Tik tok analysis

2. TikTok, the soundofa
ticking clock,
represents the short
natureofthe video
platform

3. Motto
 Motto -
To bridge the gap between those that want to showcase their
creativeness with a platform is a creative outlet
 Slogan -
We believe in making every second count

4. AboutTikTok
 Global Music video platform
 500 Million users
 150+ Million Active users
 Videos feature Lip-syncing
 Available 150 countries
 34 languages
 Release Date : September, 2016

5. Features
 Video and image recognition
 3D stickers
 Various filters
 Video shooting and editing tools
 Creators can make 15-second videos within minutes
 Share videos with their friends, family, fans and the worldwide
TikTok community
 Localized and interactive product experience

8. Search
Engine
Optimization

13. SEM

14. Search
Engine
Marketing

16. Target
Audience

17. Primary
Audience
 Teenagers
( 14 -18)
 Active social media users
 People seeking career inActing/Modeling

18. Secondary
Audience
 Young Adults
(19 – 24)
 People interested in Acting/Modeling (Hobbies)

19. Tertiary
Audience  Working professionals
 Senior Citizens

20. Dubsmash

21. About
 Video messaging application for iOS andAndroid
 Release date : November 14, 2014
 20 launguages

22. Social Media
Presence

28. LIKE – MAGIC
MUSICVIDEO
EDITOR

29. About
 Create short music videos and share them through social media
 Choose your music, record your video, and then speed your
footage up, slow it down, or add stickers, filters, effects, and
explosions to it
 Release Date : August, 2017

36. Advertising
Strategy

37. Social Media
Marketing

42. Bollywood
 Working with some of Bollywood’s finest celebrities such as
Shahid Kapoor,Tiger Shroff, Jacqueline Fernandez, to name a few,
to partnering with movies like Jagga Jasoos and Race 3 to provide
content

44. #challenge

47. #campaign

49. Shoutout

50. Drawbacks

53. Suggestions
 SEO
 SEM
 SocialCause
 Better ads