhibit 122: Sharjah Radio ad rates ............................................................... 98
Exhibit 123: UAE’s Radio Stations Ad Rates Comparison for a Whole day ...... 99
Exhibit 124: UAE’s Local Average ad rates (30 second commercial spot) ....... 100
Exhibit 125: Comparison between UAE's Radio Stations Average Ad Rates
and the Regional Average for a Whole Day (30 second commercial spot) ...... 100
Exhibit 126: FM Radio Stations in Yemen ....................................................... 101
Exhibit 127: Advertising rates for the 1st Category of Yemeni Radio
Stations between and during Programs (30 second commercial spot) ........... 102

7. Exhibit 128: Advertising rates for the 2nd Category of Yemeni Radio
Stations between and during Programs (30 second commercial spot) ........... 102
Exhibit 129: Yemen's Local Average Advertising Rates (30 second
commercial spot) ........................................................................................... 103