Appxperience is a premium app network, offering a user-friendly and developer-friendly approach to app promotion and monetization. 1. User-friendly concept: App discovery Our seven exclusive and customizable ad units provide users with relevant and personalized recommendations on other apps to download. The recommended apps are either: - genuinely chosen by the publisher himself, who can write about his own favorite apps, share with his users his latest discoveries or cross-promote his apps or/and - selected by our optimization algorithm, that promotes the right app to the right user. 2. Developer-friendly system: Self-management & Transparency. - One "ready-to-use" SDK, very easy to integrate, gives access to as much as seven ad units including: our exclusive recommendation wall and offerpage formats, video, interstitials, banners,… - One single cloud platform lets developers manage themselves the whole marketing process of their app, i.e define their user acquisition strategy (targeting, pricing,...), create and manage their campaign, customize their monetization tools and monitor performance and results. Users get a new reliable app discovery channel, advertisers only acquire the loyal users they target, publishers grow revenues and retention, and developers can spend the time and money saved in the development of their next hit-breaker app!

3. DEVELOPER’S EXPECTATIONS…
Fantastic
Innovative
USER
EXPERIENCE
CONCEPT
Amazing
DESIGN
Hit-Breaker APPLICATION
Meanwhile, in reality…

4. … VERSUS REALITY
60% of apps have never been
downloaded
On the million of apps available
on the AppStore, only 1038
ever reached the Top 10
Advertising an app is essential to grow audience

5. …Earns this % of revenues
This % of apps…
1%
19%
80%
The 1%
($269,230 per app)
36%
The Middle-Class
($24,696 per app)
The (Very) Long Tail
($288 per app)
61%
3%
Source: « The Average App », Dave Addey blog

6. Apps Sorted By Price
Options to make
revenues ?
IN-APP
PURCHASES
IN-APP
ADVERTISING
Including in-app ads is essential to monetize userbase

7. Current State: FRUSTRATION
USERS
DEVELOPERS
STORES
Non-targeted ads
+
Poor quality ad units
Lack of transparency
+
Lack of efficiency
In-app solutions
placing revenues
over quality
=
Low usage risk
Churn
Negative ratings
=
Loss of control
High costs
Low revenues
=
“Farewell, my friend!”
Appgratis
StartApp & friends

8. What We Do & How We Do It

9. In-App Marketing: Everyone Loves It !
The first app-only distribution and monetization platform :
Created for DEVELOPERS…
…Focusing on App Users
App promotion & app discovery
Promotion, retention, monetization &
blended together in a range of
analysis made simple and smooth
exclusive ad units to offer users what
with a “do-it-all-yourself” solution
they need : a free and reliable way
to discover new app

10. A Unique App Discovery Unit
PUBLISHERS
USERS
ADVERTISERS
- Are looking to grow revenues
- Face an app discovery issue
- Are looking to grow audience
- Want to enhance the UX
- Love app recommendations
- with LTV users
- Know their audience
- Trust apps they like
- Need engaging ads
AppXperience turns apps into the new App Discovery channel
by allowing publishers to provide relevant, personalized and
user-focused app recommendations to their users.

11. Enhancing The UX With App Recommendations
DEVELOPERS
OUR ALGORITHM
Create their own in-app
store where they can
highlight and
recommend their
favorite apps to their
users.
Provides relevant, userfocused and
personalized app
recommendations

13. A Unique App Discovery Unit
What is it?
- An exclusive, innovative and 100%
How it works
- It’s an independent page within an
app, 100% customizable.
non-intrusive monetization unit.
- The apps recommended are ordered
- An app discovery tool, where
by sections, either picked amongst
publishers genuinely recommend
our automatically-generated
other apps to their users.
thematical sections or created by the
publisher.
- The qualitative way to make revenues
while enhancing the user experience
with valuable content.
- For every app they choose to
highlight, publishers can write their
own app recommendations through
our sticky notes!

14. A Unique App Discovery Unit

15. A Unique App Discovery Unit

16. - it appears when a user clicks on a section from the Recommendation Wall. (cf example on the page before : en italique) - it can be implemented as a standalone format displaying only the Appchoice section blabla
The Exclusive ‘All-At-Once’ Unit
What is it?
How it works
The Offerpage is displayed in two
- A one-page format, displaying one
app category of the
recommendation wall
- Users view all apps of the category on
the same page, and can smoothly
surf from one to another to download
the ones he likes the most
events:
- it appears when a user clicks on a
section from the Offerwall (cf. page
before)
- it can be implemented as a
standalone format (in a pop-up or
non-intruisive mode) displaying only
the Appchoice section (sponsored
apps )

17. The Exclusive ‘All-At-Once’ Unit

18. It's only displays sponsored app campaigns from the Appxperience's network
The ‘App Of The Day’
What is it?
- The dynamic interstitial falls midway
between a high-quality-content format
and an optimized monetization solution
- It only displays sponsored apps
campaigns from the AppXperience’s
network
- Including up to three imges and a text
description, its unique design aims at
maximizing interactivity and user
engagement
How it works
It's 100% customizable :
- Publishers customize the header ("App
of the day" in the picture) and can add
their own personal touch ("The app we
recommend you is...")
- Advertisers can write their own
description of the app they want to
promote.

19. The ‘App Of The Day’

20. Full-screen interstitials and static banners, for advertisers to show the talent of their graphic teams
Our SDK wouldn’t be
All-T ime Classics
complete if it didn’t
Full-screen interstitials and static banners,
include…
for advertisers to show the talent of their
graphic teams
MP4 Video Player
Revisited Banners
The super-powerful ad units driving
No visual is needed, all information are
conversions much higher!
automatically retrieved from the Appstore,
in a cool and great design

21. Rich Media Interstitial

22. Traditional Ad Units
Full-screen Interstitial
Dynamic Banner
Static Banner

24. One
Cloud
Full
Control
One SDK
7 Ad Units
Access our seven ad
units via a single SDK
available as a
ready-to-use solution
on Cocoapods or on
GitHub.
A single platform to:
- manage your user
acquisition strategy
- customize your
monetization tools
- analyze results and
monitor revenues

25. The
AppXperience
functional
from
iOS5
framework,
and
also
supporting the iPhone 5 resolution, is
available on GitHub or CocoaPods,
and comes with a full documentation
(available both online and offline) to
help publishers through the whole
implementation process.
We also provide an alternative to
the classic SDK. Publishers can also
use our web services to receive all
our campaigns, and use them the
way THEY see fit.
AppXperience’s Web Services are
available as JSON flux.

26. Parameter Your Campaign

27. Upload Your Visuals

28. Customize Your Ad Units

29. Interact With Your Users

31. TARGETED ADS
ENHANCED EXPERIENCE
USERS
PREMIUM TARGETED TRAFFIC
ADVERTISERS
PUBLISHERS
REVENUES

32. Enhanced
experience 😃
Targeted
Customers 🎯
AppXperience connects a
supply to a demand.
Advertisers can target the
right user, at the right time,
significantly increasing the
efficiency of their
campaigns.
Thanks to our non-intrusive,
qualitative and innovative
products, users benefit from
a new App discovery
channel, allowing them to
see apps & ads relevant to
their interests.
Accrued
Efficiency 👍
Developers manage
everything from our onecloud-fits-all platform, as
publishers or/and as
advertisers.
Benefits
for
everyone
Increased
revenues 💰
AppXperience’s unique
products encourage users
to download new apps,
generating extra-revenues
for publishers.
Real-time
Results 📊
Our statistical and
analytical tools allow you to
analyze your campaigns
and in-app advertising in
real-time and optimize the
management accordingly.

34. APPXPERIENCE BENEFITS FROM THE EXPERTISE
AND LARGE ADVERTISER NETWORK OF HER
SISTER-COMPANY ADXPERIENCE.
AdXperience is a one-stop-shop
media trading desk that has developed
its own DSP and RTB technology to be
connected to all major traffic sources,
get the wider source of data, analyze
it in real-time and boost performance.
The young start-up has grown very
fast and is known today as one of the
leading international player in the
mobile advertising industry.

35. Find us
on Twitter
Connect with
us on LinkedIn
Watch our video
on Youtube
Join us on
Facebook
Hang Out with
us on Google+