Dai Big Data al Cognitive Computing - Pietro Leo
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Presentazione nell'ambito del workshop: OPEN DATA E CLOUD COMPUTING: OPPORTUNITÀ DI BUSINESS. Una vista internazionale - 15 Settembre 2014 Pad. 152 della Regione Puglia - 78 Fiera del Levante Bari
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Dai Big Data al Cognitive Computing - Pietro Leo
- 1. Dai Big Data al Cognitive Computing Pietro Leo Executive Architect Come affrontare la complessità e le nuove opportunità della traformazione digitale IBM Italy CTO for Big Data Analytics & Watson Member of IBM Academy of Technology Core Management Team @pieroleo www.linkedin.com/in/pieroleo
- 2. Leonardo © 2014 IBM Corporation Magritte The Mega Trends Manet Dal Monte
- 3. Leonardo © 2014 IBM Corporation Magritte CLOUD ANALYTICS DIGITALIZATION TRANSFORMATION = (…..Big Data ......) SOCIAL MOBILE Manet Dal Monte
- 4. Meet the World's Most Connected Man Source: http://www.bloomberg.com/video/meet-the-world-s-most-connected-man- Vs~LzkbkR7yhjza~7nji1g.html Video 1
- 5. ….. but is just this the future of Digital Transformation?
- 6. DIGITALIZATION TRANSFORMATION = ((..Big Data... + ???...)
- 7. Big Data enables us to see with new eyes.... Salvador Dalì - Impresiones de África y Afgano invisible con aparición sobre la playa del rostro de García Lorca en forma de frutero con tres higos, 1938
- 8. Head / Hill Muzzel / River Collar / Bridge Hair / Fruit / Dog Back Fruit Bowl / Waterfall Eye / Shell Table / Beach Nose-Mouth / Back Woman ...but you need your cognitive abilities to benefit from them Salvador Dalì - Impresiones de África y Afgano invisible con aparición sobre la playa del rostro de García Lorca en forma de frutero con tres higos, 1938
- 9. Cognitive Computing can fuel digital transformation Perception: understand the world as we do: it interprets sensory input beyond traditional data Reasoning: think through complex problems: it deepens our analysis and inspires creativity Relating: understand how we communicate, and personalizes its interactions with each of us Learning: learn from every interaction, scaling our ability to build experience 9 Understands Language Generates and evaluates hypotheses Adapts and learns Dimensions we need
- 10. DIGITALIZATION TRANSFORMATION = ((..Big Data... + cognitive computing..) Technological Factors
- 11. ….. Let's consider Jobs perspective
- 12. Oncologist Chef CustomerAgent BiologyResearcher
- 13. Oncologist Che 5 years medical knowledge is doubling every 5 years. 400.000+ deaths associated with preventable harm to patients.just n US 81% physicians spend <5 hours per month reading medical journals 10-15 years 8.000 Challenges 106 order of magnitude of the number of recipes listed in the largest recipe repositories (e.g. http://cookpad.com, 1.5M). 1023 is the potential research space size for looking for ideas for new recipes by combining available ingredients new scientific research papers published every year 1.000.000+ for a promising pharmaceutical treatment to progress from the initial research stage into practice clinical trials are ongoing just at Mayo Clinic only 3-5% of patients are involved 270B calls made annually to call center costing $600B 10x spent by loyal customers over their lifetime 4.6% market value gain from a single point customer sat gain f BiologyResearche CustomerAgent r
- 14. Helps oncologists make better, more personalized treatment decisions by ranking treatment plans based on national guidelines, published literature, and expert insight newOncologist Video 2 Source: http://www.youtube.com/watch?v=8lGJ0h_jAp8 Video 3 Source: https://www.youtube.com/watch?v=xQvdR_iUDhI#t=47
- 15. Helps direct customer self-service as well as customer agents with clients by personalized responses to questions and give users actionable insight with supporting evidence and confidence to help create the experiences customers expect. newCustomerAgent http://www.youtube.com/watch?v=lPgp4A1vxls Video 4
- 16. Enables researchers to connect DOTS in large research data sets: in biosciences, uncover new insights into relationships between genes, proteins, pathways, phenotypes and diseases newResearcher Accelerating drug discovery and development through supporting: •Target Identification and validation •Compound Evaluation and Optimization •Safety & Toxicology Predictive Analysis •Drug Repurposing / Competitive Intelligence Source: http://www.youtube.com/watch?v=qry_zGZFjOc Video 5
- 17. Stimulates creativity by helping chefs to combine ingredients, styles and invent recipes and produce new dishes newChef Ingredients: potato, watercress, scallion, ginger, black peppercorns, vegetable oil, canola oil, oregano, thyme, buttermilk, dark brown sugar, mayonnaise This Potato Salad dish is the result of the combined efforts of IBM Watson's Cognitive Cooking program and Bon Appétit (chef) readers. Source: http://www.youtube.com/watch?v=mr-1JAnairs Video 6
- 18. DIGITALIZATION TRANSFORMATION = ((..Big Data... + cognitive computing..) + new business models.. + ??????...) Business Factors
- 19. DIGITALIZATION TRANSFORMATION = ((..Big Data... + cognitive computing..) + new business models.. + humans..)
- 20. Source: http://www.ted.com/talks/sherry_turkle_alone_together Sherry Turkle: Connected, but alone? These days phones in our pockets are changing our minds and hearts offer us three gratifying fantasies and NEW challenges and risks for us: 1) We can put our attention where we want to be 2) We always be heard 3) We never left to be alone
- 21. Hey image! What's your name?
- 22. This talk is dedicated to the memory of Luigi Di Pace, one the great “digital transformation” engines of our land! Think Positive!
- 23. Grazie! Pietro Leo Executive Architect IBM Italy CTO for Big Data Analytics & Watson Global Technology Progam Manager - IBM Academy of Technology @pieroleo www.linkedin.com/in/pieroleo
- 24. Wireless Connected Bulbs: lightining as a service Car parts are SW IT products newElectrician newMechanic
- 25. Sense you and your family emotions: Take a Picture/Movie Jibo – Family “Affective” Robot Help you in building your “moments” Telepresence your emotions: at dinner Filter emotional messages Entertains and educate: an emotional story teller and a listener Source: JUBO - https://www.youtube.com/watch?v=3N1Q8oFpX1Y#t=32
- 26. Habit@t: A new-generation home insurance product developed by BNP Paribas Cardif in Italy. This innovative solution includes a monitoring unit that uses sensors to detect hazards (such as fires, floods and blackouts) and then triggers an alarm to alert the customer and notify a call centre capable of dispatching an immediate response. Source: https://www.cardif.it/ Why I have to buy a BOX with NO EMOTION detection ability?
Notas do Editor
- The call center has long been a frontline of customer experience, but running a call center is expensive and process intensive. Despite the presence of live agents, call centers sometimes struggle to fulfill the expectations that firms set for customer satisfaction. Increasingly, customers would much rather not use the phone for support and when they do, they often experience long delays or struggle to resolve issues on the first call. For most firms, the answer isn’t to hire more call center agents; it’s cost prohibitive and doesn’t necessarily solve the issue of prompt problem resolution anyway. But firms are only too aware that customer satisfaction is of utmost importance. The University of Michigan’s Ross Business School found that improving customer satisfaction by a single point in their American Consumer Satisfaction Index could yield dramatic results; up to a 4.6% increase in market value – so there are sound financial reasons for having an intense focus on how happy your customers are. References: 270B - Contact Babel US Contact center decision makers guide 2010; GCC Global Call Center Report 2007, BenchmarkPortal Industry Benchmark Reports 2004-2011, IBM analysis 1 in 2 - Aberdeen Group. The Contact Center in a Profit-centric Service Organization May 2011 61% - Aberdeen Group. The Contact Center in a Profit-centric Service Organization May 2011 4.6% - Harvard Business Review. http://online.wsj.com/article/PR-CO-20140415-906286.html 4.6% - Refers to a single point improvement in the ACSI (American Consumer Satisfaction Index) that was developed by the University of Michigan’s Ross School of Business and gauges satisfaction across 50 industries http://blog.fivestars.com/marketing-focus-infographic/ Cancer is a killer. 1 in 4 individuals are expected to die from cancer in the US New information such as genomic data is increasing regularly, even faster than overall medical info that is doubling every 5 years And physicians simply can’t keep up. We say a survey saying that 81% of physicians spend &lt;5 hours per month reading medical journals This was also a perfect problem for Watson to see if it could be applied Had to understand medical language which is a challenge in it’s own right Also the questions became much much more complex. In our initial Jeopardy! System, questions were rather short 7 word trivia questions. When we moved to evaluating cancer cases, the questions could be 25 pages long(!!) and include everything from the patient history to their family history, lab results, etc. But we knew that this type of system would be essential to help physicians see exactly the right information at the right time so that they could make better decisions A new scientific research paper is published nearly every 30 seconds, which equals more than a million annually (Source: CiteSeerx) Progress can be slow, taking an average of 10 to 15 years for a promising pharmaceutical treatment to progress from the initial research stage into practice (Source: Pharmaceutical Research and Manufacturers of America) “On average, a scientist might read between one and five research papers on a good day,” said Dr. Olivier Lichtarge, the principal investigator and professor of molecular and human genetics, biochemistry and molecular biology at Baylor College of Medicine. “To put this in perspective with p53, there are over 70,000 papers published on this protein. Even if I’m reading five papers a day, it could take me nearly 38 years to completely understand all of the research already available today on this protein. Watson has demonstrated the potential to accelerate the rate and the quality of breakthrough discoveries. &quot; Clinical trials provide patients with access to new and emerging treatments, yet enrolling participants in trials is one of the more difficult parts of clinical research. Currently it is done manually, with clinical coordinators sorting through patient records and conditions, trying to match them with the requirements of a given study protocol. At any given time, Mayo Clinic is conducting over 8,000 human studies in addition to the 170,000 that are ongoing worldwide. Watson’s cognitive computing ability will help sift through available Mayo clinical trials and ensure that more patients are accurately and consistently matched with promising clinical trial options. “With shorter times from initiation to completion of trials, our research teams will have the capacity for deeper, more complete investigations,” says Nicholas LaRusso, M.D., a Mayo Clinic gastroenterologist and the project lead for the Mayo-IBM Watson collaboration. “Coupled with increased accuracy, we will be able to develop, refine and improve new and better techniques in medicine at a higher level.” This version of Watson will be especially designed for Mayo Clinic. As it progresses in its tasks and matures through this collaboration, it will learn more about the clinical trials matching process, become even more efficient and likely more generalizable. Watson also may help locate patients for hard-to-fill trials, such as those involving rare diseases. Many clinical trials at Mayo Clinic and elsewhere are not completed due to lack of sufficient enrollment. Enrollment in general could be increased by the Watson project. In spite of well-organized efforts, even at Mayo Clinic, just five percent of patients take part in studies. Nationally, the rate is even lower, at three percent. Mayo hopes to raise clinical trial involvement to include up to 10 percent of its patients. Researchers say the higher participation also should improve the quality of research outcomes.