4. Promodome: Who are we?
• Established in 2000
• Entrepreneurial in spirit, professionally managed
• Core group: Big agency talent in planning, servicing, creative and media
• Belief: We exist to solve communication problems
6. Sandiip Kapur, President
• Co-founded Square vision in 1996
• Established Promodome in 2000 with a capital of Rs. 5000
• Current group turnover of over Rs 100 crores
• Combined media clout of Promodome and Square: Rs. 200 crores plus -
clients like Bata, Westing House, Maruti, General Motors, Micromax etc
7. Sandiip Kapur, beyond advertising
• Wedding Starz, a group company, manages celebrity weddings
• Promodome Films, established in 2006, is now four productions old
• Passionate about theatre, producing plays dedicated to social causes – in
partnership with Mahesh Bhatt
8. •Involved in producing films that belong to the most
popular genre of cinema – comedy
•Started with Apne - Dharmender, Sunny Deol ,
Shilpa , Katrina and others.
•Followed by Jugaad, starring Manoj Vajpayee,
received critical acclaim
•Next was Naughty@40 starring Govinda
9. Most eagerly awaited: Pranaam Waley Kum,
starring Irfan Khan, Directed by Sanjai Mishra.
Releasing shortly, this multi super star cast
project is a comic caper and a laugh-riot; packs
a socially relevant message in the end.
17. Rajshekhar Malaviya, CEO
• Over 25 years in advertising
• Agencies: Milestones, Nexus Equity(now BATES 141), F S Advertising, Joint
Communications, Adfactors, Brand Curry
• Major clients: TOI & Living Media Group, Tata Stryde, Relaxo, Aristocrat Whiskey,
LML Scooters, Fena, Ericsson Mobiles, Hot Spot, Ambience Mall etc
• Wide-ranging experience across multiple brands and product categories – from
private sector to public sector and political parties
• Belief: Creative is a mindset, not a department
18. Vikram Shahdeo, Group Manager
• Post graduate in advertising and marketing , 12 years in the business
• Set up Bangalore branch of Promodome, has worked with Ushak Kaal,
Capital
• Clients: Intel, Dell, NEC, Maruti Suzuki, Technopak, CII, ITPO, CSIR
• Heading Servicing operations at the agency for last 7 years
19. Saahiel Bhardwaj, Creative Director
• Diverse career of 16 years plus – Education, BPO, Advertising and Films
• Over 7 years in advertising
• Has written songs for Bollywood films, and music albums
• Stories for three Bollywood films, all three at different stages of production
20. Saima Ansari, Account Manager
• Graduate in marketing and advertising
• Over 4 years in advertising
• Brand experience includes Maruti, Microsoft, Bata, Holiday Inn etc
21. Rajoshri Das, Art Director
• Educational qualification: Master of Fine Arts (MFA).
• Agencies: Imagic, Crestra, and SJS Times Centre
• Brands: Haier, Sharp electronics, General Motors, Bata, Business Week,
OCM and Black Berry Suitings, Punjab Tourism etc
22. Promodome: What do we offer?
• 360-degree communication
• From Mainstream to Below The Line communcation
• Creative solutions to marketing problems – that may or may not be
advertising
• An entrepreneurial, business approach to advertising
23. Promodome Services
360-degree communication services,
including:
Advertising Strategy & Creative
Media Planning & Buying across all media
Corporate Identity
Designing and Printing
BTL activation
Exhibition Design
Film & AV production
Market Research
Event Management
25. Promodome Clients – Private Sector
Bata India
Westinghouse
Maruti Suzuki India Ltd.
Micromax
Intel
Microsoft
Technopak
NEC, Japan
TCIL
Mayar Health Resorts (Three Graces and Amartra spas)
Confederation of Indian Industries (CII)
26. Promodome Clients – Private Sector
Manav Rachna University
Kaff Kitchen Appliances
Polycom, UK
Sri Lanka Tourism
Vintage Vivah (Homes & Exhibitions)
Enhance Studio
Radisson Hotels
Competent Group
Venkateshwara University
Rudra Buildwell
27. Promodome Clients – PSUS & Government...
Indian Trade Promotion Organization (ITPO)
Power Grid
Indira Gandhi National Open University (IGNOU)
Ministry of Overseas Indian Affairs
Directorate of Advertising and Visual Publicity (DAVP)
Rajasthan Tourism
Rail Land Development Authority (RLDA)
Directorate of Postal Life Insurance
Department of Posts
National Insurance
Directorate of Income Tax
28. Promodome Clients – PSUS & Government...
Directorate of Information & Publicity, Govt. of Delhi
Delhi Tourism
Delhi Police
State Bank of Bikaner & Jaipur
Bharat Sanchar Nigam Ltd. (BSNL)
Silk Mark Organization of India
30. Promodome - Event Management
Confederation of India Industries
RailTel
Micromax Mobile Phone
Hindustan Times
Toshiba
NVIDIA
JCK
31. Team Promodome - Structure
CEO
Client Servicing
Director
National Creative
Director
Account Director (2)
Account
Supervisor (2)
Account Manager (1)
Media Manager
Media Executive
Account Executive (4)
Creative Head-Copy Creative Head-Art
Copy Writer (2) Art Director (2)
Visualiser (2)
Team of 75+ people across locations and functions
35. Westinghouse
US based appliances company
Launched in India by Promodome - 2012
Launch campaign created by Promodome is now
the template for launch in other countries
44. Bata
Associated with India’s iconic footwear brand for over
four years, for Creative and media duties
Shepherded the brand with several Brand, Retail and
BTL campaigns, with 2012 turnover thrice the
turnover of 2009, and retail outlets growing to 1200
across India
Developed a new brand – Footin – 2 stores currently,
poised to grow to 500 stores
55. Micromax
Launched the brand on a small scale in 2010 –
today, it sells a million handsets a month, and
the company turnover is 368 million USD
Positioned the brand as the handset that delivers
“All the Features you want. At your price.”
Roped in Akshay Kumar as Brand Ambassador
Created India’s no. 2 handset brand
70. NEC
Japan based technology company
Handling communication for Asia Pacific region in
partnership with NEC Delhi since last three years
Successful campaigns for projectors, PNS Systems,
and other technology solutions
