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®APTTUS 2013 
#DF14tips 
DreamforceTips, Tricks & Secrets 
Getting the most out of this year’s event 
Liz Carter 
Director of Field Marketing, 
ServiceMax 
Andrew Gross 
Engagement Manager & Salesforce MVP, 
Bluewolf 
Courtney Ogawa 
Director of Marketing Programs, 
Apttus
®APTTUS 2013 
#DF14tips 
#DFfieldservice 
Industry Showcase 
ServiceMax Live! 
Sessions 
Special Events 
Parties 
Executive Events
#DF14tips 
Tip #1: Don’t have a seat? Go anyway. 
Only reserving 50% of seats in session rooms
#DF14tips 
Tip #2: Make Appointments 
2 Expo Halls 
Industry Showcase 
350 Vendors 
1000 Product Offerings 
Bonus Tip: See if you can help out a colleague
#DF14tips 
Tip #3: Try a new form of transportation
#DF14tips 
Tip #4: Don’t Miss Guest Speakers
#DF14tips 
10+ sessions! 
APTTUS @ DREAMFORCE
#DF14tips 
The Before and After is Just as Important as During! 
•Pre-Event –getting equipped 
Sign up for events 
Agenda Builder 
Go through the bag 
•Post-Event –following up 
Make a list
®APTTUS 2013 
Get in the Zones! 
•Industry Zone 
•Developer Zone 
•AppExchange Zone 
And don’t forget: 
•The Bookstore 
•Lounges, Hubs
#DF14tips 
You can be VIP –if you plan for it! 
•Reach out to partners you purchase from 
•Sign up to events now 
•Your Badge is your bling this week (even better than a gold necklace)
#DF14tips 
Come Picture Ready 
•Leave your sweats at home 
•Tons of photo opps 
•Photo & video contests
#DF14tips 
Bluewolf@ Dreamforce 
bluewolf.com/df14
#DF14tips 
Come Prepared 
•Be able to articulate your desired business outcomes 
In a nutshell, be able to describe who you are, what you do, and what you are trying to achieve. You will be asked more times than you can count. 
•Agenda Builder 
Understand your goals for the conference and find related sessions 
Don’t wait until the last minute 
›But if you do…. 
•The small stuff 
Wear comfortable footwear! 
Don’t lug your laptop around if you don’t have to 
Get a back-up battery pack 
Take a small multi-plug 
Pick up your pass early, or wait on a long line
#DF14tips 
Be Open 
•Get Uncomfortable 
Leave the familiarity of your co-workers 
Challenge yourself with new Salesforcetopics 
•Visit the MVPs 
Check out the Community Zone 
Ask the Experts 
•Explore the Expo Floor 
Dictate the conversation
#DF14tips 
Don’t Over Do It 
•Space sessions out appropriately 
Don’t do back to back sessions that are in buildings across town 
Give yourself time to reflect 
Don’t forget to eat! 
•Keep it Professional 
Don’t be “that guy/gal” 
›You are representing your business 
•Sessions are Recorded 
Youtubeis your friend
#DF14tips 
Be Mobile, Be Social 
•“App Up” before the conference 
DreamforceApp 
Evernote/ EvernoteHello 
Uber/ Lyft/ Flywheel 
Whatsapp/ Groupme 
•Connect Socially 
Follow people in the SalesforceCommunity 
Follow people on Twitter
®APTTUS 2013 
#DF14tips 
Q&A 
Liz Carter 
Director of Field Marketing, 
ServiceMax 
Andrew Gross 
Engagement Manager & Salesforce MVP, 
Bluewolf 
Courtney Ogawa 
Director of Marketing Programs, 
Apttus

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Insider's Tips to Dreamforce

  • 1.
  • 2. ®APTTUS 2013 #DF14tips DreamforceTips, Tricks & Secrets Getting the most out of this year’s event Liz Carter Director of Field Marketing, ServiceMax Andrew Gross Engagement Manager & Salesforce MVP, Bluewolf Courtney Ogawa Director of Marketing Programs, Apttus
  • 3. ®APTTUS 2013 #DF14tips #DFfieldservice Industry Showcase ServiceMax Live! Sessions Special Events Parties Executive Events
  • 4. #DF14tips Tip #1: Don’t have a seat? Go anyway. Only reserving 50% of seats in session rooms
  • 5. #DF14tips Tip #2: Make Appointments 2 Expo Halls Industry Showcase 350 Vendors 1000 Product Offerings Bonus Tip: See if you can help out a colleague
  • 6. #DF14tips Tip #3: Try a new form of transportation
  • 7. #DF14tips Tip #4: Don’t Miss Guest Speakers
  • 8. #DF14tips 10+ sessions! APTTUS @ DREAMFORCE
  • 9. #DF14tips The Before and After is Just as Important as During! •Pre-Event –getting equipped Sign up for events Agenda Builder Go through the bag •Post-Event –following up Make a list
  • 10. ®APTTUS 2013 Get in the Zones! •Industry Zone •Developer Zone •AppExchange Zone And don’t forget: •The Bookstore •Lounges, Hubs
  • 11. #DF14tips You can be VIP –if you plan for it! •Reach out to partners you purchase from •Sign up to events now •Your Badge is your bling this week (even better than a gold necklace)
  • 12. #DF14tips Come Picture Ready •Leave your sweats at home •Tons of photo opps •Photo & video contests
  • 13. #DF14tips Bluewolf@ Dreamforce bluewolf.com/df14
  • 14. #DF14tips Come Prepared •Be able to articulate your desired business outcomes In a nutshell, be able to describe who you are, what you do, and what you are trying to achieve. You will be asked more times than you can count. •Agenda Builder Understand your goals for the conference and find related sessions Don’t wait until the last minute ›But if you do…. •The small stuff Wear comfortable footwear! Don’t lug your laptop around if you don’t have to Get a back-up battery pack Take a small multi-plug Pick up your pass early, or wait on a long line
  • 15. #DF14tips Be Open •Get Uncomfortable Leave the familiarity of your co-workers Challenge yourself with new Salesforcetopics •Visit the MVPs Check out the Community Zone Ask the Experts •Explore the Expo Floor Dictate the conversation
  • 16. #DF14tips Don’t Over Do It •Space sessions out appropriately Don’t do back to back sessions that are in buildings across town Give yourself time to reflect Don’t forget to eat! •Keep it Professional Don’t be “that guy/gal” ›You are representing your business •Sessions are Recorded Youtubeis your friend
  • 17. #DF14tips Be Mobile, Be Social •“App Up” before the conference DreamforceApp Evernote/ EvernoteHello Uber/ Lyft/ Flywheel Whatsapp/ Groupme •Connect Socially Follow people in the SalesforceCommunity Follow people on Twitter
  • 18. ®APTTUS 2013 #DF14tips Q&A Liz Carter Director of Field Marketing, ServiceMax Andrew Gross Engagement Manager & Salesforce MVP, Bluewolf Courtney Ogawa Director of Marketing Programs, Apttus