1. APOGEE SEARCH MARKETING
Performance Search Marketing
As the popularity of paid search marketing (pay per click) has risen, so have
prices, complexity, and competition for top positions. To excel in this dynamic 4 INDUSTRY INNOVATORS
and highly competitive market, advertisers must work harder, smarter, and
Apogee Search is the first
devote more resources to PPC search campaigns. For those companies that lack
search marketing agency to
the necessary internal expertise, tools, and time to manage highly competitive deliver a guaranteed ROI to
search campaigns in-house, selecting an experienced search marketing partner its customers. Our goal is to
is your best solution. develop successful search
marketing campaigns for all of
Apogee Search’s experienced staff of Google AdWords certified paid search our clients, and we continue
professionals will provide your company with the expertise necessary to to be industry leaders in
succeed in today’s competitive search marketing environment. Apogee Search providing the best possible
uses proven techniques, powerful analytics tools, and leverages their expertise customer service to our clients.
in statistical evaluation to generate measurable results at every stage of the
search marketing process. We guarantee your success,
because we have to. If your
campaign does not reach its
44 GUARANTEED ROI
4 defined ROI, then we take a
An industry first! Apogee guarantees a client-defined return on investment on penalty on our management
every campaign we manage. Advise us on how much you are willing to pay fees, and no one else can
promise you the same.
for a lead, transaction, or sales dollars. If we are unable to meet your ROI
goal, we will take a penalty on our management fees. This means that Apogee
only succeeds when we help you succeed.
44 EXCEEDING SERVICE EXPECTATIONS
4
At the core of Apogee Search is a talented staff of over 50 search marketing
experts. Our services team members undergo rigorous and ongoing training to
keep abreast of new developments and strategies for high-performance search
campaign management. More importantly, the entire Apogee team is ingrained
with a customer-centric approach to campaign management. A dedicated
paid search specialist is assigned to every client in order to develop a close
relationship and understanding of their business. We strive to better understand
overall goals and to leverage non-search marketing activities into every search
campaign strategy.
Apogee Search’s value-based approach to online marketing thrives in this
competitive environment. The performance and value of every keyword
for every campaign is analyzed independently and gauged against the
competitive placement costs determined by the market. Apogee also looks
beyond standard keyword selection and bid management, providing further
performance improvements by optimizing ad copy, landing pages, and other
campaign variables. The result is a successful campaign that not only performs,
but performs better than your competition. Apogee Search
6207 Sheridan Avenue
Suite 200
Austin, Texas 78723
p. 800.984.3041
f. 512.583.4205
www.apogee-search.com

2. APOGEE SEARCH MARKETING
44 TECHNOLOGY
4
Apogee employs the most advanced bid management tools available to
manage client campaigns. Our systems continuously monitor keywords and bid
prices, and make bid adjustments automatically based on client ROI goals.
Apogee selects bid optimization strategies based on the ROI goals of each
unique client including cost per lead (CPL), cost per sale (CPS), cost per click
(CPC), ad position, and return on ad spend (ROAS).
Rather than waiting for a predefined monthly report, Apogee provides clients
with their own login to our SearchForce management system. By utilizing
SearchForce, clients are able to view the performance of their campaigns at any
time and create custom reports. Campaign custom reports include dashboards
for quick analysis of key performance indicators, access to trend graphs and
reports, and customized client requested data reports as detailed below.
4 Customized Performance Dashboards
Users may select from a number of account level charts and
tables to be displayed in their personalized dashboard,
including search engine distribution, account level
performance trends, and key indicator performance tables.
4 Comparative Trend Analysis
Comparative trend reports allow you to compare any two
campaign performance metrics (conversion rate, conversions,
ad position, ROAS, and many other variables) over a
specified period of time.
4 Custom Data Reporting
Clients may request custom data reports to be delivered on
a daily, weekly, or monthly basis at no additional charge.
Commonly requested reports include lead volume by ad
group, top performing keywords, conversion detail listings,
sales amounts, and ROAS by search engine, to name a few.
Apogee Search
6207 Sheridan Avenue
Suite 200
Austin, Texas 78723
p. 800.984.3041
f. 512.583.4205
www.apogee-search.com