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What is
Application Management?




                  Copyright © Siemens AG 2010. All rights reserved.
Page 1   Feb-10                         Siemens IT Solutions and Services
Applications


Applications act as the interface between a customer’s business processes
and their IT infrastructure.


Over time application become more and more complex;
for example, because of mergers, acquisitions or global
expansion. Different applications must be inter-
connected to enable information sharing across
organizational boundaries. Routine and exceptional
maintenance is needed to keep systems operational.
And, in a dynamic business always undergoing change,
software enhancements must be implemented to
ensure that software continues to support new
business needs.

                                            Copyright © Siemens AG 2010. All rights reserved.
Page 2       Feb-10                                               Siemens IT Solutions and Services
Application Management needed!


                                              B2B
                                           application                  ERP (e.g. SAP)



                                                                                                         Lab
                         Batch                  Production           WIP
                       management               scheduling        tracking




                                                                                                 Packaging line


      I think I
     could use
     some help                                                                                   Product warehousing
                                                                                                 & shipping


                           Raw materials
                           handling                      Main process




                                                             Copyright © Siemens AG 2010. All rights reserved.
Page 3            Feb-10                                                                 Siemens IT Solutions and Services
Why Application Management?


Complexity
Over time, application portfolios tend to get architecturally
more complex under the pressure of change combined with
constraints on funding.


Connectivity
As applications mature and new applications are
introduced, the need for them to interact and interface
increases many fold.


Maintenance
Software providers continually develop the products on
which applications are based, leading to the need to
upgrade regularly.


Change
Businesses need to change constantly which requires
applications to be amended, tested and supported
continually.

                                                           Copyright © Siemens AG 2010. All rights reserved.
Page 4           Feb-10                                                          Siemens IT Solutions and Services
Application Management by definition


Application Management is a combination of the provision of services for
application and support for application systems throughout their entire lifecycle.
User support is offered and the supported software is enhanced.
Application Management is one part of IT-Outsourcings: The customer gives
away his application infrastructure, maintenance and application support, as well
as first & second level support to an external provider.




                                 Hi, I’m Mister
                               AppMan. Always
                              there for you when
                                 you need me!


                                             Copyright © Siemens AG 2010. All rights reserved.
Page 5       Feb-10                                                Siemens IT Solutions and Services
Main challenges for Application Management in
global
Inhalt businesses


            Cost reduction                                             Increase agility
            Reduction of expenses for                             Focus on Applications and
            secondary activities; containment                  Services which are flexible for
            of costs and focus on core                                  commercial changes
            business
Increase quality                                                                 Maximize benefit
Increase of service quality                                                Broad benefit of the Application
through standardized processes                                          investment for the achievement of
and accreditation                                                              dynamic commercial goals


Global supply                                                                    Simplify business
Global supply of services                                         Increase business performance though
wherever they are active:                                               consolidation and coordination of
Utilization of economies of scale                                            Applications and Processes

            Secure Compliance                                        Use Innovations
            Indemnification (24x7) of the       Utilization of technological innovations for an
            information flow and adherence of          increase of business performance and
            judicial regulations                            achieving benefit for the company


                                                     Copyright © Siemens AG 2010. All rights reserved.
Page 6            Feb-10                                                     Siemens IT Solutions and Services
Our Application Management service offerings
are tailored to your application landscape scenario


                    Application Management designed for Managed Application Portfolio
                    Custom software, line-of-business and enterprise applications


                    A service provider with unique business know-how across multiple
                    sectors and deep technology competence, unlocking value from
                    heterogeneous application landscapes.


                    Application Management designed for SAP® Software Solutions
                    BI, CRM, ERP, SCM and SRM solutions


                    A leading and trusted provider of SAP services with a broad and
                    demonstrable track record – supporting the largest user-base
                    worldwide – and an acknowledged innovator of SAP solutions.


Underpinned by consistent service delivery, transformation and innovation

                                             Copyright © Siemens AG 2010. All rights reserved.
Page 7     Feb-10                                                  Siemens IT Solutions and Services
Application Management is an enabler of continual
performance improvement and profitable growth
Agenda



                                                                   IT Investment

  Applications automate and enable your
  organization’s core business processes.

  As a key part of the application lifecycle,
  Application Management is the effective
  support, maintenance, change and
  enhancement of those applications.

  But you need more than this; you need
  Application Management that realizes the
  benefits of your IT investment to make your
  business more efficient and more
  profitable.
                                                                Benefits Realization




                                            Copyright © Siemens AG 2010. All rights reserved.
Page 8       Feb-10                                                Siemens IT Solutions and Services
You want to know more? Just contact:



                     Andreas Degenhardt
                     Head of Global Application Management
                     Siemens AG
                     Siemens IT Solutions and Services

                     Otto-Hahn-Ring 6
                     81739 Munich
                     Germany

                     Phone: +49 (89) 636-46500
                     andreas.degenhardt@siemens.com
                     www.twitter.com/applicationmngt




                                    Copyright © Siemens AG 2010. All rights reserved.
Page 9    Feb-10                                          Siemens IT Solutions and Services

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What is Application Management?

  • 1. What is Application Management? Copyright © Siemens AG 2010. All rights reserved. Page 1 Feb-10 Siemens IT Solutions and Services
  • 2. Applications Applications act as the interface between a customer’s business processes and their IT infrastructure. Over time application become more and more complex; for example, because of mergers, acquisitions or global expansion. Different applications must be inter- connected to enable information sharing across organizational boundaries. Routine and exceptional maintenance is needed to keep systems operational. And, in a dynamic business always undergoing change, software enhancements must be implemented to ensure that software continues to support new business needs. Copyright © Siemens AG 2010. All rights reserved. Page 2 Feb-10 Siemens IT Solutions and Services
  • 3. Application Management needed! B2B application ERP (e.g. SAP) Lab Batch Production WIP management scheduling tracking Packaging line I think I could use some help Product warehousing & shipping Raw materials handling Main process Copyright © Siemens AG 2010. All rights reserved. Page 3 Feb-10 Siemens IT Solutions and Services
  • 4. Why Application Management? Complexity Over time, application portfolios tend to get architecturally more complex under the pressure of change combined with constraints on funding. Connectivity As applications mature and new applications are introduced, the need for them to interact and interface increases many fold. Maintenance Software providers continually develop the products on which applications are based, leading to the need to upgrade regularly. Change Businesses need to change constantly which requires applications to be amended, tested and supported continually. Copyright © Siemens AG 2010. All rights reserved. Page 4 Feb-10 Siemens IT Solutions and Services
  • 5. Application Management by definition Application Management is a combination of the provision of services for application and support for application systems throughout their entire lifecycle. User support is offered and the supported software is enhanced. Application Management is one part of IT-Outsourcings: The customer gives away his application infrastructure, maintenance and application support, as well as first & second level support to an external provider. Hi, I’m Mister AppMan. Always there for you when you need me! Copyright © Siemens AG 2010. All rights reserved. Page 5 Feb-10 Siemens IT Solutions and Services
  • 6. Main challenges for Application Management in global Inhalt businesses Cost reduction Increase agility Reduction of expenses for Focus on Applications and secondary activities; containment Services which are flexible for of costs and focus on core commercial changes business Increase quality Maximize benefit Increase of service quality Broad benefit of the Application through standardized processes investment for the achievement of and accreditation dynamic commercial goals Global supply Simplify business Global supply of services Increase business performance though wherever they are active: consolidation and coordination of Utilization of economies of scale Applications and Processes Secure Compliance Use Innovations Indemnification (24x7) of the Utilization of technological innovations for an information flow and adherence of increase of business performance and judicial regulations achieving benefit for the company Copyright © Siemens AG 2010. All rights reserved. Page 6 Feb-10 Siemens IT Solutions and Services
  • 7. Our Application Management service offerings are tailored to your application landscape scenario Application Management designed for Managed Application Portfolio Custom software, line-of-business and enterprise applications A service provider with unique business know-how across multiple sectors and deep technology competence, unlocking value from heterogeneous application landscapes. Application Management designed for SAP® Software Solutions BI, CRM, ERP, SCM and SRM solutions A leading and trusted provider of SAP services with a broad and demonstrable track record – supporting the largest user-base worldwide – and an acknowledged innovator of SAP solutions. Underpinned by consistent service delivery, transformation and innovation Copyright © Siemens AG 2010. All rights reserved. Page 7 Feb-10 Siemens IT Solutions and Services
  • 8. Application Management is an enabler of continual performance improvement and profitable growth Agenda IT Investment Applications automate and enable your organization’s core business processes. As a key part of the application lifecycle, Application Management is the effective support, maintenance, change and enhancement of those applications. But you need more than this; you need Application Management that realizes the benefits of your IT investment to make your business more efficient and more profitable. Benefits Realization Copyright © Siemens AG 2010. All rights reserved. Page 8 Feb-10 Siemens IT Solutions and Services
  • 9. You want to know more? Just contact: Andreas Degenhardt Head of Global Application Management Siemens AG Siemens IT Solutions and Services Otto-Hahn-Ring 6 81739 Munich Germany Phone: +49 (89) 636-46500 andreas.degenhardt@siemens.com www.twitter.com/applicationmngt Copyright © Siemens AG 2010. All rights reserved. Page 9 Feb-10 Siemens IT Solutions and Services