3. In the business the human capital and creative
capital is as important as financial capital.
According to KB, and many other companies
like GE, working with trained people is
okay, but they can’t help in generating new
ideas. You need to have creativity there.
4. Characteristics of Business
Traditional Characteristics of a business:
Hierarchies
Decision-making
Working through defined systems and processes
Following a water tight structures
The pantaloon way :
Fluid organization
Anyone could take new responsibility
Getting into new areas
Employees executing responsibilities the way they want.
5. Being in fashion business, design is
creative activity that connects the dots
initially seemed to be
unrelated, connecting the emotions and
feelings of customers.
6. Marriage of Approaches
The Analytical and the Creative Approach :
Organization dominated by systems, analyses and processes are
efficient in working of repeated task performing.
In order to create something new and innovative, creativity is required.
Analytical approach helps business to work efficiently and in discipline.
Creativity alone can not drive business, and being analytical cannot
keep you alive for long term business.
Happy solution
Marriage of both these aspects which represents both halves of
brain : the Left ( Analytical) the Right ( Creative)
7. Features and Strategy
Features : Strategy :
Design is user-focused. Always keep a back up plan
ready to avoid the failure risk.
Design is prototype based
development tool. Prototyping: concept or
format, always went through a
Adaptive to fast changing prototype phase.
external environment.
Designing strategy documents
A creative design providing often in pictorial ways. Images
deep understanding and and concepts , rather than test
empathy of human behavior. and figures.
8. KB believes that every big or small idea are
given shape by idiom, design group. This team
doesn’t appoint market research, instead the
team spend time on streets and observe
people. And then they engage in collective
idea-making.
9. IDIOM
Idiom is an independent design and consultancy firm, based in
Bangalore.
Team of over a hundred and eighty designers from multiple disciplines
works out.
Works in a highly experimental manner : working on small ideas rather
than focusing on big ones.
Working : Members get into a team and blend into crowds to watch and
observe them.
Aim : To get social, economic, cultural and psychological insights rather
than just members.
Idiom incubates the ideas for some time, develops insights and then
expand on them.
10. He believed in twin idea of constant growth
and allowing others to grow. Upon this they
came up with PANTALOON GENES.
12. Family and Business
This chapter mainly talks about SUCCESS IS THE
his personal as well as the business SENSIBILITY, FAILU
family.
RES ARE STEADY
Family and friends-managing the STEPS TOWARDS
family is no less important than SUCCESS. ITS AN
managing the business.
OPPORTUNITY TO
In their family there are a certain IMPROVE, LEARN
set of standards which no one can AND MOVE ON.
cross it even him.
13. Approach to business
One of the most necessary step they took
was to completely separate
ownership, governance and execution. ' If you approach
Within organization their family members your business with
mostly concentrate on building and nurturing this framework in
relationships with business partners and
providing an overall guidance to the business. mind, then you
they may have different views, different
shall see benefit in
approaches to the business but their overall all interactions.'
feelings are in the best interest of the
company they call this collective individualism
multiple belief but a single goal.
14. Who Says Elephants Can’t Dance ?
“Survival and success depend on speed and imagination”
N. R. NARAYANA MURTHY
15. Creator and Destroyer
Every organization needs a Brahma, a Vishnu and a Shiva --- a Creator, a
preserver, and a destroyer.
Idea : Created new things and subsequently launched a few brands.
Established our own retain chain for our fashion products and slowly
thereafter built multiple retail businesses.
Reached out directly to consumers and a thorough understanding of
customer segments.
Forming Pantaloon Knowledge Group and created a knowledge office within
the company to act as the key driver and assimilator of information.
Destroyed the earlier structure to create a new design that can serve as a
platform for multiple ideas and businesses in consumption space.
16. Strong belief and Approach
Organization is now based on scenario planning, design thinking, innovation
and ideas.
Areas for new research are been looked upon like memetics.
Built a team that believes in vision, values and ethos.
As a leader, played a role to provide a holistic picture and a strategic
direction to the group.
17. Conclusion
In 2006, they took the next big leap. Future group was the
outcome of new thinking that has come into the organization. The
organization is now based on scenario planning, design thinking,
innovation and ideas and new area of research like meme tics.
From this I’ve learned endless no. of things. It has enhanced my
interpersonal as well as commercial skills. The most important
characteristic that I observed in Kishore Biyani is that he grabs each
and every opportunity and applies them at right time. In addition
to that he doesn't mind following rules or ideas initiated by others,
i.e., he traps every good or positive things into his pockets
(Saravana stores, Sam Walton)
