mobile development app business plan and its related causes and difficulties faced while implementing it.

1. BY:
APOORV PANDEY
appoorv.07.pandey@gmail.com

2. ABOUT MY-NET
MY-NET is a global Software Services Company,providing full spectrum of
Android Mobile Software Product Development,Consulting,and R&D Services
To ISV and Enterprises of all sizes , and ranging across multiple business
Domain.
Head quartered in Bengaluru,India, and currently expanding our prescence
Across US,Europe .Trying to develop mobile app chatting system.

3. VISION AND OBJECTIVE
VISION
A team of expert engineers ,an unparalleled success rate with our valuable customers and our capability for development of
mobile apps collectively make us a best Software Development Partner of the world . Bring revolution in cell phone industry.
OBJECTIVES
Pioneer in mobile application development
Increase market share of mobile apps
Develop all sort of mobile apps
Software solution for all problems

4. SITUATION ANALYSIS

5. Mobile Apps are great, but….
1. Not everyone needs an app.
2. Mobile Apps fulfill a specific need that can’t be met through a responsive site, for example:
3. Need to store information online
4. Quick-loading
5. Easily accessible information
6. Fun and entertainment!
7. Every marketing project is mobile!
8. Responsive design
9. Mobile-optimized emails (single column layout)
10. Social is targeted to mobile
11. AdWords Enhanced Campaigns

7. GOAL ACHIEVEMENT
Pioneer in
mobile
application
development
Increase
market
share of
Mobile App
Development
of all sorts of
mobile app
Software
solution for
all problems

8. GOAL ACHIEVEMENT
For One Country
● Establishment : 10 crs
● Programming : 5 Crs
● Promotion : 5 Crs
● Other : 5 Crs
● Time Frame :5 years
Estimated Cost:120000 Crs over all
Development of 500 apps/ year

10. REASON FOR DEVELOPING MOBILE APP CHATTING
SYSTEM
● Increasing use of Smart Android phones
● No server is required
● Easily handled technology
● Bluechat allow you to see other bluechat users
around,ping anyone of them and create create
private chat session.

11. 10 MOBILE MARKETING STRATEGIES
1. Bring App stakeholders together as one team
2. Put Dedicated Marketing Resources behind your app
3. Set App-Oriented marketing goals
4. Market your App on mobile media
5. Target Optimal App store rank
6. Target Loyal users
7. Use optimisation technology to drive marketing performance
8. Choose a proven Marketing technology partner
9. Test,Learn,Implement,Repeat

15. TARGETING CHALLENGES
Due to both technology limitation and privacy
concerns,mobile ad targeting isn’t as sophisticated as
what marketers are used to in the traditional online
marketing world.Marketers have to adapt to new
technologies and approaches for reaching customers.

16. PRODUCTS AND SERVICES

19. MOBILE APPLICATION INFRASTRUCTURE
❖Cellular(mobile) phones
❖PDAs
❖Smart Pads
❖Software
❖Networks and Access
● Bluetooth
● Wireless Network