1. Apurva Varadharajan
GRAPHIC DESIGNER
Mobile: 9167355970
E-mail: apurva.rajan@gmail.com
AGE: 26 yrs
ADDRESS: Bangalore
CORE COMPETENCE:
 Conceptualizing and analytical thinking.
EDUCATION:
 2010-2013 Post-Graduate Diploma in Graphic Design from MIT Institute of Design.
 2007-2010 Bachelors in Mass Media from S.I.ES College, Nerul (Navi Mumbai).
 2005-2007 H.S.C (Maharashtra Board) through Ramnarain Ruia College.
 2005 Passed Xth (I.C.S.E) from St.Gregorios High School.
EXPERIENCE:
 October 1st
2014 till present: Working at Pennylane Social as a Graphic Designer. This
company gave me a chance to work with brands like Gadre known for packaged fish food),
MoneyView- a mobile app for financial guidance , Radio One for which I designed a tab, Soul
Space, Yavanika- an interior design outlet, Le Jeune Medspa- a clinic for hair loss treatments,
collagen facials, botox and such treaments. I report directly to Helen, the founder/CEO of
the company. Here, I have worked on the design, concepts and the content planning as
well.
 May 13th
2013 to May 2nd
2014: Worked at MindShift Interactive in Mumbai as a Graphic
Designer. I worked on the various social media platforms. The work included designing
posts, cover photos, apps, contests and e-mailers for different clients. Some of the clients I
worked for are JW Marriott, Lancome, Kiehl’s, Splash Fashions, HomeShop 18, ITM, ICEX,
Max Bupa and Sula. Here, I reported to Arashdeep Sandhu (Digital Analyst and Head-
MindShift Metrics,9820089207) and Zafar Rais (CEO & Founder, 9820071517). I resigned in
May 2014 as I had to move to Bangalore on account of my wedding.
 September, 2012 to February, 2013: Completed my diploma project with Hurix Systems Pvt.
Ltd for six months as a part of the Post Graduate Diploma in Graphic Design from MIT
Institute of Design. My work entailed designing an e-book player for educational content.
 June-July 2012: Interned with Fortune Cookie Marketing Solutions as a Graphic Designer
My work entailed designing brochures, website, leaflets and advertisements.

2.  Have designed a daily online newsletter, DQzT during my second year of Post Graduate
Diploma in Graphic Design.
 During second year of Mass Media,(2008) I interned for 2 months in LOWE LINTAS in the
account planning department. Project was to create a report on social media and its
influence on daily lives of people.
 During the first year of BMM (2007) worked for Aaron Entertainment (an event
management company) for 4 months.
This involved designing of the pamphlets, public relations; I was involved in organizing the
entire event.
SOFTWARE SKILLS ACQUIRED:
 Adobe Photoshop
 Adobe Illustrator
 Corel draw
 Adobe Indesign
 Dreamweaver
 Adobe Premiere Pro
LINGUISTIC SKILLS
 Completed 3 levels in French through Alliance Française de Bombay, English, Hindi, Marathi,
and Tamil.
PROJECTS IN COLLEGE:
 Corporate Identity- designed an alternate identity for Nikon and also the collaterals.
 User Experience- learnt to incorporate the user’s perspective. Made wireframes for a site
based on a hypothetical brief and also worked on the visual language.
 Packaging design- designed the package graphics for Shikakai for a class project.
 Learnt folder design and created a brochure.
 Poster: Made posters based on the concept of one of the seven sins (gluttony).
WORK DURING INTERNSHIP:
 Work during internship at Hurix Systems involved designing an e-book player for educational
purposes.
 For this, I was required to conduct a research and study a set of samples to understand
current problems faced in e-book readers/apps and try to introduce features and functions
and improvise existing ones in order to provide the user a better reading experience.

3.  Work during internship at Fortune Cookie entailed creating brochures, leaflets,
advertisements, redesigning website, and corporate identity.
INTEREST:
 User interface, social media, web design, apps, corporate identity, branding, packaging
graphics.