This document discusses reducing cognitive load by examining how notifications, smartphones, and advertising impact attention and discussing measuring cognitive load and technology that intelligently interrupts users. Technology like notifications and smartphones can reduce focus by competing for attention, and advertising aims to influence the brain, so understanding these impacts and creating smarter interruptions may help manage cognitive load.

1. HOW TO REDUCE COGNITIVE LOAD
ADVERTISING DETOX

2. Is there an attentional cost of a
Facebook notification?

3. How does the presence of your
smartphone reduce your headspace?

4. What is advertising doing to our
brains?

5. What if your phone knew when to
interrupt you?

6. How can we measure cognitive
load?

7. @HeyHumanAgency