Domain names are essential for a great online strategy that maximizes the ROI. And the new TLDs are a great opportunity to start (or continue) a successful online strategy.
These slides are from a presentation of Ramón Rautenstrauch at Domaining Europe at Den Haag (31st May 2016).
31. #DomainingEurope Ramón Rautenstrauch · hola@ramon.marke:ng · @RamonRauten · es.linkedin.com/in/ramonrautenstrauch
Cerrajeros Mallorca
(“Locksmiths Mallorca”)
• Both websites are op:mized with the TF*IDF (WDF*IDF) tool of
Onpage.org
– With the TF*IDF formula, you can iden:fy in which propor:on certain words
within a page of a website are weighted compared to all compe:ng pages on
other domains.
– This formula can be used for OnPage op:miza:on in order to increase a
website’s relevance in search engines.
– TF is short for “Term Frequency” (also called WDF = “Within Document
Frequency”)
• Refers to the frequency of a keyword within a single document.
– IDF = Inverse Document Frequency
• The IDF determines a text’s relevancy with regard to a certain keyword compared to
other texts / pages.
– TF*IDF
• The mul:plied formulas show a page’s rela:ve term evalua:on compared to all
poten:ally compe:ng pages containing the same keyword.
• There is no “perfect value”, but you always have to keep under the “spam-line”
31