The mobile revolution is here - yet many businesses still don't have a mobile presence. See why mobile can't be ignored and learn how small businesses can start building their mobile presence quickly and easily. Covering the latest mobile promotion and engagement trends, plus insightful case studies, discover how mobile apps can increase your business' reach, expand your sales channels and build a base of loyal customers. #getmobilenow

1. Why your business
needs a mobile presence
How to get started with mobile
#GetMobileNow
Hosted by Krista McLandress

2. 2
The Mobile Revolution

3. 3
Mobile Usage
Mobile platforms account for
60% of total digital media time spent
Source: Comscore
Mobile apps accounted for more than 50%
of all digital media time spent

4. 4
App Economy
Over 1.2 million
apps available on
the Apple App
Store
Over 1 million apps
available on
Google Play

5. Mobile stats

6. 6
Mobile stats
Actions taken after local searches
Mobile devices for local searches
94%
51%
VISITED THE STORE
48%
CALLED A STORE
29%
MADE A PURCHASE
IN-STORE
Source: Google Mobile Planet Statistics

7. 7
SMEs & mobile
Over 65% of the UK’s 4.9 million
small and medium enterprises
(SMEs) do not currently have a
mobile presence
Potential lost revenues
of £52.6 Billion in the
next 12 months alone!
Source: OnePoll

8. 8
46% lack
of technical
knowledge
Source: OnePoll
Barriers: SMEs & mobile
36%
perceived
high cost
35% unsure
about overall
benefit

9. 9
Benefits: SMEs & mobile

10. 10Source: 2010 Cone Consumer New Media Study
Benefits: SMEs & mobile

11. 11
The Solution
#GetMobileNow
CREATE PROMOTE ENGAGE

12. 12
Create
CREATE
• What are the goals?
• What does the customer want?
• Which features/content should be included?
• What will the look & feel be?
Ask yourself…

13. 13
Find your inspiration

14. 14
Promote
PROMOTE
Help your customers find your app
7 ways to promote your app: http://bit.ly/promote-your-app

15. 15
Mobile Redirect, Landing Page

16. 16
Social Share

17. 17
QR codes

18. 18
Engage
ENGAGE
Give your customers what they want…
when they want it!

19. 19
Incentives
Offer incentives. Update customers in real time.
Pop-up images
Push notifications
Special Offers &
Seasonal Promotions
Coupons

20. 20
Geo-target, Geo-fencing
Get local. Engage your customers in real time

21. 21
Increase Loyalty
Reward loyal customers for frequent visits

22. 22
The Solution
… and then?
CREATE PROMOTE ENGAGE

23. 23
Lather, rinse, repeat
Lather, rinse, repeat…
Analytics
New content, new sections
New promotion & engagement strategies

24. 24
Case Studies

25. 25
Case Study – TechCrunch
For more case studies: http://bit.ly/appsbuilder-case-studies

26. 26
Case Study – For the glow
For more case studies: http://bit.ly/appsbuilder-case-studies

27. 27
Overview
Wrap up
Mobile presence is the future, customers are mobile
Cost & resources are no longer a barrier
Create: Your goals with customer experience in mind!
Promote: Make is easy to find your app
Engage: Incentives, Localize, Reward
Repeat!

28. 28
Contacts
Contacts
Tweet me #GetMobileNow @appsbuilder
AppsBuilder Support Forum
https://appsbuilder.zendesk.com/home
Official Blog
http://blog.apps-builder.com/
Q&A