1. Building the
Mobile
Enterprise in
Uncertain Times
Saturday, October 20,
2:30pm
GMIC – Silicon Valley

2. Your Panel
 Steve Guengerich
 Vishy Gopalakrishnan
 Quinn Li
 Adam Lipman
 David Patron

3. Mobile in the Enterprise
Deliver Avoid Doing
Value to CIO Harm to
Chief
the Marketing Customers or
Officer
Business? the Brand?

4. Infrastructure
Shenyang: Customer support /
help desk team (someone on call,
24x7)
Shenyang: Client-side apps design
& dev and server-side dev teams
Chengdu: Quality assurance / test
team
Shanghai: Quality engineering /
customer support – director
Guangzhou: Production / network
operations center

5. For PepsiCo, innovation is in our DNA
Product Innovation
Add Poland UK
Russia
USA Netherlands
Commercial Innovation
Football Walkers Flavour Cup Iberia
Campaign
Supply Chain Innovation
Direct Store Warehouse Hybrid Foodservice
Delivery Delivery Delivery & Vending

6. Pioneering digital consumer connections…
Open Innovation
Consumer Generated Content @ SXSW
Social Vending –
Gift a Friend
Social Network Campaigns
Integrated 2-Screen
Programming

7. A Smorgasbord of Issues
 enterprise app development
 build/buy decisions
 global patent & licensing challenges
 carrier incompatibility
 enterprise security
 mobile device management
 …and so much more!

8. You can reach us
at:
 @vishyg
 @sguengerich
 @adamlipman1
 @dpatron
 Qli@qti.qualcomm.com
Anyone have any
Questions???

9. Thanks!!
谢谢你们！!
Look for the slides and
notes from the session on: