On every city street or highway, you will undoubtedly see big size billboards. On the other side, tiny banner prints advertising business ads are stretched from power poles, compound walls, and even trees throughout our community. Outdoor advertising is now pervasive and accessible to businesses of all sizes. This is due to the fact that flex printed advertisements are the most suited and cost-effective option for this marketing sector.

1. Flex Printing
On every city street or highway, you will undoubtedly see big
size billboards. On the other side, tiny banner prints
advertising business ads are stretched from power poles,
compound walls, and even trees throughout our
community. Outdoor advertising is now pervasive and
accessible to businesses of all sizes. This is due to the fact
that flex printed advertisements are the most suited and
cost-effective option for this marketing sector.

2. Builders and real estate developers make considerable use of
large flex hoardings to promote and educate clients about
development projects. IT businesses and mobile phone service
providers, in particular, use citywide advertising
campaigns to promote their plans and services. Near their
place of business, hospitals, hotels, apparel shops, suppliers of
white goods, and almost any other sort of business may
proclaim their existence with a massive, attention-grabbing
billboard.
In India, the usual dimension for billboards is 20 feet wide by
30 feet tall, with a normal width of 20 feet. In addition, you
must rent hoarding space (the large metal framework onto
which the print is constructed) from advertising companies.
However, tiny firms may have restricted advertising budgets
that may not allow for enormous billboards. In this instance,
they display their outdoor advertisements on a flex-printed
banner with a reduced format. Then, these four- to ten-foot-
tall outdoor banners may be stretched from buildings or trees
in their local vicinity.

3. Aspects that define an Outdoor Flex Printing:
The following requirements must be met by any prints intended for use in outdoor
advertising.
 Weather Resistance: The prints must be watertight. The inks should
remain intact when exposed to rain. Also, the visuals should not fade in
direct sunshine.
 Strength: The print medium need to be strong enough to endure the
environments. For example, the flex media shouldn’t be able to be torn
in two by a little breeze.
 Cost: Lastly, outdoor prints are often enormous in size. Outdoor
banner printing may reach heights of 8 to 10 feet. And hoardings are
quite enormous. Therefore, the unit cost of these prints must be
reasonable.
 Quality: Banners on a tree or pole are seldom seen up close. Highway
billboards are visible from hundreds of feet away. Moving vehicles give
these outdoor ads a quick peek. Outdoor prints needn’t be high-
resolution. Low or medium resolution prints cost less than detailed ones. The
human eye can’t detect modest coarseness from far away. Outdoor prints
sacrifice resolution for cost.

5. Types of Solvent Flex Printing Available at Anubhav Advertiser:
At Anubhav Advertiser, we provide three distinct front-lit flex printing
solutions, each of which is tailored specifically to a particular need.
1. Front-lit Flex: This is the most basic kind of flex print used for short-run
advertising campaigns. The material is a thin 280 GSM medium. Despite its
thinness, the medium is sturdy enough for hoardings and modest banner
printing. On ordinary front-lit flex, images are typically rendered at a middling
resolution. This product’s key selling point is its cheap price. Front-lit flex is
great for outdoor ads that must be left up for a few months. After this time
period, the inks may begin to fade in the sunshine.
2. Blackback Flex: This flex medium solves a challenge unique to outdoor
hoardings. Many times, the sun rises from behind hoardings placed in open
areas. The sunshine then enters the print media. This light escaping from
beneath the white colored front-lit flex makes seeing the print on the front
challenging. A similar effect may be observed when a printed page is held up
to the tube light. When the light shines through, the letters get covered.

6. 3. Star Flex: The majority of our clients choose for Star flex prints for their
outdoor printing. Star is essentially a premium flex media brand. At 340 GSM,
it is much thicker than standard flex. This indicates that the material is much
more durable in an outside setting. Moreover, the front side of Star flex
features a better finish. This allows us to create photos with a high quality.
Moreover, the colors are exceptionally bright.
Star flex is great for hoardings that need to be up for more than a couple of
months due to the print’s durability and superior picture reproduction. When
printed on Star flex, outdoor banners with high definition photos and detailed
photographs also provide excellent results.