Arvind Pandit discuses new techniques on digital design

1. Arvind Pandit
Design 101

2. Use letter spacing and line height to
make your text fit your page.

3. Tip: Contrasting typefaces make a
great duo.

4. The placement of text is a crucial
element. Make sure to break your lines
up the way it should be read.

5. Create strong graphics with the
application of saturation and a bold
typeface.

6. Overlay photos in strips and try to
match them with the forms in your
background image.

7. Aesthetics! Composition! Adjust all the
elements in your graphic so they are
on corresponding angles.

8. Use strong, geometric typefaces to
amplify your message.

9. Instead of using solid colors, try
increasing the transparency of your
elements a little for a more subtle
effect.

10. Use shapes to create contrast and
offset your text from your background
image.

11. Crop images to let them act as
background textures.

12. Set your designs apart from the rest.
Create a style by using rotated letters
for nuance.

13. When using a shape to contain your
text, apply a color from your
background to your type for a cut-out
effect.

14. Make beautiful collages with your
favorite photos using grids, ensure to
apply the same filter to each image for
consistency.

15. Be creative with letters + symbols by
applying scale to form interesting
compositions.

16. Let your background determine how
you align your text. Find space with
less noise for placement.

17. Use a low contrast background
combined with bright text to make
your message stand out.

18. Typefaces have personalities too.
Make sure you represent your
message with the right fonts.

19. Choose a geometric typeface teamed
with an elegant serif for a happy
pairing.

20. Use an interesting text placement to
play on the idea of your message.