The rapid growth of mobile devices and applications have created a new economy around context and an active, captivated audience. However, an effective monetization strategy is critical to ensuring the survival, growth and financial success of your mobile applications.
View our webinar presentation to learn:
- What options you have for monetizing your audience
- What mobile rewards programs are and how they can help
- How you can implement a mobile rewards program in your apps
Speakers:
- Andrew Gerhart, Chief Operating Officer, AerServ
- Zach Redler, Sr. Director, Appsaholic
8. Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
4 Main Monetization Models:
o Paid installs
o Freemium / in-app purchase
o Ad-supported
o Subscriptions
9. Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
What Pay $X to download the app
Monetization
Benefit
Instant monetization of user
Monetization
Challenge
Low conversion rate
Stats
33% of users will pay to download an app
Source: eMarketer, Only 33% of US Mobile Users Will Pay for Apps This Year, 02.05.15
Paid Installs
10. Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
Freemium / In-app purchase
What
App is free to download, and the app attempts
to convert the user into paying real dollars for
items in the app
Monetization
Benefit
Keeps the user engaged in the app, allows for
high revenue per transaction
Monetization
Challenge
Low conversion rate
Stats
1.5% of users will make an in-app purchase
Source: Swrv, 01.14
11. Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
What
Ads integrated into the app in the form of
banners, interstitials, video, native or
rewarded video
Monetization
Benefit
Keeps app free; user acceptance. Every user
is monetized.
Monetization
Challenge
Lower revenue per user; some user aversion
to ads
Stats
Mobile ad spend will grow to $95 billion by
2018
Ad Supported
12. Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
What
Gating content behind a paid subscription
wall
Monetization
Benefit
Recurring revenue, engaged user, instant
monetization
Monetization
Challenge
Unknown conversion rate
Stats
37% of users are willing to subscribe to an
app
Source: Android Authority, 10.14
Paid Subscriptions
13. Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
$$$$$$$$$
$$$$$$$
$$$$$$
$$$$$
$$$$
$$$
$$
$
Revenue
Potential
Ad Format
Banner
Interstitial
Offer walls
Native
Video
Rewarded
video
Source: VentureBeat 2015
14. Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
Monetization Methods Users Hate
Other
Banner Ads
Surveys
Notification Ads
Lock Screen Ads
Interstitials
Video Ads
Subscriptions
Text Ads
App Walls
0 2 4 6 8 10 12 14 16 Source: VentureBeat 2015
15. Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
Most Popular
o Freemium
o Interstitials
o Video Ads
o Banner Ads
Least Popular
o Surveys
o Lock Screen Ads
o Subscriptions
o Affiliate/E-Commerce
o Notification Ads
o Text Ads
o Offer Walls
o App Walls Source: VentureBeat 2015
Monetization Methods Deployed
16. Appsaholic, LLC. | Proprietary and Confidential
Monetization Landscape
5
TYPE
Freemium/In-App Purchases of Digital Goods
Ads: Interstitials
Ads: Banner Ads and Traditional Static images
Ads: Video Ads
App Walls
Offer Walls
Affiliate Commerce Links to Purchase Physical Goods
Premium: Pay to Download
Ads: Text Ads
Subscriptions
Ads: Notification Ads
SCORE
712
609
573
561
378
366
208
195
144
126
120
RANK
1
2
3
4
5
6
7
8
9
10
11
Source: VentureBeat 2015
18. Appsaholic, LLC. | Proprietary and Confidential
What we’ve learned
Offering users rewards
of real value will:
Reduce ad sensitivity
Give users purchase power
Drive retention and engagement
How can you balance user
experience with your
monetization needs?
20. Appsaholic, LLC. | Proprietary and Confidential
Compelling use cases
Rescue
moments
Gated
experiences
Shopping
power
Achievements
Competitions
VIP treatment
21. Appsaholic, LLC. | Proprietary and Confidential
Best practices - user experience
Keep users
in mind
Offer rewards
of real value
Customize
achievements
Redemption
options
Customize
rewards
Opportunities to
earn points
22. Appsaholic, LLC. | Proprietary and Confidential
Best practices - operations
Publicize your
program
Plan ahead -
infrastructure
Leverage
platforms
Don’t forget
customer service
Multiple monetization
channels
Track, analyze,
optimize