Chechu Lasheras | General Director, Digital Revenue, PRISA

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Accelerating Digital
Transformation with AppNexus
Chechu Lasheras
General Director, Digital Revenue, PRISA

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INTRODUCTION
PRISA is the world’s leading Spanish and
Portuguese-language business group in
the fields of education, information and
entertainment, thanks to its multichannel
range of top-quality products.Represents
top and premium media in Spain and
Americas: El País, AS, Cinco Días,
Cadena Ser, 40 Principales, The Rolling
Stone, The Huffington Post, Meristation,
and other publications and projects. Prisa
is present in 22 countries.

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Imminent
Transformation
to Digital

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INTRODUCTION

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I see the digital
world as an
ecosystem
Mobile, always-on, data,
faster and newer technologies
have made all fluid & liquid
INSIGHTS
CONTENT
DISTRIBUTION
MONETIZATION
PROCESS
TECHNOLOGY
CULTURE
USER

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Fundamentals
of our business
Core
Ecosystem
CONTENT
AUDIENCE
MONETIZATION

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#4
Process to stewardship our
direction
#5
UX focus to alway put the user at
the core of beautiful experiences
#6
Resiliance leaders to connect and
drive all the bits and best talent
#7
Partners are core to us: content
creators, tech providers, advertisers
#1
Culture of change, adaptability,
lean and agile Org fueled on trust
#2
Data tissue where we connect
strategically users, clients &
content
#3
A tech platform, where we sync
with others that help us better
reach, serve, and monetize our
audiences

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INTRODUCTION

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Automation & technology
Will play a even larger
role in Advertising

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Fragmented environment and
Too many players claiming to
Do the same things

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INTRODUCTION

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Monetization – Sell More!
Yield – Sell Better!
Data – Sell expensive
New Ad Products – Sell differentiation

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PROGRAMMATIC
REQUIRES NEW
EXPERTISE

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GRACIAS

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