This presentation is created by Apoorva S, BMSIT, Bangalore as a final project during a marketing internship under Prof. Sameer Marthur , IIM Lucknow.

1. Marketing Plan for
Mobile App
YOU NEED IT(YNI)

3. According to researchers at BBDO and AOL ,
smart phone users’ most common activity is
“me time”

5. Seven Shades of Mobile
Self –Expression
Discovery
Preparation
Accomplishing
Shopping
Socializing
Me time

7. Apps
A self –contained program or piece of
information designed to fulfill a particular
purpose

8. Facts
Best way for marketers to communicate
with customers through mobile
User spend on an average of 82% of
mobile minutes with apps and just 18%
with web browser
They download some 40 apps to their
phones , regularly use

9. You Need It
The “You Need It” app brings you fresh produce, your
favourite products in preferred brands, kitchen needs,
essential home supplies and more, through this online,
one-stop grocery store.

10. You Need It

11. Situation Analysis

12. Company Overview
 This App addresses the needs of those customers
who prefer shopping online rather than visiting the
stores
 Customers can shop on the go and get groceries,
fresh fruits & vegetables, cakes & other bakery items,
meats & seafood, cosmetics, flowers, mobile
accessories and baby care products delivered to you.

13. Market Overview
Because of the numerous advantages and
benefits, more and more people say they prefer
online shopping over conventional shopping
these days. It’s important to understand the
psyche of the online shopper.

15. Our Target Customers
The App is certainly aimed at a wide
audience who are interested in online
shopping. The range of items for sale that
“You Need It” offers would suggest that
they wish to target customers of all ages
from young to the old.

16. GOALS

17. Goals
 The main focus is to create a app brings you fresh
produce, your favourite products in preferred
brands, kitchen needs, essential home supplies
and more, through this online, one-stop grocery
store
 It aims to generate around 10,000 users in one
month and around 1,00,000 users in one year.
 It also aim to achieve 25,000 users using premium
version and 75,000 using free version at the end
of 1 year.

18. Collaborators

19. Collaborators
 Local stores and Street stalls
 Big malls and shopping complex
 Various service providers
 Transport Providers
 Advertising agencies
 Social Media and Networking websites

20. Competitors

21. Amazon Now
Grofers
D’Mart

23. Software section of the company is
focused to build and improve apps to
include new and additional features
Marketing section of the company is
focused to promote app through social
media and networking websites

24. Points of Parity

25. This app can be used to shop groceries, fresh
fruits & vegetables, cakes & other bakery items,
meats & seafood, cosmetics, flowers, mobile
accessories and baby care products like any
other apps

26. Points of Difference

27. This app gives the brief description of shops and
prices they charge for the products
This app will be regularly updated to indicate
new shops opened , sale discounts being offered
It also provides analytics related to shops and
also the consumers feedback
We also provide 24*7 service

28. Value To

29. It benefits consumers because it provides you with a convenient
way to buy from this grocery shopping app. So, you can say ‘No’
to lugging carts at supermarkets, long queues at billing counters
and tiring commutes
It benefit collaborators because it popularize their shops among
those who are not familiar with it
Company is benefited and earns money from the consumers .

30. TACTICS

31. Features Of App

32. Free Version Features
It provides you with a convenient way to buy
from this grocery shopping app. So, you can say
‘No’ to lugging carts at supermarkets, long
queues at billing counters and tiring commutes.

34. Premium Version Features
 24*7 Service
 This app will be regularly updated to indicate new
shops opened , sale discounts being offered
 It also provides analytics related to shops and also
the consumers feedback
 Free home delivery with no minimum billing

35. Prices

36. Steps followed in setting up
Pricing Policy

37. Selecting pricing objectives and determining demand
Analyzing competitors cost , prices and offers
Selecting a pricing method and setting the final
price

38. Pricing and Incentives
 Yearly subscription at $12/Year
 Yearly subscription is kept $12 so as to encourage
people to use premium version of the app.
 Our first target will be to increase consumer base
and the when the app has gained popularity and
people have become habitual in using it , prices can
slightly increased.

39. Promotion

42. Print Media

43. E-mail Promotion

44. App Distribution

45. This App is distributed using Google Play
store

46. Implementation

48. Schedule

51. Disclaimer
This presentation is created by Apoorva S, BMSIT, Bangalore as a final project
during a marketing internship under Prof. Sameer Marthur , IIM Lucknow.