This is our second webinar from Design for Covid-19 Challenge. Our focus for this webinar is on the Ideation Phase. It provides participants with frame works and tools on how to create a solution.
3. UX KITCHEN
a. Value Proposition
i. Insight Statements
ii. ‘How Might We’s
b. Solution Brainstorming
c. User Journey
d. Communication Strategy
e. Sketching & Prototyping
6. UX KITCHEN
The Ideation Phase makes sense
of what you learned in the
Inspiration Phase, it identifies
opportunities for design, and
allows the prototyping of
possible solutionsforbes.com
8. UX KITCHEN
● Summarize your learnings during the previous
phase by finding themes and creating Insight
Statements
● Insight statements should include information
about the behaviour of your target users, the
values that they care for the most, and their
main problem areas.
● Convert these insight statements into ‘How
might we’ questions. Make sure they are not
too specific and not to broad, but can still
allow for a variety of solutions
1
● In this section, you’ll summarise your
learnings from the Inspiration Phase and
shortlist the main problem areas that you
identified
● This will help you prioritize the ‘features’
that you will include in your MVP
● You will come up with questions at the end
of this exercise that will serve as a
launchpad for brainstorming your
solutions
11. UX KITCHEN
● Now it’s time to tap into your
knowledge and creativity to brainstorm
as many solution ideas as you can
● Remember that the best policy is to
promote openness, lots of ideas, and
creativity over immediate feasibility.
Brainstorms work best when the group
is positive, optimistic, and focused on
generating as many ideas as possible.
● Go through each of the ‘How Might We’
questions and brainstorm as many ideas
as you can. Allow the team a few minutes
per question to get their ideas down and
then share your ideas.
● Now, cluster similar ideas together and
have each team member pick the top 5
ideas that jump out to them
● You can then vote on the most popular
one
2
12. UX KITCHENA document displaying all ideas generated during the brainstorm session. You can access our
workshop example here: Brainstorm: How might we create new ways for colleagues to socialize
remotely?
14. UX KITCHEN
● For each goal that you want your user to
achieve, map out their journey under the
following steps: Discovery, Learn and Use,
identifying each of the touchpoints of the
solution that the user interacts with.
● For each user journey it’s vital to understand:
● Motivation: Why are they trying to do it?
● Channels: Where interaction takes place
● Actions: The actual behaviors and steps
taken by users.
● Pain points: What are the challenges
users are facing?
3
● Once you’ve settled an idea, it’s time to
flesh out the concept.
● In this exercise you will map out the
journey that your user will go through with
the experience, service or product that you
create
● A user journey map is a visualization of an
individual’s relationship with a
product/service/experience over time in
different channels
18. UX KITCHEN
● What’s the nature of the solution you’re
looking at ; A service? Digital product? A
policy?
● Consider an ideal journey for an ideal user
starting from acquisition (how you market to
them), onboarding (how you orient them), use,
goal, feedback, customer service etc
● For each bit of the journey, what are the most
obvious, fewest, friendly words you could use
to guide the user on what to do at each
stage?
● Easy ..right? NO! Always test if the words you
chose have the interpretation we’re looking
for.
4
● It’s important to know how you will
communicate your solution to your users.
● For digital products, this is also known as
‘content strategy’ and ‘information
architecture’
● The goal is to organize information into a
findable way & reduce cognitive load for
your user.
19. UX KITCHEN
ShoppingDuringCovid-19
Solution:
Service
How do we guide the user? What do we
need to Communicate During each Step ?
What would we like our users to do? How
can we communicate the behavior we
would like ?
How are we addressing people's thoughts &
Questions? How do we want them to
interpret and understand our
communication?
What do we want people to feel? How
are we addressing people's feelings &
how does our communication make
them feel?
Ideal Users &
Audience:
Shoppers
Communication Medium:
Website, Signage & Store
Employees
Define an Ideal journey : What are the users Goals and your Goals at every step?
Feedback Mechanism:
Interview & Questionnaire
Test: Coivd-19
Shopping
Guidelines
20. UX KITCHEN
Create a content strategy document
outlining key phases to communicate during
each stage of a users journey. Test out the
phrases. Create high level content categories
(If time allows..write down the actual content)
to use for each.
21. UX KITCHENExamples & Resource
● https://youtu.be/Ij4WquJaRTc (ideal for digital product)
22. UX KITCHEN
● You can make any number of types of
prototypes: Storyboards, Role Plays, models,
service blueprints, mock-ups. The goal here it
to make something tangible that conveys the
idea you want to test.
● Test your prototype with people you’re
designing for. Make sure to Get Feedback.
● Here is where you can now Integrate
Feedback and Iterate.
5
● This is the implementation of your
brainstorm concepts from just words to a
‘tangible’ solution.
● Sketching, wireframes, and paper
prototypes are low-fidelity, while mockups
& prototypes are high-fidelity.
● This help with testing before further
investment of resources & also
communication of the solution to the rest
of the team.
23. UX KITCHEN
Pen & paper drawings
(its okay if your circle looks like an egg :P)
● Wireframes & Paper Prototypes
● Storyboard & Role Playing
● Service Blueprint
24. UX KITCHENExamples:
● Crazy 8s
● Design Sprint Sketching
● Storyboard
● Service Blueprinting
● Service Blueprint
● Role Playing
● Prototyping Ideas
Resources:
● https://www.creatlr.com/template/MEXsZg2hbB3sP28GwuYvOb/
service-blueprint-canvas/
●
25. UX KITCHEN
Value Proposition ● Insight Statements
● How Might We Questions
Solution Brainstorming ● A document displaying all ideas generated during the
brainstorm session
User Journey ● User journey map
Communication Strategy ● A document with key phases of the user journey and high level
content categories (If time allows..write down the actual
content) to use for each.
Sketching & Prototyping ● Pen & paper drawings.
● Links to online sketches | wireframes | prototypes
26. UX KITCHEN
● Inspiration Phase Methods in the IDEO.org Design Kit
● What’s Service Design? And Why Does it Matter?
● This is Service Design Thinking - Book - Stickdorn Marc, Schneider
Jakob
● Design thinking courses and certifications - Enterprise Design
Thinking
● Covid-19 Challenge Resources Folder
27. UX KITCHEN
● Online brainstorming and collaboration (Mural, or Miro |
Free Online Collaborative Whiteboard Platform)
● Surveys (Google Forms, Typeform)
● Communication (Slack Team Channel, Google
Hangouts, Zoom)
● Tracking teammates in different time zones (There.pm)
● Collaborative design tools ( Invision freehand,
Balsamiq, Figma )
28. Graham Ingokho
CEO of Decoded Africa, a startup that aims to democratize
technology education across Africa and prepare the continent
for the future of work. He is also a mentor with Google
launchpad, where he advises promising startups across Africa.
Graham was among the first employees at Africa’s Talking,
where he helped it grow from a modest startup to the thriving
business that it is today as Head of Developer Relations. He is
a self taught software engineer and holds a bachelors in
chemical engineering.
Nabila Alibhai
Has a long career in innovation in peace-building and civic
engagement, public health and safety. She has held positions in the
Aga Khan Development Network, the United Nations and the
International Organization for Migration and has worked on projects
in Afghanistan, Pakistan, Kenya,Tanzania, the United States and
Switzerland. She has a Master of Public Health from Yale University
and is trained in conflict resolution. She was recently a mid-career
fellow in MIT’s Special Program for Urban and Regional Studies in
order to advance her efforts on community solidarity through public
spaces.
29. Njiiri Gathigia Rajay Shah Aqeela Somani Tim Chege
We are hosting 15 minute coaching sessions for extra guidance.
Use this link to book a session for your team https://calendly.com/uxkitchenke/15min
